Program Overview

Are you creative, entrepreneurial and intrigued by all things marketing and business?

"Passionate and inventive individuals effectively compete in a world that communicates at the speed of light and moves ideas, products, services and people fluidly across borders and cultures. Allow yourself to compete in this world by exploring the possibilities of a degree in Marketing and Business Education at UW-Stout."

Urs Haltinner, MBE Program Faculty


As a University of Wisconsin-Stout Marketing and Business Education (MBE)  student you learn from professors that have real world industry experience. You acquire ideas, knowledge, and skills through real world classroom situations and apply them in real world education and business settings.  

UW-Stout MBE students are part of a program that:

  • Immerses you in business and marketing coursework through the UW-Stout College of Management.

  • Engages you in experiential learning through its laptop initiative and its learning centered in-field experiences.

  • Exposes you to passionate and experienced faculty and advisors that are connected with the marketing and business education community across the state and nation.

  • Provides you with the career flexibility you need in an ever-changing world.

  • Prepares you to choose a career in teaching marketing and business and/or enter a wide range of business, marketing and management positions.

  • Supports you with caring program faculty and individualized advisement so you can efficiently achieve your academic goals.

  • Develops your leadership and management competence through a built in business administration minor.

  • Expands your network through its professional student organization known as the Marketing and Business Association (WMEA, WBEA, DECA and FBLA affiliated).





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"Studying abroad was one of the best experiences of my undergraduate. I was able to get a great understanding on other cultures and I have memories that will last a lifetime. I was also able to complete 12 additional credits during the summer while abroad. The best class was when I was taking International Business while in London! I would whole heartily recommend studying abroad to anyone but especially MBE students because I have a better level of content knowledge than I would have without this experience."

Kelly Hoyland
Virtual School Liaison and Business/Marketing Educator, Menomonie High School