Up pops Starbucks’ famous green logo. “I don’t like anything about it,” she said. “I hate this green color.”
The redesign features two pastel stars overlapped on a purple circle with coffee spelled wrong.
She also created a circle for H&R Block’s logo, and Apple’s iconic brand became an orange square with the word apple in an unusual font.
She urged McDonald’s to get rid of the knees in the golden arch logo and instead to emphasize the O like as in onion rings and spell it McDoalds.
“When you spell it wrong, it makes you laugh more than once,” Zugay said in an interview.
Heagle is overjoyed for Zugay’s success and her ability to grab the attention of the companies.
“The fact that they're flipping their social-account logos over to her improved versions just shows how much influence a lone social media user can have,” Heagle added. “And if we can get a giant corporation to change their logo to something whimsical with the power of a video, what else can we make them change for the better?”
Jesse Woodward, a UW-Stout lecturer of animation and digital media design, said Zugay’s series is creatively humorous. “Emily created a series with a unique online persona that shows the importance of good design but in an ironic, funny way,” he said. “In my class, Emily was creative, hard-working and wasn’t afraid to go above and beyond.”
Zugay is working to monetize the Tik Tok videos and plans to release a couple of more featuring other logo redesigns.
Zugay has a pet portrait business, in which she draws people’s pets, that has grown because of her Tik Tok fame. She plans to continue with that business as well.
“I just want to entertain people and have fun with what I am doing,” she said. “Trends come and go. I’d love to be here for the long haul and work on my career. I hope it opens up opportunities for me.”