Graphic communication is everywhere - in education, engineering, marketing, film production and public relations. Graphic communication is one of the most powerful tools available to communicate ideas, concepts, messages and instructions. An integral part of our society, all businesses use graphics to promote their products.
UW-Stout's B.S. in Graphic Communications (GCOM) program combines creative, analytical and technical studies. The program's design, technology and project management focus prepares you for a dynamic career.
Graphic communication careers are attractive to students with diverse interests. We encouraged you to take a look at our unique interdisciplinary program. Our graduates pursue both challenging and rewarding careers in business, digital imagery, marketing, digital technologies and technical support.
How you will learn
You'll learn how graphic communication specialists communicate ideas, instructions and concepts. From design to production, you'll train in all phases of a finished graphics product.
Technology has transformed the way people create, distribute and work with graphics. Our hands-on design, imaging and print labs have the most current software and digital technologies:
- InDesign™
- Photoshop™
- Illustrator™
- Acrobat™
- HTML editors
- Esko™ DeskPack for package design
- XMPie™ for variable data
- Kodak Prinergy™ for prepress
- Preps™ for Imposition
Industry experienced faculty will guide you through the creation and fabrication of graphic prototypes. You'll also develop strong foundation skills in project and business management.
What you will learn
The Graphic Communications program's core coursework includes:
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Campaign anatomy and delivery |
Color science and applications |
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Creative graphics software tools |
Data; organization, analytics & graphics production |
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Diagramming how things happen |
Visual graphics & conditional imagery |
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Cost Analysis for graphics projects |
Fundamental of package manufacturing |
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Organizations and their leadership |
Photography & Video basics for graphics |
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Planning for digital production |
Production planning and best-fit techniques |
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Professional practices in graphics |
Project management |
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Using print and imaging technologies |
Working with graphics clients |
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Building digital media files |
Web graphics |
Perfect fit for a creative problem-solver
If you are a find the solution and make it work person, you are a perfect fit for graphic communications! Our interdisciplinary program will teach you:
- Printing production processes
- Marketing campaign management and deployment
- Digital design project management
- Digital workflows and structured automation
- Business practices used in graphic communications
- Variable data applications across media
- Marketing channels applied to print, web, and social media
- Digital graphics software use and associated applied technologies
- Project management and logistics for graphics production
You will graduate ready for a successful career in printing, imaging, marketing, media and graphics.
99% of Graphic Communications Graduates are Employed or Continuing their Education
Career opportunities in graphic communications
Our graduates use creative, technical, business and management skills in sustainable and meaningful careers. You'll solve problems, analyze customer needs, plan project production and lead teams. During your career, you'll work with exciting customers, build workflows and develop media campaigns.
Your knowledge of how digital content originates will prepare you for a career as:
- Sales Representatives
- Media Buyers
- Marketing Managers
- Estimators
- Creative Artists
- Publishers
- Pre-press Specialists
- Digital Content Management
- Web Developers
- Packaging Account Managers
- Project Managers
- Customer Service Representatives
- Technical Trainers
- Graphics Coordinators
- Web Analytics Professionals
- Production Workflow Managers
- Schedulers
- Production Operations Management
- Quality Management Directors
- Process Improvement Specialists
- Research & Development Specialists
- Logistics Managers
- Purchasing Administrator
- Materials Management Officer
- Fulfillment & Operations Specialists
- Shipping Expert
- Material Handling Director
- Inventory Management Advisor
- Equipment Sales & Support
- Software Developers
- Supply Distributors
- Director of Manufacturing
Stout Graduates at Work
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Arandell Corporation |
Menomonee Falls, WI |
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Belmark |
DePere, WI |
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Bemis |
Sheboygan Falls, WI |
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Bic Graphic |
Red Wing, MN |
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CGS |
Minneapolis, MN |
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Colony Brands, Inc |
Monroe, WI |
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Color Ink |
Sussex, WI |
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Daily Printing, Inc. |
Plymouth, MN |
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Global Printing, Inc. |
Alexandria, VA |
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GLS Companies |
Brooklyn Park, MN |
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Great Northern Corporation |
Chippewa Falls, WI |
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Green Bay Packaging |
Green Bay, WI |
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Imagine Print Solutions |
Shakopee, MN |
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Inland Label |
La Crosse, WI |
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IWCO Direct |
Chanhassen, MN |
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Japs-Olson Company |
St. Louis Park, MN |
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Letterhead Press |
New Berlin, WI |
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Liberty Carton-Liberty Diversified Int’l |
Minneapolis, MN |
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Menard’s |
Eau Claire, WI |
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Menasha Packaging |
Neenah, WI |
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Mittera Group |
Des Moines, IA |
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Nosco, Inc. |
Gurnee, IL |
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OEC Graphics, Inc. |
Oshkosh, WI |
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Patterson Companies |
Mendota Heights, MN |
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Philipp Lithographing Company |
Grafton, WI |
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Powertex Group |
Eau Claire, WI |
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Precision Color Graphics |
Franklin, WI |
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Push Solutions |
New Berlin, WI |
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Quad Graphics |
Sussex, WI |
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Ripon Printers |
Ripon, WI |
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Royle Printing |
Sun Prairie, WI |
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RR Donnelley |
Warrenville, IL |
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Shutterfly |
Shakopee, MN |
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Target |
Minneapolis, MN |
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Taylor Corporation |
Mankato, MN |
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Tempt In-Store Productions |
New Berlin, WI |
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The Marek Group |
Waukesha, WI |
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Thomson-Reuters |
Eagan, MN |
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Tilsner Carton Company |
St. Paul, MN |
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US Government Printing Office |
Washington D.C. |
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Wetzel Brothers, Inc. |
Cudahy, WI |
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Worzalla Publishing |
Stevens Point, WI |
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Wikoff Color Corporation |
Roseville, MN |
2018 Advisory Board Members
Ted Bensen, Program Director
Andy Bear, Exec. Director-Strategy, Data and Marketing Solutions
Quad/Graphics
Barb Bear, Assistant Professor
UW-Stout; B.S. Graphic Communications
Steve Bonoff, President
Printing Industries Midwest
Darren Cotch, Sr. Marketing Manager-Owned Brand Packaging
Target Corporation
Mike Draver, President
Tempt In-Store Productions
Shaun Dudek, Assistant Professor
UW-Stout; B.S. Graphic Communications
Luther Galchutt, Account Executive
Imagine! Print Solutions
Greta Hittner, Agile Coach
CH Robinson Worldwide
Tim Hughes, Director-Manufacturing Client Services
Thomson-Reuters
Wendy Hunjadi, Director-Sales Support
Arandell Corporations
Andy Kangas, Carton Operations Manager
Belmark, Inc.
Tom Kluge, Professional in the Field
Industry Professional
Sigrid Lindholm, Marketing Creative Manager
Saint Mary's Press
Joe Lyman, President/CEO
Great Lakes Graphics Association
Greg Meersman, Sr. VP-Wholesale Channel
Taylor Corporation
Mitch Nelson, President
Stout Typographical Society
Chad Nyseth, Instructional Specialist
UW-Stout; B.S. Graphic Communications
Mike Welsch, Production Manager–Books/Commercial
Shutterfly, Inc.
