Seven other UW-Stout students majoring in graphic design and interactive media received awards, including a gold by Lyndsey Johnson, a silver by Ciara Leonhardt and five bronzes.
Also honored at the event, called the Show, were professional designers in the Twin Cities and region. The Show is juried by accomplished creative directors, writers and designers from across the country.
The goal of Nesja’s campaign, also a play on the popular Got Milk? ad campaign, was “to show the health benefits of goat’s milk by using the unique and playful personality of goats,” he said.
Johnson won gold for her American High Speed Rail Campaign, a 17-page ad concept promoting advanced rail travel. It featured a 30-second commercial about a commuter stuck in big city traffic. It includes the slogan Let’s Get America #BACKONTRACK and statistics about high commute times and pollution caused by vehicles in the U.S.
“I often drive long distances to see my family and loved ones,” said Johnson, a senior from Crosslake, Minn., in the northern part of the state. “I'm very passionate about my stance on sustainability and green travel, and I recognize the damage that our current transportation system in America presents to the environment and the world.”
She created the campaign in her fall Advanced Advertising course. Her biggest challenge was creating content for various types of media, including print, billboard, television, social and streaming audio. Johnson is minoring in communication studies.
“I’m incredibly grateful to be recognized by this organization, and I couldn't have done it without the support of my peers and Professor Nagesh Shinde. I'm so appreciative of this award, and it will serve as an example of the kind of work which I'll strive to produce in my creative career moving forward.”