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DMI Certified Short Courses

Specialized, bite-sized lessons with interactive learning tools, targeting specific competencies and readiness.
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Explore Our DMI Certified Short Courses  

Looking to sharpen your expertise in one focused area of digital marketing? UW-Stout’s partnership with the Digital Marketing Institute (DMI) makes it easy to upskill exactly where you need it. Each DMI Certified Short Course is a compact, online learning experience designed to fit your schedule while providing industry-validated training you can put to work immediately. Earn a digital badge to showcase your new capabilities on LinkedIn and beyond.

Certified Short course topics include, Analytics, Content Marketing, Customer Experience (CX), Digital Display, Digital Strategy, eCommerce, Email Marketing, Paid Search (PPC), Search Engine Optimization (SEO), Social Media, and Website Design (UX).

Courses At A Glance
 

Open Enrollment

Self-Paced, Anytime

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Online

100% Online Learning via Canvas

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Cost For Each Course

$400

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Content Marketing

Craft social media messages that drive website visits, use strong homepage keywords, and optimize for the growing importance of voice search.

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Customer Experience (CX)

Quickly track shifting digital customers, build feedback loops, and fully embed customer experience into your business.

Hands holding an analytic report.

Data and Web Analytics with GA4

Learn Data Analytics, Reporting, Data Management, and Security best practices.

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Digital Display

Learn core design principles, campaign strategy, budgeting, and how to test and measure creative for an effective display strategy.

Team members planning a strategy using stikcy note on the board

Digital Strategy

Learn to center digital in your business by aligning strategy with customer personas, your brand story, your team, and the buying process.

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E-Commerce

Learn UX design principles, CRO, customer experience, and how to deliver the right message to the right customer.

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Email Marketing

Learn to create and test email content, manage time, build data strategy, and understand key marketing automation concepts

A dashboard of different types of analytics

Paid Search (PPC)

Quickly gain skills in search marketing, eCommerce, PPC optimization, and learn to visualize and present your results effectively.

A hand pointing at a laptop display

Search Engine Optimization (SEO)

Learn how content, mobile optimization, and usability boost website performance, and how to build and track an effective SEO strategy.

A woman looking a a whiteboard that read "social media strategy"

Social Media Marketing 

Fast-track your social media skills, gain job-ready competencies, and earn a globally recognized certification.

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UX and Website

Learn core UX and web design principles, including graphics, messaging, user testing, and project management for an optimized website.

Build Specific Digital Skills — Fast

Each DMI Certified Short Course is a compact, online learning experience designed to fit your schedule while providing industry-validated training you can put to work immediately. Earn a digital badge to showcase your new capabilities on LinkedIn and beyond.