Some UW-Stout athletes that she got to know while working in Athletics also have been used as Swannies models, such as Connor Bump, Dylan Zins and Brandyn Christman.
Her work includes creating custom prints for specific golf courses, or Swannies’ “green grass” accounts. They include the course logo and are sold in the pro shop.
Swannies sponsors a group of men’s professional players, such as David Lingmerth of Sweden. They wear the clothing in competitions around the world.
Cook and colleagues attended the late summer FedEx Cup BMW Championship at Olympia Fields in Chicago, part of the PGA Tour playoffs. Cook created five custom designs on four polos and one hoodie for the event. They included the BMW logo, Chicago skyline, Chicago flag stars and the iconic Olympia Fields clock.
The custom designs sold out in the spectator merchandise tent after two days, and all of Swannies’ merchandise sold by the end of the four-day tournament. “It was insane. To see the end piece in the consumer’s hand and their reaction was pretty exciting. It was very reassuring of what I’m doing and nice to get that feedback,” she said.
At one point, Cook was walking the course and saw a father and son wearing shirts she designed. The father was taking a picture of the son high-fiving star player Tommy Fleetwood of England. “It was cool to see,” she said.
Cook works remotely and lives in a golf-centric region in Charleston, S.C., but UW-Stout and Menomonie are never far from her thoughts. Her father is a UW-Stout alum, and her mother, Tammie, used to work at the university.
“Stout has always been a big part of my family. I was proud to receive an education from such an amazing school.”