B.S. Graphic Communications

Are you interested in design, visual communications, graphic arts, digital software or printing? 
Degree Type Bachelor of Science
Careers & Salaries Annual Employment Report
Delivery On Campus

Graphic communication is everywhere - in education, engineering, marketing, film production and public relations. Graphic communication is one of the most powerful tools available to communicate ideas, concepts, messages and instructions. An integral part of our society, all businesses use graphics to promote their products.

Our graduates pursue challenging and rewarding careers in business, digital imagery, marketing, digital technologies, media and graphics. / UW-Stout

UW-Stout's B.S. in Graphic Communications (GCOM) program combines creative, analytical and technical studies. The program's design, technology and project management focus prepares you for a dynamic career. Graphic communication careers are attractive to students with diverse interests. We encouraged you to take a look at our unique interdisciplinary program.


Program Overview

View program plans, credit requirements and course descriptions.


Use the Request Information form to receive a program summary and learn more about the Bachelor of Science degree in Graphic Communications.

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How you will learn

You'll learn how graphic communication specialists communicate ideas, instructions and concepts. From design to production, you'll train in all phases of a finished graphics product.

Technology has transformed the way people create, distribute and work with graphics. Our hands-on design, imaging and print labs have the most current software and digital technologies:

  • InDesign™
  • Photoshop™
  • Illustrator™
  • Acrobat™
  • HTML editors
  • Esko™ DeskPack for package design
  • XMPie™ for variable data
  • Kodak Prinergy™ for prepress 
  • Preps™ for Imposition

Industry experienced faculty will guide you through the creation and fabrication of graphic prototypes. You'll also develop strong foundation skills in project and business management.

What you will learn

The Graphic Communications program's core coursework includes:

Campaign anatomy and delivery 

Color science and applications 

Creative graphics software tools

Data; organization, analytics & graphics production

Diagramming how things happen

Visual graphics & conditional imagery 

Cost Analysis for graphics projects

Fundamental of package manufacturing

Organizations and their leadership

Photography & Video basics for graphics

Planning for digital production

Production planning and best-fit techniques

Professional practices in graphics 

Project management 

Using print and imaging technologies 

Working with graphics clients

Building digital media files

Web graphics

Difference Between Graphic Communications and Graphic Design

Read a side-by-side comparison of the Graphic Communications and Graphic Design & Interactive Media programs.

Perfect fit for a creative problem-solver

If you are a find the solution and make it work person, you are a perfect fit for graphic communications! Our interdisciplinary program will teach you:

  • Printing production processes
  • Marketing campaign management and deployment 
  • Digital design project management 
  • Digital workflows and structured automation
  • Business practices used in graphic communications
  • Variable data applications across media 
  • Marketing channels applied to print, web, and social media
  • Digital graphics software use and associated applied technologies 
  • Project management and logistics for graphics production

You will graduate ready for a successful career in printing, imaging, marketing, media and graphics.


99% of Graphic Communications Graduates are Employed or Continuing their Education

Career opportunities in graphic communications

Our graduates use creative, technical, business and management skills in sustainable and meaningful careers. You'll solve problems, analyze customer needs, plan project production and lead teams. During your career, you'll work with exciting customers, build workflows and develop media campaigns.

Alumni Testimonials

AlumniStories: Megan Albrecht

B.S. Graphic Communications Management, 2013 Graduate
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Danielle Komro

Stout allowed me to earn a quality education, to grow as a strong leader that will be dedicated to the Graphic Communications industry and the communities I shall call home.

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Careers & Employers

Your knowledge of how digital content originates will prepare you for a career as:

  • Sales Representatives
  • Media Buyers
  • Marketing Managers
  • Estimators
  • Creative Artists
  • Publishers
  • Pre-press Specialists
  • Digital Content Management
  • Web Developers
  • Packaging Account Managers
  • Project Managers
  • Customer Service Representatives
  • Technical Trainers
  • Graphics Coordinators
  • Web Analytics Professionals
  • Production Workflow Managers
  • Schedulers
  • Production Operations Management
  • Quality Management Directors
  • Process Improvement Specialists
  • Research & Development Specialists
  • Logistics Managers
  • Purchasing Administrator
  • Materials Management Officer
  • Fulfillment & Operations Specialists
  • Shipping Expert
  • Material Handling Director
  • Inventory Management Advisor
  • Equipment Sales & Support
  • Software Developers
  • Supply Distributors
  • Director of Manufacturing 

Stout Graduates at Work

Arandell Corporation

Menomonee Falls, WI


De Pere, WI


Sheboygan Falls, WI

Bic Graphic

Red Wing, MN


Minneapolis, MN

Colony Brands, Inc

Monroe, WI

Color Ink

Sussex, WI

Daily Printing, Inc.

Plymouth, MN

Global Printing, Inc.

Alexandria, VA

GLS Companies

Brooklyn Park, MN

Great Northern Corporation

Chippewa Falls, WI

Green Bay Packaging

Green Bay, WI

Imagine Print Solutions

Shakopee, MN

Inland Label

La Crosse, WI

IWCO Direct

Chanhassen, MN

Japs-Olson Company

St. Louis Park, MN

Letterhead Press

New Berlin, WI

Liberty Carton-Liberty Diversified International 

Minneapolis, MN


Eau Claire, WI

Menasha Packaging

Neenah, WI

Mittera Group

Des Moines, IA

Nosco, Inc.

Gurnee, IL

OEC Graphics, Inc.

Oshkosh, WI

Patterson Companies

Mendota Heights, MN

Philipp Lithographing Company

Grafton, WI

Powertex Group

Eau Claire, WI

Precision Color Graphics

Franklin, WI

Push Solutions

New Berlin, WI

Quad Graphics

Sussex, WI

Ripon Printers

Ripon, WI

Royle Printing

Sun Prairie, WI

RR Donnelley

Warrenville, IL


Shakopee, MN


Minneapolis, MN

Taylor Corporation

Mankato, MN

Tempt In-Store Productions

New Berlin, WI

The Marek Group

Waukesha, WI


Eagan, MN

Tilsner Carton Company

St. Paul, MN

US Government Printing Office

Washington D.C.

Wetzel Brothers, Inc.

Cudahy, WI

Worzalla Publishing

Stevens Point, WI

Wikoff Color Corporation

Roseville, MN

Scholarship Opportunities

Three graphic communications students receive national scholarships

Three University of Wisconsin-Stout students have received $2,000 scholarships from an industry organization associated with their major.
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GCOM Advisory Committee

2021 GCOM Advisory Committee

Steve Bonoff President Printing Industries Midwest
Darren Cotch Manager; Print Buying Target Corporation
Andrew Delong Lecturer / Program Director UW-Stout; B.S. Graphic Communications
Nancy Dibb Customer Service Manager Japs-Olson COmpany
Mike  Draver Senior VP and GM Letterhead Press
Steve  Fischer Color & Print Technology Manager HAVI
Luther Galchutt Account Executive Imagine! Print Solutions
Tricia Genett Account Manager SGS &CO
Emily Gustfason President Stout Typographical Society
Tim Hughes Director; Manufacturing Client Services Thomson-Reuters
Wendy Hunjadi Director; Sales Support Arandell Corporation
Joe  Lyman  President/CEO Great Lakes Graphics Association
Greg Meersman VP of Sales & Marketing Taylor Corporation-Commercial Print Group
Chad Nyseth Instructional Specialist UW-Stout; B.S. Graphic Communications
Jake Pomputis Account Executive Imagine

Graphic Communications

All Graphic Communications News

Three bachelor’s degrees in four years — no problem for motivated, first-generation student

Abi Gardiner became the first in her family to receive a bachelor’s degree when she graduated May 8 from UW-Stout.

Graphic communications students take second in printing competition

A team of University of Wisconsin-Stout graphic communications students took second place in the international Phoenix Challenge College Competition on May 2.

Stoutonia publishes digital edition to share student voices

When the staff of the Stoutonia, University of Wisconsin-Stout’s student news source, found themselves unable to go to on campus and produce a physical publicat