Dr. Eric Brey, Ph.D.

Associate Professor, University of Wisconsin - Stout
Founder, Social Media Working Group, University of Memphis
Associate Professor
School of Hospitality Leadership
College of Management

Office: 438 Heritage Hall
Phone: 715-232-2567
Email: breyer@uwstout.edu

Brief Biography

As a leading consumer-centric strategist recognized for turning an understanding of consumers’ wants and needs into actionable marketing strategies, Professor Brey has conducted hundreds of presentations on consumer-centric and digital marketing topics. As an industry advisor and speaker, he’s had the privilege of working with global and Fortune-500 companies, regional healthcare providers, domestic and international government organizations, boutique market research firms, popular television figures, and numerous travel industry associations and international service organizations. For his innovative work, Eric has received multiple research excellence awards from the scientific community and served as an AT&T Fellow while being recognized as an extraordinary marketing mind by HSMAI. He currently serves as an invited member of the Academic Liaison Committee of the Chief Marketing Officer Council and Social Media Marketing Magazine lists him as a top marketing faculty. Recognized for his expertise, he is regularly quoted in media outlets including Forbes, Business Week, USA Today, China Post, Washington Post, and CBS. Professor Brey received his Ph.D. from Purdue University and is an active member of various organizations including the Association for Consumer Research and the International Society of Service Innovation Professionals. He currently lives in Wisconsin with his wife Anna and daughter Ava while serving as an Associate Professor at the University of Wisconsin-Stout. If you would like to learn more or see the kind of shenanigans Professor Brey is up to, he can be found engaging the digital universe as @ProfessorBrey.

Research Interests: -Effective implementation of social media marketing capabilities -Technological determinism’s effects on marketing effectiveness -Decentralized management of organizational marketing practices -Social media’s effectiveness in building customer relationships -Effective use of marketing analytics in strategy development -Leveraging user generated content in market research

Education

    • Ph D Tourism Marketing
    • Purdue University
    • 2006

Courses Taught

  • HT-344 Hosp & Tsm Marketing & Sales
  • HT-391 Social Media Marketing Mgmt