Kevin P McDonald

Owner, Internet based company
Instructor, University of Wisconsin-Stout
Business Department
College of Management

Office: 266 Jarvis Hall-Technology Wing
Phone: 715-232-1152
Email: mcdonaldk@uwstout.edu

Brief Biography

For the past 24 years I have been a dedicated and contributing member of the Business Department, the College of Management, and the University Community. My dedication and contributions were attested to when I was granted tenure in 1998, and was promoted to full professor in 2005.

Teaching Interests: My major focus at UW-Stout has been to develop and deliver marketing curriculum in a manner that engages the students in a learning experience that makes a positive difference in their personal and professional lives; my teaching awards and recognition's are testimonials to the success that I have achieved. Additionally, I have consistently attained student evaluation grades that are among the highest in the Business department. My most recent teaching objective revolves around integrating laptop technology into my classroom environment.

Class Schedule

Spring 2015

Course Days Time Location
BUMKG-350 Online
BUMKG-350 Online
SMGT-330 Online
BUMKG-330 MW 14:30 - 15:55 MICH290
BUMKG-330 Online
BUMKG-330 Online

Education

    • BS Hospitality & Tourism
      University of Wisconsin-Stout
      Menomonie, WI,
    • MS Vocational Education
      University of Wisconsin-Stout
      Menomonie, WI,
    • Ed D Vocational Education
      University of Minnesota
      Minneapolis, MN, 2003

Licensures and Certifications

  • Kellogg Executive Scholar: Kellogg School of Management, Northwestern University

Courses Taught

  • BUMKG-330 Principles of Marketing
  • BUMKG-350 E-Business Strategy & Practice
  • BUMKG-391 Social Media Marketing Mgmt
  • BUMKG-436 Marketing Management
  • BUMKG-799 Independent Study
  • CTE-735 Prblms in Career/Technical Ed
  • SMGT-330 Mktg for a Sustainable World
  • TRHRD-735 Field Problem in Training

Work Experience

    Industry

      • Internet based company
        Owner
        1998 - Present
      • National Marketing & Sales Company
        Owner
        1985 - 1992

    Academic - Post-Secondary

      • University of Wisconsin-Stout, Department of Business, College of Management
        Instructor
        1989 - Present
      • University of Minnesota
        Visiting Professor
        June 2009 - August 2009
      • University of Minnesota
        Visiting Professor
        June 2007 - August 2007
      • University of Minnesota
        Visiting Professor
        June 2006 - August 2006
      • University of Minnesota
        Visiting Professor
        June 2005 - August 2005
      • University of Minnesota
        Visiting Professor
        June 2004 - August 2004

Intellectual Contributions

    Video, Audio and Page Book

    • McDonald, K. Art of Increasing the Average Purchase in the Hospitality Industry (Video, Audio and Page Book). .

    Journal Article

    • McDonald, K. (2010). Is it time to Fire your unprofitable customers. Chippewa Valley Business Report.
    • McDonald, K. (2010). Caution: Social Media can be dangerous to your brand’s health. Chippewa Valley Business Report.
    • McDonald, K. (2009). Inspiring Innovation begins with Consumer Insights. Chippewa Valley Business Report.

    Software

    • McDonald, K. (1996). Current Awareness Technologies (CAT) system. .

Presentations

    Workshop

    • McDonald, K. (September, 2013). Marketing in an age of digital and social media. Manufacturing Advantage,

    Paper

    • McDonald, K. (September, 2012). A comparative study of U.S. and Chinese marketing communication models as they relate to the social media. All University Sabbatical Results Presentation,
    • McDonald, K. (July, 2012). Sabbatical research. Polytechnic Summit Presentation, Marietta, GA.
    • McDonald, K. (2010). A Case Study in Using Whole-to-Part Internet Based Apperception Models. Midwest Business Association International annual conference, Chicago, IL.
    • McDonald, K. (2010). A Case Study in Using an Internet Based Field Experience Model. UW System President’s Summit on Excellence in Teaching and Learning, Madison, WI.
    • McDonald, K. (2009). Field Experience Modeling. Marketing Management Association annual conference, St. Louis, MO.

    Oral Presentation

    • McDonald, K. (2009). Integrated Marketing. College of Management Brown-bag luncheon for faculty,
    • McDonald, K. (2002). Weekend start-up event. Dunwoody Students,
    • McDonald, K. (2001). Marketing CTEM Programs. CTEM Program Directors Meeting,
    • McDonald, K. (2001). The Importance of Integrating Big Picture Concepts Using Internet Technologies. Faculty Seminar, Menomonie, WI.
    • McDonald, K. (2000). Employee Productivity. International Swedish Students,
    • McDonald, K. (1999). How to Deliver an Effective Lecture. College Teaching Seminars,

    Guest Lecture

    • McDonald, K. (2008). Marketing. Honors Students,

Applied Research

    Consulting

    • Sun Control (Minneapolis, MN)
      (On-going)
    • Ecommerce business (Minneapolis, Minnesota)
      (2010 - Present)
    • Exogal
      (2013)
    • Finger-Guide
      (2012 - 2013)
    • American Society for Laser Medicine & Surgery, Inc.
      (2010)
    • Legacy Chocolate
      (September 2006 - May 2007)
    • Dunn County Human Services
      (2003 - 2004)
    • Santi Corporation
      (January 2004 - August 2004)
    • Stout Solutions
      (January 2003 - May 2003)
    • Dunn County Human Services
      (January 2002 - December 2002)
    • Industrial Management Program (UW-Stout)
      (2002)
    • CTEM program directors
      (2001 - 2002)
    • Management Technology Graduate Program
      (2000 - 2002)
    • Management Technology Graduate Program (UW-Stout)
      (January 2000 - December 2002)
    • Dunn County Human Services
      (September 2001 - May 2002)
    • CTEM program directors (UW-Stout)
      (January 2001 - May 2002)
    • Northwest Manufacturing Outreach Center (Wisconsin)
      (September 2001 - December 2001)
    • CTEM’s Strategic Planning Process
      (2001)
    • Northwest Manufacturing Outreach Center (Neilsville, Wisconsin)
      (January 2001 - May 2001)
    • Cedar Corporation Engineers
      (September 2000 - December 2000)
    • Northwest Manufacturing Outreach Center (Eau Claire, Wisconsin)
      (September 2000 - December 2000)
    • United States Justice Department Research Project
      (January 1999 - December 2000)

    Directed Student Industry Project

    • Entertainment Plus (Minneapolis, MN)
      Forged a brand identity program (September 2010 - December 2010)
    • Superior Service Center (Minneapolis, MN)
      Forged a brand identity program (September 2009 - December 2009)
    • Coyote's Motorcycle Den
      Forged a brand identity program (January 2008 - May 2008)
    • Legacy Chocolate (Menomonie, WI)
      Development of a strategic marketing plan (January 2008 - May 2008)

Grants, Contracts, and Sponsored Research

    Grant

    • McDonald, K. (2008) UW-System Course Development. $4500 (Funded).
    • McDonald, K. Faculty Research Initiative Program Grant. $5922 (Funded).
    • McDonald, K. Fundamentals of Business. $2500 (Funded).

Media Contributions

    Newsletter

    • The Morsel newsletter (July 2009)

      Cited by a local food cooperative for my sustainability efforts both in the classroom and in my home-life.

    Interview

    • Chippewa Valley Business Report editor (April 2009)

      Interviewed about the Cabot Executive Innovation topic.

Reviewer / Editor

    Reviewer, Online Program

    • McGraw-Hill's "Connect Marketing" (2009)

Awards, Fellowships, Honors, and Scholarships

    Award

    • Sabbatical, UW-Stout (2011)
    • Outstanding Instructor, Honors Program "Bestow the Stole" Ceremony (May 2011)
    • Outstanding Instructor Award, ASPIRE Organization (May 2010)
    • Top 15% of Outstanding CTEM Teachers, UW-Stout (2006)
    • Outstanding Professor Award, UW-Stout Greek Organizations (2005)
    • Teaching Scholar , UW-System Wisconsin (September 2005)
    • Top 15% of outstanding CTEM teachers, UW-Stout (2004)
    • Outstanding Teacher Award, UW-Stout (2001)
    • Most Influencial Educator, UW-Stout (1997)
    • Successful Classroom and Industry Projects, UW-Stout (1997)
    • Best Professor, Stoutonia (1996)
    • Outstanding Teacher of the Year, UW-Stout (1996)
    • Best Professor, Stoutonia (1995)
    • Outstanding Teaching Ability, UW-Stout (1995)
    • Successful Classroom and Industry Projects, UW-Stout (1995)

    Honor

    • Kellogg Executive Scholar, Kellogg School of Management (2008)

Professional Memberships

  • American Marketing Association

Service

    Department / School

    • Host, Cabot Executive (2010)
    • Developer, Masters in Management Degree (September 2007 - May 2008)
    • Developer, Development of Marketing & Sales Certificate (September 2002 - May 2003)
    • Developer, New Course Proposal (2001)
    • Developer, Understanding Business On-line Devlopment (2001)
    • Developer, Understanding Business Course Revision (2000)

    College

    • Committee Member, BS in Special Education Advisory Committee (2008 - Present)
    • Committee Chair, Executive Education Committee (2008 - Present)
    • Committee Member, BS in Industrial Education Advisory COmmittee (2006 - Present)
    • Committee Chair, College Strategic Planning (2013)
    • Attendee, Meeting, All College Promotion Committee (2012)
    • Committee Member, BS in Service Management Advisory Committee (2008 - 2011)
    • Committee Member, BS in Marketing Education Advisory Committee (2005 - 2009)
    • Developer, Executive Education Program (January 2008 - May 2009)
    • Committee Member, Grievance Committee (2001 - 2007)
    • Representative, Faculty Senate (September 2004 - May 2007)
    • Developer, Industrial Management Program (June 2006 - December 2006)
    • Committee Member, MS in Management of Technology (2004 - 2006)
    • Panel member, College Teaching Seminar Panel (2004)
    • Committee Member, Applied Arts classroom renovation committee (2000 - 2004)
    • Committee Member, PI-34 Business Department Implementation Team (September 2003 - May 2004)
    • Developer, Stout Solutions (2001 - 2003)
    • Presenter, CTEM’s program directors meeting (2001)
    • Developer, H & T Program (2001)
    • Committee Member, CTEM Visioning Task Force Committee (1999 - 2000)
    • Committee Member, Development Committee for the Applied Liberal Arts program (June 1999 - December 1999)
    • Committee Member, Pouring Rights Evaluation Committee (1999)

    University

      UW Stout

      • Plan A (Thesis) Chair, Marketing Research for an Athletic Performance Tester (May 2003 - Present)
      • Member, Graduate Faculty (September 1999 - Present)
      • University Senate Service, Faculty Senate (2013)
      • Plan A (Thesis) Chair, Social Media in B2B Marketing (April 2013)
      • Independent Study Advisor, Social Media Marketing and Management (April 2013)
      • Honors Contract Advisor, Increasing the Average Purchase Price in a Pizza Parlor (October 2012)
      • Plan A (Thesis) Chair, Social Networking and Health Institution Public Relations (October 2012)
      • Plan A (Thesis) Chair, Training and development technology use and application for business and industry (April 2012)
      • Committee Member, Termination Committee (2010 - 2011)
      • Committee Member, All University Full Professor Promotion Committee (2010)
      • Undergraduate Honors Thesis Advisor, Social Media Strategies of American Companies (2010)
      • Developer, New Course Proposal (2009)
      • Plan A (Thesis) Chair, The issues of maintaining consistent quality in resort condominiums in Colorado (May 2009)
      • University Senate Service, Faculty Senate (September 2008 - December 2008)
      • Undergraduate Honors Thesis Advisor, Branding in the Real-estate Industry (January 2008 - December 2008)
      • Plan A (Thesis) Chair, Advanced Marketing Education Curriculum in Secondary Schools in Wisconsin (May 2008)
      • Cabot Executive in Residence (2007)
      • Committee Member, Personnel Policies Committee (PPC) (2004 - 2007)
      • Committee Chair, Sabbatical Committee (2004 - 2007)
      • Plan A (Thesis) Chair, Internal and external brand alignment (May 2007)
      • Committee Member, Chancellor’s Ball Committee (2003 - 2004)
      • Committee Member, United Way Committee (September 2002 - May 2003)
      • Plan A (Thesis) Chair, The Development of Situational Simulation Game Programming (September 2000 - December 2001)
      • Committee Member, Baldrige Award on-site interview committee (2000 - 2001)
      • Plan A (Thesis) Chair, Factors that contribute to Job Tenure of Upper Management in the Private Clubs of Illinois, Minnesota, and Wisconsin (September 1999 - May 2000)

    Professional

    • Co-Advisor, American Marketing Association (2010)

    Community

    • Religious Education Teacher, (1999 - 2003)