Overview of the cross-media graphics field and careers. Hands-on introduction to the graphics process from design through delivery. Use of graphics software to design and develop projects for cross-media, multi-channel distribution - print, web, email and mobile. Printing processes, bindery and finishing operations, and specifying printed products and non-print graphic services.
The fast-growing graphic communications field uses multiple media channels for marketing and promotion to fill the many related industries workforce. The course will analyze cross-media campaigns that include printed packaging and direct mail, or social media integration, and may utilize mobile technology to access related online content. Examples of graphic communication are everywhere you look, which includes publishing, advertising, and packaging that evolve from text and graphic integration. More so, graphic communications is often data-driven to produce personalized content for each recipient, making it more relevant and effective. This course encompasses all phases of the graphics process used in graphic campaigns. Students use technology - computers, software and systems - to create a wide variety of projects, and understand the career pathways related to this vast industry.
This course is offered for UW-Stout students with undecided majors, high school juniors and seniors or for individuals who are seeking professional development. This course is not for UW-Stout students who are enrolled in CMG, DMT, GCOM, GDIM or ICT.