Eric Brey

Associate Professor & Graduate Program Director
School of Hospitality Leadership

Office: 438 Heritage Hall
Phone: 715/232-2567


Ph.D., Purdue University

M.S., University of Wisconsin-Stout

B.S., University of Wisconsin-Stout


Interests & Expertise

  • Customer strategy
  • Digital analytics & intelligence
  • Business innovation
  • Social technology integration
  • Context marketing
  • Competitive intelligence


From teaching marketing strategy and business innovation to keynotes on competitive intelligence and social technology integration, Professor Brey uses edutainment to communicate his thought-provoking insights to students and professionals alike. From the jungles of Central America to the urban centers of Asia and even the comfort of the virtual classroom (with not nearly enough stops in the Caribbean), Dr. Brey’s quest to educate the world about consumers’ actions and how to capitalize upon them has merely begun.

As a scholar and speaker, Professor Brey has conducted hundreds of presentations on consumer-centric and technology specific topics while publishing numerous scientific papers and practitioner reports.  As an industry advisor and keynote speaker, he’s had the privilege of working with entrepreneurs and technology start-ups, boutique market research firms, Fortune-500 companies, regional healthcare centers, domestic and international government organizations, popular television figures, and numerous industry associations and international organizations.

For his work, Eric has received multiple research excellence awards from the scientific community and recognized for innovation as one of the most extraordinary minds in hospitality marketing by HSMAI. Social Media Marketing Magazine lists him as one of the top 100 marketing faculty and he served as an AT&T Fellow for distinctive use of technology in teaching while being recognized as a Top Web-Savvy Professor. Recognized for understanding consumers’ wants and needs, he is regularly quoted in media outlets including Forbes, Business Week, China Post, USA Today, New York Post, Washington Post, and CBS.

Professor Brey received his Ph.D. from Purdue University and is an active member of various organizations including the Association for Consumer Research and the Digital Analytics Association. He currently lives in Wisconsin with his wife Anna and daughter Ava while serving as an Associate Professor of Marketing Strategy at the University of Wisconsin-Stout. If you would like to learn more or see what Professor Brey is up to, he can be found engaging the digital universe as @ProfessorBrey.

A Few Thoughts

Inspiring others to think strategically about consumers and business.  UW-Stout Professor, futurist to the point of insanity, scholar, speaker and Dad. 


Top 100 Web-Savvy Professors - 2012