Gerald Kollross

GEM Lecturer

Office: 215 Schneider Social Science
Phone: 715/836-6019


Courses Taught

GEM 301 - Customer Marketing and Retention
GEM 401 - Project Management

Experience in the Golf Industry

Since my graduation from La Crosse, I have been involved in various business capacities across the country. I am currently president and owner of Top Golf Products L.L.C. in Eau Claire, selling golf event programs and products to corporate customers including Pepsi Cola and American Family Insurance.

25 years experience in the golf industry:

  • Caddy-6 years
  • Pro Shop-4 years
  • Country Club Experience- 2 years
  • Director of Marketing Golf USA- 3 years
  • Owner of Top Golf Products- 10 years
  • UW-Stout instructor- 2 years

I hope my diverse real world experience in the golf business make classes I teach interesting, entertaining and relevant.  I am still working my teaching techniques especially for 8AM classes, but I feel most students are engaged with the material I present and discuss.  My ultimate goal as a GEM instructor is to have my students come back to me after leaving UW-Stout and tell me they remember something I said in class which stuck with them and helped them succeed in their careers.

Instructor’s Biographical Note:

Jerry Kollross has been the President/Owner of Top Golf Products for the past 10 years. Currently Mr. Kollross holds adjunct instructor positions in the College of Business at UW-Stout and UW-Eau Claire.  He completed his Bachelor of Science degree in Marketing from UW-La Crosse in 1984.  He also attended UW-Eau Claire where he earned a Masters in Business Administration.  In December of 2006 he was awarded the “Outstanding Graduate Student Award” from the UW-Eau Claire Alumni Association.  Before starting his own business, Mr. Kollross was the national sales manager for Innomark Communications (Fairfield, OH). Previous to that position he served as Director of Marketing for Golf USA (Oklahoma City, OK).  Other companies he has worked for in a sales capacity include: Display Graphics (Dayton, OH), American Printing Company (Madison, WI) and The Bradenton Herald Newspaper (Bradenton, FL).  He currently resides in Eau Claire, WI with his wife and three daughters.