DMI Discipline Tracks

Specialized, bite-sized lessons with interactive learning tools, targeting specific competencies and readiness.
In this Section

Upskill in Specific Areas with DMI Tracks Designed to Provide Immediate Access to Skills

Flexible Online Training

Training Start Date(s): Intakes Year-Round
Training Duration: Varies by Track
Platform(s): Canvas LMS
Cost: $400

Build Specific Digital Skills — Fast

Looking to sharpen your expertise in one focused area of digital marketing? UW-Stout’s partnership with the Digital Marketing Institute (DMI) makes it easy to upskill exactly where you need it.

Each DMI Discipline Track is a compact, online learning experience designed to fit your schedule while providing industry-validated training you can put to work immediately. Earn a digital badge to showcase your new capabilities on LinkedIn and beyond.


Explore Our Discipline Tracks

DMI Tracks: Analytics
Make data work for you. Learn to collect, interpret, and act on analytics that drive better decisions and stronger campaigns.

DMI Tracks: Content Marketing
Plan, create, and distribute content that engages and converts — turning strategy into real business results.

DMI Tracks: Customer Experience (CX)
Deliver standout experiences across every digital touchpoint. Build loyalty and keep customers coming back.

DMI Tracks: Digital Display
Master digital display advertising to build brand awareness and reach the right audience with precision.

DMI Tracks: Digital Strategy
Develop integrated plans that align with business goals and adapt to evolving digital landscapes.

DMI Tracks: eCommerce
Strengthen your online sales with proven eCommerce tactics, from UX to conversion optimization.

DMI Tracks: Email Marketing
Design campaigns that cut through the inbox clutter — and learn to measure what matters.

DMI Tracks: Paid Search (PPC)
Maximize ROI with targeted PPC campaigns that bring in high-quality traffic and leads.

DMI Tracks: Search Engine Optimization (SEO)
Boost your visibility with up-to-date SEO techniques that improve rankings and attract organic traffic.

DMI Tracks: Social Media
Grow and engage communities across platforms, with strategies for both paid and organic social.

DMI Tracks: Website Design (UX)
Build intuitive, user-friendly web experiences that keep visitors engaged and encourage action.


Why Choose UW-Stout for DMI Tracks?

  • Flexible Online Learning: Complete each track at your pace, on your time.

  • Targeted, In-Demand Skills: Focus only on the areas most relevant to your goals.

  • Globally Recognized Credentials: Earn a DMI certificate to highlight your expertise to employers and clients.

  • Immediate Impact: Apply what you learn right away to strengthen campaigns and customer connections.