Upskill in Specific Areas with DMI Tracks Designed to Provide Immediate Access to Skills
Flexible Online Training
Training Start Date(s): Intakes Year-Round
Training Duration: Varies by Track
Platform(s): Canvas LMS
Cost: $400
Build Specific Digital Skills — Fast
Looking to sharpen your expertise in one focused area of digital marketing? UW-Stout’s partnership with the Digital Marketing Institute (DMI) makes it easy to upskill exactly where you need it.
Each DMI Discipline Track is a compact, online learning experience designed to fit your schedule while providing industry-validated training you can put to work immediately. Earn a digital badge to showcase your new capabilities on LinkedIn and beyond.
Explore Our Discipline Tracks
DMI Tracks: Analytics
Make data work for you. Learn to collect, interpret, and act on analytics that drive better decisions and stronger campaigns.
DMI Tracks: Content Marketing
Plan, create, and distribute content that engages and converts — turning strategy into real business results.
DMI Tracks: Customer Experience (CX)
Deliver standout experiences across every digital touchpoint. Build loyalty and keep customers coming back.
DMI Tracks: Digital Display
Master digital display advertising to build brand awareness and reach the right audience with precision.
DMI Tracks: Digital Strategy
Develop integrated plans that align with business goals and adapt to evolving digital landscapes.
DMI Tracks: eCommerce
Strengthen your online sales with proven eCommerce tactics, from UX to conversion optimization.
DMI Tracks: Email Marketing
Design campaigns that cut through the inbox clutter — and learn to measure what matters.
DMI Tracks: Paid Search (PPC)
Maximize ROI with targeted PPC campaigns that bring in high-quality traffic and leads.
DMI Tracks: Search Engine Optimization (SEO)
Boost your visibility with up-to-date SEO techniques that improve rankings and attract organic traffic.
DMI Tracks: Social Media
Grow and engage communities across platforms, with strategies for both paid and organic social.
DMI Tracks: Website Design (UX)
Build intuitive, user-friendly web experiences that keep visitors engaged and encourage action.
Why Choose UW-Stout for DMI Tracks?
Flexible Online Learning: Complete each track at your pace, on your time.
Targeted, In-Demand Skills: Focus only on the areas most relevant to your goals.
Globally Recognized Credentials: Earn a DMI certificate to highlight your expertise to employers and clients.
Immediate Impact: Apply what you learn right away to strengthen campaigns and customer connections.