UW-Stout News Story

Three marketing education alumni receive teaching awards

May 30, 2012

University of Wisconsin-Stout marketing education alumni are making state and national news.

Blake Bodenburg, who graduated in 1998, was named Minnesota Marketing Teacher of the Year at the Minnesota DECA Career Development Conference in April.

Bodenburg, of Elk Mound, teaches and is the DECA adviser at Coon Rapids High School. He has worked in the Anoka-Hennepin School District for 13 years.

Bodenburg loves everything about teaching. “I wake up every morning thinking about what is going to happen that day,” he said. “I love to see students set goals and achieve more than they think they can. I love to see students gain confidence that they’ll have the rest of their lives.”

DECA is a student organization that prepares emerging leaders and entrepreneurs in marketing, finance, hospitality and management.

Bodenburg was nominated by Julia Wittrock, president of the Coon Rapids High School DECA chapter.

“He is deserving of this award because of his marketing skills, genuine interest in students and dedication to our chapter,” she said.

Alumni receive national Leavy Award

UW-Stout alumni Heather Breske and Scott Shriver recently received the Leavy Award for Excellence in Private Enterprise Education at a ceremony held in Philadelphia.

The award, established in 1977 by Thomas and Dorothy Leavy, honors all levels of education that inspire students to gain a better understanding of the free enterprise system.

The award was granted to 12 programs across the U.S. out of more than 80 applicants.

Breske, who graduated in 1996, and Shriver, a 1985 graduate, teach marketing and entrepreneurship classes at Holmen High School. Each year their students open a business as a capstone project in their entrepreneurship class. The 2011 project was called Entrepreneurship, Creating a Future.

The instructors also hold an Entrepreneurship Week and send DECA students to local elementary schools and middle school business classes to present on free enterprise and financial literacy.

As college students Shriver and Breske participated in cooperative programs between the university marketing program and Menomonie High School. A store was opened with UW-Stout students taking on management and mentor roles and high school students working as sales associates. At Holmen they are successfully replicating this program.

The Leavys, not UW-Stout alumni, were entrepreneurs who started an insurance business to address a need they saw for farmers and their farm equipment.

For more information about the marketing education program refer to www.uwstout.edu/programs/bsmbe.


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