B.S. Digital Marketing Technology

Application

To apply for the on-campus and online Bachelor of Science degree in Digital Marketing Technology, you need to apply to UW-Stout.

Financial Aid

Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.

Transfer Students

• Applying for Transfer
• Transferring Credits
• Articulation Agreements

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 

Upon the completion of the program, the student will attain the following outcomes:

1. Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.
2. Develop web applications utilizing industry standard markup, protocols, and languages.
3. Demonstrate and employ the use of data to support dynamic user interaction with digital content.
4. Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.
5. Design and implement information and navigation plans using the principles of information architecture.
6. Analyze, implement and evaluate outward facing communication systems and their usage.
7. Employ and evaluate processes related to user analysis, design, development, and implementation.
8. Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.
9. Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.

Innovative Digital Marketing Association (IDMA)

Is the B.S. Digital Marketing Technology program offered on campus?

Yes. The Digital Marketing Technology (Marketing Technology) program is offered fully on campus with hands-on, polytechnic learning in classrooms, labs, and collaborative project spaces.

Do I need a technical background to join the program?

No. You do not need prior experience in coding, design, analytics, or marketing technology. You’ll build technical, creative, and analytical skills through guided, hands-on coursework.

How long does it take to finish the on-campus DMT program?

Most full-time students complete the program in four years. Transfer students may finish sooner depending on how many credits are accepted toward degree requirements.

Can I transfer credits from another college?

Yes. The program is transfer friendly, and many courses from Wisconsin technical colleges and other institutions apply directly toward degree progress. Your credits will be evaluated to maximize transfer whenever possible.

Does the program include internships?

Internships are required to complete the degree. Many DMT students complete paid internships that often lead to full-time employment after graduation.

What kinds of careers does this program prepare me for?

Graduates often enter roles such as: 

• Digital Marketing Analyst
• CRM Specialist
• Marketing Automation Specialist
• SEO/SEM Strategist
• UX/Digital Experience Content Specialist
• Marketing Technologist
• Data/Insights Analyst

Is this program a good fit for creative students? Technical students? Analytical students?

Yes! The B.S. Digital Marketing Technology program is a blend of all three. The program is ideal for students who enjoy digital creativity and technology, data, problem-solving, strategy, or user experience.

What are the differences between the B.S. Digital Marketing Technology and B.S. Business Information Technology degrees? 

Both programs blend business and technology, but they prepare you for very different kinds of roles.

B.S. Digital Marketing Technology (Marketing Technology)
Focus: The technologies and data that power modern marketing and customer experiences.

Program Identity: The tech behind modern marketing

• Focus: Digital marketing systems, data-driven campaigns, and customer experience technologies
• Core Skills: CRM, marketing analytics, automation, SEO/SEM, UX content, AI tools for marketing, digital campaign optimization
• Ideal Student: Creative + analytical thinkers who enjoy digital platforms, content, data, and customer experience
• Primary Tools: Google Analytics, marketing automation platforms, CRM systems, CMS platforms, SEO/SEM tools, AI-powered marketing tools
• Common Careers: Digital Marketing Analyst, CRM Specialist, Marketing Automation Specialist, SEO/SEM Strategist, UX Content/Digital Experience Specialist
• Industry Growth: One of the fastest-growing sectors within marketing and MarTech

B.S. Business Information Technology (BIT)
Focus: The systems and data that run organizations.

Program Identity: The systems behind modern business

• Focus: Business systems, processes, data, and project management
• Core Skills: Systems analysis, business analysis, enterprise systems (e.g., CRM, BI), BI dashboards, process improvement, IT–business alignment, emerging technology
• Ideal Student: Problem-solvers who enjoy improving systems, analyzing data, and optimizing how organizations work
• Primary Tools: BI tools, process modeling software, project management systems, enterprise platforms
• Common Careers: Business Analyst, Systems Analyst, Project Manager, Operations/Process Analyst, IT–Business Liaison
• Industry Growth: High demand across business, IT, healthcare, manufacturing, government, and consulting

Advisory Committee Members