Program Information

Urs Haltinner, MBE Program Director


Are you creative? Do you like to direct and plan activities for others? Are you interested in enhancing your knowledge and skills to better express your passion for marketing and business?

UW-Stout’s Marketing and Business Education (MBE) program combines general education studies with marketing and business technical courses and professional education courses for a program of studies that provides graduates with employment opportunities in both education and business settings. As a MBE program graduate you will be prepared to teach within middle and high school classrooms. Optional career pathways include teaching at the post-secondary level or advanced positions such as school administrators and pupil services. MBE graduates are also prepared to enter careers within business and industry.

Preparing for UW-Stout

High school students planning to attend UW-Stout’s MBE program should prepare by taking traditional college preparatory classes. In addition high school students should explore their interests by taking courses such as, principles of marketing, desktop publishing, accounting, sports and entertainment marketing, personal finance, sales and advertising promotion, intro to business, international marketing, and entrepreneurship. Previous work experience within business and marketing is beneficial. Students may also benefit from co-op and internship experiences. Participation in school organizations such as DECA, BPA, FBLA, and others is beneficial.

Starting Out

During your first semesters at UW-Stout, you enroll in general education courses and a sampling of business and education courses. As you progress, business and marketing courses prepare you to be the technical expert. You will also take courses that evolve your communication skills, refine your leadership capacity, and develop your creative, innovative and inventive approaches to solving emerging business and marketing opportunities.

Professional Education Courses Include:

  • Introduction to Marketing and Business Education
  • Psychology of Education
  • Multiculturalism
  • Marketing and Business Education Methods
  • Technical Courses Include:
  • Principles of Marketing
  • Financial Accounting
  • Professional Selling and Market Development
  • Contemporary Software Applications
  • International Business or Marketing
  • Business Management
  • Advertising


Beyond the Classroom

MBE students at UW-Stout benefit through their participation in extracurricular activities. Students are encouraged to become a member of the Marketing and Business Education Association (MBEA) as freshmen and continue their involvement until graduation. MBEA members annually plan and host the DECA District 1 Conference, attend regional and state FBLA and DECA leadership conferences, as well many social activities. MBEA members have access to networking opportunities and professional development conferences that will give them a competitive advantage in the marketplace.

Prior to obtaining licensure students must amass 4,000 hours of industry related work experience. Most students obtain the required work hours while working before and throughout their college career. The hours required for licensure are not required for graduation.

Rewarding Careers

MBE graduates, who have become teachers, teach middle and high school classes including principles of marketing, personal finance, sales and advertising promotion, and accounting. Advanced career opportunities include athletic directors, director of instruction, principals and vice-principals, district administrators, and school counselors. Program graduates working in industry have worked in financial services, medical sales, convention planning, sales, as business owners, and purchasing agents. Program graduates from 2013–2014 reported an average beginning salary of $36,000.