B.S. Professional Communication and Emerging Media

Are you a writer, editor or social media enthusiast?
Degree Type Bachelor of Science
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Delivery On Campus

Are you a writer, editor or social media junkie? A Bachelor of Science degree from UW-Stout in Professional Communication and Emerging Media (PCEM) offers a variety of career paths for people who are interested in creating and delivering content that is tailored to specific audiences.

Learn skills in digital storytelling, usability design and testing, social media, multimedia, website development, global communication, writing, editing and creating content. / UW-Stout


  • Applied Journalism: prepares you for the new age in journalism by exploring multimedia, interactivity and content repurposing.
  • Digital Humanities: skills you need to recognize trends in technology and understand how technology affects the way people communicate, interact and comprehend the world.

The core of our program includes courses in:

  • Document Design
  • Convergent Communication
  • Usability Design and Testing
  • Digital Storytelling
  • Writing for the Internet
  • Transnational Professional Communication
  • Foreign Language/Global Experience

Professional communication and emerging media is a rapidly growing profession. Development of new technologies has increased the demand for professionals who can clearly explain policies, products and services to clients and customers. UW-Stout’s program integrates communication theory with coursework in a chosen applied field.


Program Overview

View program plans, credit requirements and course descriptions.


Examples of applied fields include biomedical engineering, packaging, international studies, quality management, telecommunications, tourism, training and development, art and design, and business and management. As a PCEM graduate, you will have the skills to research, visualize, design, develop and oversee publication of both print and electronic documents.

Copy editing and preparation, multimedia or hypertext writing, and critical, technical and freelance writing courses prepare you to write clearly for specific audiences. In addition, courses in an applied field of your choice supply the strong technical background crucial to communicating complex ideas to different audiences. Elective courses give you the chance to explore other areas, such as photography or creative writing. All students will participate in a co-op, internship or practicum during their career.

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Hidden Fields

Communication is everywhere. Whether you’re reading a website, texting your friends, speaking with your boss, sending an e-mail or writing a paper, you are engaged in communication. It is one of the most important skills you can develop in the Information Age – and it can be a great career track. Do you want to be on the cutting edge?

Program Objectives

Core Curriculum Objectives

  1. Correctly gauge audience concerns and attitudes
  2. Apply appropriate rhetorical principles
  3. Understand and apply concepts and strategies of global communication
  4. Understand interpersonal, organizational, and intercultural communication within discourse communities
  5. Understand and apply ethical concepts
  6. Apply visual communication strategies
  7. Apply information design strategies
  8. Apply research techniques
  9. Demonstrate use of audience-appropriate styles
  10. Use genres effectively
  11. Apply usability strategies
  12. Design and conduct usability tests, applying appropriate user research methodology
  13. Understand concepts of content management and use content management systems
  14. Gain experience with project management and collaborative work environments

Applied Journalism Concentration Objectives

  1. Write effectively for a variety of audiences within chosen industry fields
  2. Produce relevant, timely content in a production environment
  3. Understand mass communication concepts

Digital Humanities Concentration Objectives

  1. Plan, research, and write a major project in a humanities field using appropriate technology
  2. Articulate the social, cultural, and/or developmental impacts of technologically mediated communication
  3. Appreciate the collaborative and interdisciplinary nature of the study of technology, and adapt to unique methodologies
  4. Deploy both theoretical reflections on and technical uses of digital media in interpretive inquiry
2018 PCEM Advisory Board

PCEM Advisory Board

  • Mitch Ogden, Program Director
  • Daisy Pignetti, Program Director of Online Applied Communication Concentration
  • Jason Adrians, Editor/News Executive, Lee Enterprises
  • Paul Anheier, User Experience (UX) Writer, amazon.com
  • Ted Bensen, Professor, CSTEMM, Cross-Media Graphics Management
  • Brian Croxall, Digital Humanities Librarian, Brigham Young University
  • Kevin Drzakowski, Department Chair, CACHSS, English and Philosophy Department
  • Kate Edenborg, Program Faculty, CACHSS, English and Philosophy Department
  • Amy Griffiths, Director of Marketing and Communications, Hennepin Avenue Methodist Church
  • Melissa Haeska, Director of Web Content, FindLaw/Thomson-Reuters
  • Rachel Hallgrimson, Social Media and Video Coordinator, UW-Stout University Communications
  • Joleen Hanson, Program Faculty, CACHSS, English and Philosophy Department
  • Maria Jahn, Technical Communications Manager, Kohler Company
  • Elizabeth Kafka, Lecturer, CACHSS, English and Philosophy Department
  • Lee-Ann Kastman Breuch, Associate Professor, Department of Writing Studies, University of Minnesota
  • Kelli Cargile-Cook, Associate Professor of Technical Communication and Rhetoric, Department of English, Texas Tech University
  • Mary Knatterud, Technical Writer Editor-Educator, Departments of Surgery, Urologic Surgery and Otolaryngology, University of Minnesota
  • Krystal Leitner, Alumni, Technical Writer, Cray Research
  • Kelly Lippert-Negen, Alumni, Senior Technical Writer, Cummins Power Generation
  • Amy Mittlestadt, Public Affairs, Mayo Clinic Health System-Menomonie
  • Cody Reimer, Program Faculty, CACHSS, English and Philosophy Department
  • Gregory Schneider-Bateman, Program Faculty, CAHSS, English and Philosophy Department
  • John Spartz, Program Faculty, Assistant Professor, CACHSS, English and Philosophy Department
  • Emi Stuemke, Program Faculty, CACHSS, English and Philosophy Department
  • Laurel Verhagen, Alumni, Biomedical Informatics Research Center, Marshfield Clinic
  • Julie Watts, Program Director, CACHHS, English and Philosophy Department
  • Jen Westpfahl, Deputy Editor of Digital New and Social Media, St. Paul Pioneer Press
  • Craig Yolitz, Vice President Customer Operations, FindLaw/Thomson-Reuters

Professional Communication and Emerging Media

All Professional Communication and Emerging Media News

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Canon studying virtually at University of London, looking forward to connecting with international peers

Student newspaper receives two state-level awards

The University of Wisconsin-Stout student newspaper and its writers recently won two state awards.

Stoutonia publishes digital edition to share student voices

When the staff of the Stoutonia, University of Wisconsin-Stout’s student news source, found themselves unable to go to on campus and produce a physical publicat