Eric T. Brey, Ph.D.

Associate Professor & Graduate Program Director
School of Hospitality Leadership

Office: 438 Heritage Hall
Phone: 715/232-2567


Ph.D., Purdue University (2006)
     Concentration:  Services Marketing Management


Interests & Expertise

  • Customer Strategy
  • Marketing Analytics & Customer Intelligence
  • Marketing Innovation
  • Social Media Marketing Practices
  • Chaos Theory in Business


As a leading consumer strategist recognized for turning an understanding of consumers' wants and needs into actionable marketing strategies, Professor Brey has conducted hundreds of presentations on consumer-centric topics.  As an industry advisor and speaker, he's had the privilege of working with Fortune-500 lodging companies, regional healthcare providers, domestic and international government organizations, boutique market research firms, popular television figures, and numerous travel industry associations and international service organizations.  As a scholar, Dr. Brey has published numerous scientific papers in top, international journals such as Cornell Hospitality Quarterly, Annals of Tourism Research, Tourism Management, and International Journal of Hospitality Management amongst others.

For his innovative work, Eric has received multiple research excellence awards from the scientific community and served as an AT&T Fellow of Teaching Technologies while being recognized as an extraordinary marketing mind by HSMAI.  He currently serves as an invited member of the Academic Liaison Committee of the Chief Marketing Officer Council and Social Media Marketing Magazine lists him as a top marketing faculty. Recognized for his expertise, he is regularly quoted in media outlets including Forbes, Business Week, USA Today, China Post, Washington Post, and CBS.

Professor Brey received his Ph.D. from Purdue University and is an active member of various organizations including the Association for Consumer Research.  He currently lives in Wisconsin with his wife Anna and daughter Ava while serving as an Associate Professor and Graduate Program Director at the University of Wisconsin-Stout. If you would like to learn more or see the kind of shenanigans Professor Brey is up to, he can be found engaging the digital universe as @ProfessorBrey.

In Summary

Graduate Program Director & Professor. Delivering a higher level of insight. Thinking marketing and innovation whenever possible.