Jongeun Rhee

Associate Professor, University of Wisconsin- Stout
Communication Technologies
College of Science, Technology, Engineering, Mathematics and Management

Office: 330 Heritage Hall
Phone: 715-232-2405
Email: rheej@uwstout.edu

Research Interests: Sustainable consumption, Young individuals' consumption behaviors, Apparel design

Education

    • Ph D Design, Housing and Apparel
      University of Minnesota
      Minneapolis, MN, 2007
    • MS Design, Housing and Apparel
      University of Minnesota
      Minneapolis, MN, 2004
    • BS Clothing and Textiles
      Sookmyong Womens' University
      Seoul, South Korea, 1995

Work Experience

    Academic - Post-Secondary

      • University of Wisconsin- Stout, Apparel and Communication Technologies
        Associate Professor
        2012 -
      • University of Wisconsin- Stout, Apparel and Communications Technology Department
        Asssitant Professor
        Present

Intellectual Contributions

    Journal Article

    • Rhee, J., & Johnson, K. K. Investigating relationships between adolescents’ self-concept and brand preference. Young Consumers, 13(1), 74-85.
    • Rhee, J., & Johnson, K. K. Predicting adolescents’ apparel brand preferences. Journal of Product & Brand Management, 21(4), 255-264.
    • LaBat, K., Salusso, C., & Rhee, J. Home Sewers’ Satisfaction with Fit of Apparel Patterns. Journal of Fashion Marketing and Management, 11(3), 429-440.
    • Johnson, K., Yoo, J., Rhee, J., Lennon, S., Jasper, C., & Damhorst, M. L. Multichannel Shopping: Channel Use among Rural Consumers. International Journal of Retail and Distribution Management, 34(6), 453-466.

    Case Study

    • Rhee, J., & Johnson, K. P. When is imitation not the highest form of flattery? In N. Rabolt (Ed). Concepts and Cases in Retail and Merchandise Management, Fairchild, New York: New York: Fairchild.

Presentations

    Oral Presentation

    • Rhee, J. (June, 2015). College students’ evaluative judgements on copied fashion products and purchase intention. . 2015 Global Fashion Management Conference, Florence, Italy.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

    Uncategorized

    • Rhee, J. (2013). “Sprezzatura”: The influence of Studied Nonchalance on Fashion. International Textile & Apparel Association (ITAA) Annual Meeting, New Orleans, LA.
    • Rhee, J., Johnson, K. K., & Ryoo, J. H. (2012). Exploring Relationships between Self-Brand Congruence and Brand Commitment. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., & Hau, G. (2012). Luxury and Necessity Assessments: Goods That We Cannot Do Without. International Textile & Apparel Association (ITAA) Annual Meeting, Honolulu, HI.
    • Rhee, J., Johnson, K. K., & Lee, J. Y. (November, 2011). The wardrobe diet: Teaching sustainable consumption practices through experience. International Textile & Apparel Association (ITAA) Annual Meeting, Philadelphia, PA.
    • Rhee, J., & Johnson, K. K. (October, 2010). Investigating factors that influence adolescents’ self and brand congruence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J., Yoo, J., & Hur, W. (October, 2010). The role of appearance-enhancing products in the establishment of self-worth among appearance-schematic adolescence. International Textile & Apparel Association (ITAA) Annual Meeting, Montreal, Canada.
    • Rhee, J. (2009). Impact of the order of multiple choice tests on students’ performance. International Textile & Apparel Association, Annual Meeting, Bellevue, WA.
    • Rhee, J., & Hahn, K. H. (November, 2008). Comparison of time of day effect on students’ performances between apparel and non-apparel courses. International Textile & Apparel Association, Annual Meeting, Chicago, IL.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. American Collegiate Retailing Association (ACRA), Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (May, 2008). Congruence between branded apparel and adolescent identity and its influence on brand commitment. Proceedings of the American Collegiate Retailing Association (ACRA) Annual meeting, Durango, CO.
    • Rhee, J., & Johnson, K. K. (November, 2007). Investigating relationships between branded apparel and identity with adolescents. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • Rhee, J., & Daly, M. K. (November, 2007). Project Holiday: An academic and Industry Collaboration. International Textile & Apparel Association, Annual Meeting, Los Angeles, CA.
    • j, K. K., & Rhee, J. (November, 2005). Consumer Traits and their Relationships to Merchandise Borrowing. International Textiles and Apparel Association, Annual Meeting, DC.
    • Rhee, J., & Johnson, K. K. (November, 2004). Multi-channel Shoppers: Retail Channel Usage among Rural Minnesota. International Textile & Apparel Association, Annual Meeting, Portland, OR.

Grants, Contracts, and Sponsored Research

    Grant

    • Rhee, J. Lenore Landry Professorship. $15900.
    • Rhee, J. Professional Development Grant. $1350.
    • Rhee, J. Laboratory Modernization Grant. $35400.
    • Rhee, J. Professional Development Grant. $4766.
    • Rhee, J. Professional Development Grant. $2443.
    • Rhee, J. Professional Development Grant. $1771.
    • Rhee, J. E- Portfolio Development. $800.
    • Rhee, J. Grant Writing Cohort Group. $1000.
    • Rhee, J. Block Grant Award for Dissertation Research. $500.
    • Rhee, J. Fashion Group International Award and Scholarship. $1250.

Reviewer / Editor

    Reviewer, Journal

    • Clothing and Textile Research Journal (2015)
    • Fashion and Women Symposium (2015)
    • Stout Scholar’s Day (2014 - 2015)
    • Journal of Fashion Marketing and Management (2011 - 2012)
    • Journal of Student Research (JSR) (2010 - 2011)

    Reviwer, Committee

    • ITAA Annual Conference Proceedings Committee, Consumer Behavior Track (2011)
    • ITAA Annual Conference Proceedings Committee, Consumer Behavior Track (2008 - 2009)

    Reviewer, Conference

    • ITAA Annual Conference Proceedings, Sustainability Track (2009 - 2010)
    • ITAA Annual Conference Proceedings, Retail Merchandising I Track (2008 - 2009)

Awards, Fellowships, Honors, and Scholarships

    Award

    • Nelva G. Runnalls Research Support Award, (2010)

Professional Memberships

  • American Collegiate Retailing Association (ACRA)
  • International Textiles and Apparel Association

Service

    Department / School

    • Committee Chair, Apparel Design and Development search committee (2013 - Present)
    • Supervisor, Apparel CAD Lab (2007 - Present)
    • Technical Judge, Silhouettes Fashion Show, Stout Apparel Society (2007 - Present)
    • Committee Chair, Apparel Design & Development Search Committee (2014)
    • Led curriculum revision process, Apparel Design and Development Program Revision (2011 - 2014)
    • Committee Member, Information Technology (ITC) Communication Search Committee (2013)
    • Committee Member, Information Technology Management (ITM) Search Committee (2012)
    • Committee Member, Cross-Media Graphics Search Committee (2010 - 2011)
    • Committee Member, Information Technology Management (ITM) program faculty Search Committee (2008 - 2009)
    • Committee Member, Information Technology Management (ITM) program faculty Search Committee (2008 - 2009)
    • Committee Member, Visions College Recruitment Committee (2007 - 2008)

    College

    • Teacher, Pre-College (2010 - 2013)
    • Facilitator, Science, Technology, Engineering, & Mathematics (STEM) Career Day (2009 - 2013)
    • Committee Member, STEM Scholarship interview committee (2008 - 2009)
    • Committee Member, College of Design, University of Minnesota International Committee (2006 - 2007)

    University

      UW Stout

      • Alternate Member, Curriculum and Instruction Committee (2012 - Present)
      • Representative, (2010 - Present)
      • Representative, Admissions and Credit Appeals Committee (2009 - Present)
      • Advisory Board Member, Creative Original Research Experiences (CORE) Advisory Board (2009 - Present)
      • Committee Member, Minority Faculty Staff network (2007 - Present)
      • Treasurer, Minority Faculty Staff network (2010 - 2011)
      • Representative, Search and Screen Committee Vice Chancellor for Equity, Diversity, and Inclusion, Member (2010 - 2011)

    Professional

    • Committee Chair, ITAA Annual Conference Proceedings Review Committee, Fashion Studies Track (2011 - Present)
    • Committee Chair, International Textiles and Apparel Association (ITAA) Graduate and Undergraduate Scholarship Committee (2011 - 2012)
    • Judge, ITAA Best Graduate and Undergraduate Research Paper (2010)

    Community

    • Volunteer, Print design competition for boys (2015)
    • Volunteer, Textile quality assurance project (2015)
    • Volunteer, Project Holiday (2006)
    • Access E-Commerce for rural Minnesota entrepreneurs (2004)