“The greatest lesson my internship taught me is that no matter who you are, every individual is capable of doing amazing things with the right support. From a bike store to the classroom, this lesson is important for everyone,” said Obsuszt, of Wisconsin Rapids. “Every task that I completed was done with the idea of helping others. I had a very surface-level understanding of the cycling industry prior to this role, but at the Hostel Shoppe, it is about more than cycling.”
The classroom management and technical skills, as well as networking opportunities she gained in her marketing and business education classes and conferences, helped prepare her for the internship.
“Completing this internship has not only allowed me to develop my marketing skill set but has encouraged me to enhance my soft skills as well,” she said. “Having real industry experience that you can transfer to the classroom is extremely important when becoming a marketing and business educator. With experience, you are able to give real-world examples to your students.”
Making learning relevant for her students
The Hostel Shoppe hosts a series of events each summer. As a marketing intern, Obsuszt promoted the events through press releases, social media posts and email campaigns. She also organized registration information and added product to the website.
While taking photos at the Adaptive Cycling Clinic, she was approached by an individual who was interested in finding a recumbent trike to fit his needs.
“My instincts kicked in, and I started to show him different options. Not only did I learn a lot in this moment about sales, but I also learned how amazing it is to see a smile on someone’s face as they gain back a sense of independence,” she said.
“I feel that Mikayla has a very patient, understanding, empathetic and encouraging temperament, which is necessary for being a good teacher,” said Jessie Bostic, marketing manager at the Hostel Shoppe.