Business Writing Objectives

Last Revised 09/2016

ENGL 320

Course Title:  Professional and Technical Communication



1. Rhetorical Awareness: Students will employ rhetorical awareness (purpose, audience, context, and genre) to complete outcomes #2-#5 below in every communication situation, whether in person or online.  

2. Discovery: Students will research and evaluate information from professional, academic, and government sources that are appropriate for workplace genres and rhetorical situations. Plagiarism will be recognized and avoided.  

3. Analysis: Students will analyze and evaluate information for quality and validity that effectively responds to the purpose, audience, context, and genre. 

4. Planning: Students will develop rhetorical strategies for generating content and organizing it into a logical structure that is appropriate for workplace communication situations. They will collaborate in the writing, peer review, revision, and production of a variety of genres. 

5. Production: Students will use a variety of communication methods, from written to oral, to ethically and responsibly develop documents and presentations that exhibit an overall design that enhances readability and illustrates professionalism. Communication and presentation of genres should respond to the audience's needs, considering any intercultural factors as appropriate, and demonstrate effective application of course principles.


Typical Assignments

(not all sections of the course will deal with all of these genres):

  • Resumes.
  • Cover letters.
  • Interviewing techniques.
  • Job interview writing samples.
  • Good news, bad news, neutral, goodwill, persuasive, sales, and other standard business letters.
  • Memos.
  • E-mail correspondence.
  • Basic instructions.
  • Analysis of business web sites.
  • Short reports.
  • Long reports.
  • Experience with types of electronic technologies.
  • Other assignments as professionally appropriate.
  • Web site design.