DMI Specialist Courses

Gain expertise in specific digital marketing areas and become a specialist, allowing you to take control, grow your business or career, and stay relevant.
In this Section

Become a Specialist in Search Marketing, Social Media Marketing, or Strategy & Leadership

Flexible Online Training

Training Start Date(s): Intakes Year-Round
Training Duration: Varies by Specialization
Platform(s): Canvas LMS
Cost: $1,700

Take Your Digital Marketing Expertise to the Next Level

Ready to deepen your skills in a specific area of digital marketing? UW-Stout’s partnership with the Digital Marketing Institute (DMI) gives you access to internationally recognized Specialist Certifications designed to give you an edge in today’s competitive marketplace.

Whether you want to focus on Search Marketing, Social Media Marketing, or Digital Strategy and Planning, each course offers the practical tools and strategic insights needed to drive measurable results for your organization — or your own career.


DMI Specialist in Search Marketing

Become the go-to expert on making your brand discoverable. This course equips you to:

  • Master advanced SEO techniques to boost organic rankings

  • Design and execute high-impact PPC campaigns

  • Optimize paid search to maximize ROI

  • Analyze search performance data to refine strategies

Perfect for marketers and business owners who want to bring more qualified traffic to their websites through smarter search tactics.


DMI Specialist in Social Media Marketing

Harness the full power of social platforms to grow your audience and drive engagement. In this specialization, you’ll learn to:

  • Develop and manage multi-channel social campaigns

  • Build effective paid and organic social strategies

  • Create and curate content that resonates with your target market

  • Use analytics to track, measure, and optimize social performance

Ideal for anyone managing brand presence or community growth across Facebook, LinkedIn, Instagram, and beyond.


DMI Specialist in Digital Strategy & Planning

Learn how to bring all the pieces together into one cohesive, revenue-driving strategy. This course helps you:

  • Conduct in-depth digital research to inform decision-making

  • Develop integrated multi-channel digital plans

  • Set clear objectives and allocate budgets effectively

  • Lead teams and campaigns with a strategic mindset

Designed for marketing managers, business owners, and anyone responsible for shaping or executing a digital vision.


Why Take DMI Specialist Courses Through UW-Stout?

  • Flexible Online Format: Study on your schedule, wherever you are.

  • Globally Recognized Credentials: Earn a DMI certificate to highlight your expertise to employers and clients.

  • Immediate Impact: Apply what you learn right away to your business, team, or future career goals.

  • Continued Growth: Unlock access to DMI’s professional membership platform for resources, networking, and CPD tracking.