Using Official Colors

A primary identifier has been created to serve as a unifying visual device to tie all UW-Stout print communications together. This identifier consists of the following elements:

  • A one-color logo presented in a shield
  • An adjacent rectangle positioned to the right of or below the shield
  • Unit or department information



On the primary identifier, the shield may be: 

  • PMS 280
  • White
  • 50% Black
  • Black

For each shield color, a complementary selection of colors is available for the rectangle. As a result, units are able to create a consistent look for themselves within the standard look for the university, if they so desire.

Official Primary Colors - PMS

(See hexadecimal equivalents)

Primary colors blue, white, black

copper, gray

Official Secondary Colors - PMS

(See hexadecimal equivalents)

Secondary colors red, orange, yellow

Secondary colors brown, tan, beige, olive, green

Secondary colors dark olive, teal, light blue, blue gray, turquoise

Secondary colors blues