B.S. Professional Communication and Emerging Media

Are you a writer, editor or social media enthusiast?
Degree Type Bachelor of Science
Careers and Salary Annual Employment Report
Delivery On Campus

Are you a writer, editor or social media junkie? A Bachelor of Science degree from UW-Stout in Professional Communication and Emerging Media (PCEM) offers a variety of career paths for people who are interested in creating and delivering content that is tailored to specific audiences.

The core of our program includes courses in:

  • Document Design
  • Convergent Communication
  • Usability Design and Testing
  • Digital Storytelling
  • Writing for the Internet
  • Transnational Professional Communication
  • Foreign Language/Global Experience

Concentrations:

  • Applied Journalism: prepares you for the new age in journalism by exploring multimedia, interactivity and content repurposing.
  • Digital Humanities: skills you need to recognize trends in technology and understand how technology affects the way people communicate, interact and comprehend the world.
The Bachelor of Science degree in Professional Communication and Emerging Media prepares you to enter a dynamic and growing profession where your opportunities are endless. / UW-Stout

Professional communication and emerging media is a rapidly growing profession. Development of new technologies has increased the demand for professionals who can clearly explain policies, products and services to clients and customers. UW-Stout’s program integrates communication theory with coursework in a chosen applied field.

Examples of applied fields include biomedical engineering, packaging, international studies, quality management, telecommunications, tourism, training and development, art and design, and business and management. As a PCEM graduate you will have the skills to research, visualize, design, develop and oversee publication of both print and electronic documents.

Copy editing and preparation, multimedia or hypertext writing, and critical, technical and freelance writing courses prepare you to write clearly for specific audiences. In addition, courses in an applied field of your choice supply the strong technical background crucial to communicating complex ideas to different audiences. Elective courses give you the chance to explore other areas, such as photography or creative writing. All students will participate in a co-op, internship or practicum during their career.

Alumnus elected youngest mayor ever in hometown of Merrill

While a student at University of Wisconsin-Stout, Derek Woellner said in a class assignment he planned to become a politician.
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Communication is everywhere. Whether you’re reading a website, texting your friends, speaking with your boss, sending an e-mail or writing a paper, you are engaged in communication. It is one of the most important skills you can develop in the Information Age – and it can be a great career track. Do you want to be on the cutting edge?

2018 PCEM Advisory Board

PCEM Advisory Board

  • Jason Adrians, Editor in Chief 
    Casper Star-Tribune
  • Paul Anheier, User Experience (UX) Writer 
    amazon.com
  • Mollye Barrett, Principal Consultant
    ClearPath LLC Content Management Solutions
  • Paula Berger, Vice President Marketing and Communication
    Sequent, Past President of the Society for Technical Communication
  • Kelli Cargile-Cook, Associate Professor of Technical Communication and Rhetoric, Department of English
    Texas Tech University
  • Brian Croxall, Digital Humanities Strategies, Lecturer of American Literature, Department of English
    Emory University
  • Katie De La Rosa, Alumni 
    Jones Sign
  • Krystal Hale, Alumni, Technical Writer
    Cray Research
  • Maria Jahn, Technical Writer
    Kohler Company
  • Lee-Ann Kastman Breuch, Associate Professor, Department of Writing Studies
    University of Minnesota
  • Mary Knatterud, Technical Writer Editor-Educator, Departments of Surgery, Urologic Surgery and Otolaryngology
    University of Minnesota
  • Jill Krout, Principal Consultant
    Jill Krout and Associates, Inc.
  • Kelly Lippert-Negen, Alumni, Senior Technical Writer
    Cummins Power Generation
  • Sean Lough, Director of Marketing
    Seeking Alpha
  • Amy Mittlestadt, Public Affairs
    Mayo Clinic Health System-Menomonie
  • Traci Nathans-Kelly, Associate Faculty, College of Engineering,
    University of Wisconsin, Madison, International Technical Communication SIG Manager-Society for Technical Communication
  • James Romano, Chief Executive Officer
    Prisma, Inc.
  • Lynda Shindley, Principal Writer
    Riverview Writing, Inc.
  • Joseph Van Oss, Faculty, Communication Studies Department 
    University of Wisconsin, La Crosse
  • Laurel Verhagen, Alumni, Biomedical Informatics Research Center
    Marshfield Clinic
  • Jen Westpfahl, Deputy Editor of Digital New and Social Media
    St. Paul Pioneer Press
  • Craig Yolitz, Vice President Customer Operations
    FindLaw/Thomson-Reuters

PCEM Leadership Representatives

  • Ted Bensen, Professor, COM, Apparel and Communications Technologies Department
  • Amanda Brown, Associate Professor, CAHSS, Speech Communication, Foreign Languages, Theatre and Music Department 
  • Genesea Carter, Program Faculty, Assistant Professor, CAHSS, English and Philosophy Department
  • Steven Deckelman, Professor, CSTEM, Mathematics, Statistics, and Computer Science Department
  • Kate Edenborg, Program Faculty, Assistant Professor, CAHSS, English and Philosophy Department
  • Jennifer Grant, Assistant Professor, CSTEM, Biology Department
  • Joleen Hanson, Program Faculty, Assistant Professor, CAHSS, English and Philosophy Department
  • Mitch Ogden, Program Faculty, Assistant Professor, CAHSS, English and Philosophy Department
  • Daniel Ruefman, Program Faculty, Assistant Professor, CAHSS, English and Philosophy Department
  • Gregory Schneider-Bateman, Program Faculty, Assistant Professor, CAHSS, English and Philosophy Department
  • Timothy Shiell, Professor, CAHSS, English and Philosophy Department
  • John Spartz, Program Faculty, Assistant Professor, CAHSS, English and Philosophy Department
  • David Tank, Program Faculty, Senior Lecturer, CAHSS, English and Philosophy Department
  • Julie Watts, Program Director, Associate Professor, Associate Dean, CAHHS, English and Philosophy Department
Go Further

M.S. Degree in Technical and Professional Communication

UW-Stout's Master of Science in Technical and Professional Communication is a online degree for working professionals

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