B.S. Digital Marketing Technology Online

Application

To apply for the on-campus and online Bachelor of Science degree in Digital Marketing Technology, you need to apply to UW-Stout.

Financial Aid

Students who are attending another institution, but are planning to receive their degree from UW-Stout, may be eligible to receive aid from UW‐Stout. In these cases, UW‐Stout is considered the Home Institution and the other campus is considered the Visiting Institution.

Transfer Students

• Applying for Transfer
• Transferring Credits
• Articulation Agreements

Note: When filling out the application form, be sure to make a note in the student comment section that you intend to apply to the "online program." 

Upon the completion of the program, the student will attain the following outcomes:

1. Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.
2. Develop web applications utilizing industry standard markup, protocols, and languages.
3. Demonstrate and employ the use of data to support dynamic user interaction with digital content.
4. Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.
5. Design and implement information and navigation plans using the principles of information architecture.
6. Analyze, implement and evaluate outward facing communication systems and their usage.
7. Employ and evaluate processes related to user analysis, design, development, and implementation.
8. Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.
9. Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.

Is the online B.S. Digital Marketing Technology program fully online?

Yes. The online B.S. Digital Marketing Technology program is designed to be completed 100% online with no on-campus requirement.

How flexible is the digital marketing technology program's online format?

Courses are primarily asynchronous, allowing you to complete work on your schedule within weekly deadlines. This format is ideal for working adults and military students.

Can I transfer credits into the B.S. Digital Marketing Technology from another college?

Yes. DMT Online is highly transfer friendly and has multiple articulation agreements with Wisconsin technical colleges for students who have completed A.A.S. degrees in Marketing or Digital Marketing. Your credits will be evaluated to maximize transfer where possible, helping you finish your degree sooner.

Is this program a good fit for military learners?

Absolutely. The program’s flexibility, online deliver, and advising support make it a strong option for active-duty, reserve, and veteran students.

Do I need a technical background?

No. You’ll build your technical and analytical skills through guided, applied coursework. Many online students are changing careers into technology-enabled business roles.

How long does it take to finish the online B.S. Digital Marketing Technology program? 

The timeline varies based on your transfer credits and pace. Most full-time online students finish in 2–3 years, while part-time students typically finish in 3–4 years. Students with an Associate of Science degree or substantial transfer credit often finish much faster thanks to UW–Stout’s transfer-friendly pathways.

Can I complete the program part time or full time? 

Yes. You can take courses full time for faster completion or part time to balance work, life, and school. Most courses are asynchronous, so you can fit coursework into your weekly schedule while maintaining professional and personal commitments.

What are the differences between the B.S. Digital Marketing Technology and B.S. Business Information Technology degrees? 

Both programs blend business and technology, but they prepare you for very different kinds of roles.

B.S. Digital Marketing Technology (Marketing Technology)
Focus: The technologies and data that power modern marketing and customer experiences.

Program Identity: The tech behind modern marketing

• Focus: Digital marketing systems, data-driven campaigns, and customer experience technologies
• Core Skills: CRM, marketing analytics, automation, SEO/SEM, UX content, AI tools for marketing, digital campaign optimization
• Ideal Student: Creative + analytical thinkers who enjoy digital platforms, content, data, and customer experience
• Primary Tools: Google Analytics, marketing automation platforms, CRM systems, CMS platforms, SEO/SEM tools, AI-powered marketing tools
• Common Careers: Digital Marketing Analyst, CRM Specialist, Marketing Automation Specialist, SEO/SEM Strategist, UX Content/Digital Experience Specialist
• Industry Growth: One of the fastest-growing sectors within marketing and MarTech

B.S. Business Information Technology (BIT)
Focus: The systems and data that run organizations.

Program Identity: The systems behind modern business

• Focus: Business systems, processes, data, and project management
• Core Skills: Systems analysis, business analysis, enterprise systems (e.g., CRM, BI), BI dashboards, process improvement, IT–business alignment, emerging technology
• Ideal Student: Problem-solvers who enjoy improving systems, analyzing data, and optimizing how organizations work
• Primary Tools: BI tools, process modeling software, project management systems, enterprise platforms
• Common Careers: Business Analyst, Systems Analyst, Project Manager, Operations/Process Analyst, IT–Business Liaison
• Industry Growth: High demand across business, IT, healthcare, manufacturing, government, and consulting

Advisory Committee Members