UW-Stout News Story

Alumna Shelly Ibach promoted to CEO of Select Comfort

June 20, 2012

University of Wisconsin-Stout alumna Shelly Ibach recently was named chief executive officer of Select Comfort.

Ibach graduated in 1981 from UW-Stout in fashion merchandising. The program has since become part of the retail merchandising and management major, part of UW-Stout's College of Management.

She joined Select Comfort in 2007. Prior to being named CEO, she was named chief operating officer one year ago and before then was executive vice president of sales and merchandising.

Select Comfort manufactures, sells and services the Sleep Number brand of beds, which allow users to adjust the firmness and support of each side at the touch of a button. The company also offers Sleep Number pillows, sheets and other bedding products.

“I’m excited to assume leadership of the company during such an important time in our evolution,” Ibach said. “Sleep Number’s differentiated products, ownership of all consumer touch points and mission-driven team means we are in the unique position to offer an unparalleled brand experience for customers. By fully leveraging these attributes, we can transform a large, undifferentiated industry and become an iconic brand.”

Select Comfort, based in Minneapolis, has 380 Sleep Number stores nationwide, including one in Eau Claire in Oakwood Mall. It has stores in 10 cities in Wisconsin and 13 cities in Minnesota, according to its website, www.sleepnumber.com.

Ibach, originally from Albert Lea, Minn., succeeds Bill McLaughlin, who retired.

“Shelly’s deep experience in retail, brand and product combined with her talent for developing high-performing, customer-centric teams make her the right leader to build on the strong foundation established by Bill,” said Jean-Michel Valette, chairman of the Select Comfort Board of Directors, in a June 1 company news release.

Prior to joining Select Comfort, Ibach held leadership positions within the Department Store Division of Target and served as senior vice president and general merchandise manager for Macy’s and Marshall Field’s home divisions.

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