B.S. Degree in Cross-Media Graphics Management

Examples of graphic communication are everywhere you look. But professionals in publishing, marketing and packaging are evolving beyond single channel strategies. They are finding great success in integrating multiple channels—print, web, e-mail, mobile technology and social media—in a cross-media approach to connect with customers in entirely new ways. This is fueling tremendous growth in the graphics field, and there is great need for college graduates with an understanding of cross-media graphics and the entire graphics process—from design to delivery.  Are you up to the challenge?

UW-Stout's Cross-Media Graphics Management (CMGM) program is the premier graphics program in the Midwest, preparing you for an exciting career in graphics, printing, marketing, imaging or an associated industry. As a CMGM major, you'll learn to be a leader, motivator and communicator who can deal with marketing campaigns, the design process, graphics workflows, business issues and production efficiency.

Cross-Media Graphics is the fast-growing segment of the graphic communications field that uses multiple media channels for marketing and promotion. Cross-media campaigns typically include printed direct mail, e-mail blasts, web micro-sites, or social media integration and may utilize mobile technology to access related online content. Cross-Media Graphics is often data-driven to produce personalized content for each recipient, making it more relevant and effective. It encompasses all phases of the graphics process—from design, through production and delivery of products and services. Students make great use of technology—equipment, computers, software and systems—to create a wide variety of projects. The blend of software, graphics technology, business and project management produces graduates that are in high demand. The great variety of opportunities in Cross-Media Graphics is attractive to many different students. Those interested in art and design, graphics software, business, marketing, technology, graphic arts and communication are all encouraged to explore this program.

Preparing for UW-Stout

Since the Cross-Media Graphics Management program requires you to complete one semester of college mathematics, prepare by completing the appropriate math courses in high school. We also recommend courses in writing, science, business and technology education — particularly graphic communications.

Starting Out

In addition to general education studies, you'll begin taking graphics courses from your very first semester. Courses taken in the first year might include English, speech, math, science, humanities and introductory courses in cross-media graphics and graphics software tools.

As You Progress

As you move forward through the program and satisfy the general education requirements, more emphasis is placed upon the professional management and the graphics technology courses.

Professional management courses provide a solid background in business and management. The following courses prepare you to manage projects and processes, make decisions and lead others:

  • Accounting
  • Marketing
  • Advertising
  • Production Management
  • Manufacturing Economics
  • Organizational Leadership
  • Customer Service

Technology courses cover the entire process of graphic communications, from design to delivery. Hands-on laboratory experiences help you develop skills in the creation and reproduction of graphic products and services. Classes cover:

  • Digital Image Editing
  • Layout and Design
  • Color Management
  • Proofing and Plating
  • Printing Processes
  • Bindery and Finishing
  • Web Development
  • E-mail Blasting
  • Data Driven Personalization
  • Multi-Channel Marketing
  • Augmented Reality

You'll also learn how these processes are managed and coordinated by studying:

  • Campaign Development
  • Job Planning
  • Quality Control
  • Cost Estimating
  • Project Management
  • Plant Management

Senior-level classes provide opportunities for you to apply both professional and technical skills in extensive applied projects. The Cross-Media Practicum class designs and produces work for campus and community customers, giving you the chance to work on real projects. The Publication Production class designs and coordinates the production of a magazine each semester and distributes both print and digital versions to subscribers.

An elective component of the program provides you with the choice of emphasis areas to develop additional expertise. Emphasis areas include:

  • Business Administration
  • Computer Science
  • Journalism
  • Layout and Design
  • Packaging
  • Photography and Video
  • Project Management
  • Production Management
  • Quality Management
  • Sales and Marketing
  • Supply Chain Management
  • Sustainable Design and Development
  • Web Technology

You can also arrange a custom emphasis area to combine courses from more than one area, or expand the emphasis into an official minor area of study.

All students complete a cooperative education learning experience before graduation. This work experience in the field provides you with a chance to work side by side with seasoned professionals and apply what you have learned in the classroom.

Entry Positions

Students enrolled in the Cross-Media Graphics Management program are prepared for a wide variety of job opportunities. Common job titles include:

  • Imaging Specialist
  • Account Executive
  • Application Specialist
  • Customer Service Representative
  • Graphic Artist
  • Research and Development Analyst
  • Project Manager
  • Sales Representative
  • Print Buyer
  • Estimator
  • Scheduler
  • Project Planner
  • Quality Control Specialist
  • Marketing Specialist
  • Graphics Coordinator
  • Management Trainee
  • Production Department Supervisor

Graduates find positions across the entire breadth of the graphics field and are hired by publishers, marketing firms, printing companies, retailers, vendors and suppliers. Entry-level positions depend upon job experience, job demands, geographical locations, company size and the economy.

The employment rate for graduates of the Cross-Media Graphics Management program has exceeded 97 percent during the past 21 years. In 2012–13, the average starting salary was $37,000.

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UW-Stout's Cross-Media Graphics Management program is accredited by the Accrediting Council for Collegiate Graphic Communications. Learn more here.