Kevin P McDonald

Owner, Internet based company
Instructor, University of Wisconsin-Stout
Business Department
College of Management

Office: 266 Jarvis Hall-Technology Wing
Phone: 715-232-1152
Email: mcdonaldk@uwstout.edu

Brief Biography

For the past 24 years I have been a dedicated and contributing member of the Business Department, the College of Management, and the University Community. My dedication and contributions were attested to when I was granted tenure in 1998, and was promoted to full professor in 2005.

Teaching Interests: My major focus at UW-Stout has been to develop and deliver marketing curriculum in a manner that engages the students in a learning experience that makes a positive difference in their personal and professional lives; my teaching awards and recognition's are testimonials to the success that I have achieved. Additionally, I have consistently attained student evaluation grades that are among the highest in the Business department. My most recent teaching objective revolves around integrating laptop technology into my classroom environment.

Education

    • BS Hospitality & Tourism
      University of Wisconsin-Stout
      Menomonie, WI,
    • MS Vocational Education
      University of Wisconsin-Stout
      Menomonie, WI,
    • Ed D Vocational Education
      University of Minnesota
      Minneapolis, MN, 2003

Licensures and Certifications

  • Kellogg Executive Scholar: Kellogg School of Management, Northwestern University

Work Experience

    Industry

      • Internet based company
        Owner
        1998 -
      • National Marketing & Sales Company
        Owner
        1985 - 1992

    Academic - Post-Secondary

      • University of Wisconsin-Stout, Department of Business, College of Management
        Instructor
        1989 -
      • University of Minnesota
        Visiting Professor
        June 2009 - August 2009
      • University of Minnesota
        Visiting Professor
        June 2007 - August 2007
      • University of Minnesota
        Visiting Professor
        June 2006 - August 2006
      • University of Minnesota
        Visiting Professor
        June 2005 - August 2005
      • University of Minnesota
        Visiting Professor
        June 2004 - August 2004

Intellectual Contributions

    Video, Audio and Page Book

    • McDonald, K. Art of Increasing the Average Purchase in the Hospitality Industry (Video, Audio and Page Book). .

    Journal Article

    • McDonald, K. (2010). Is it time to Fire your unprofitable customers. Chippewa Valley Business Report.
    • McDonald, K. (2010). Caution: Social Media can be dangerous to your brand’s health. Chippewa Valley Business Report.
    • McDonald, K. (2009). Inspiring Innovation begins with Consumer Insights. Chippewa Valley Business Report.

    Software

    • McDonald, K. (1996). Current Awareness Technologies (CAT) system. .

Presentations

    Uncategorized

    • McDonald, K. (September, 2013). Marketing in an age of digital and social media. Manufacturing Advantage,
    • McDonald, K. (September, 2012). A comparative study of U.S. and Chinese marketing communication models as they relate to the social media. All University Sabbatical Results Presentation,
    • McDonald, K. (July, 2012). Sabbatical research. Polytechnic Summit Presentation, Marietta, GA.
    • McDonald, K. (2010). A Case Study in Using Whole-to-Part Internet Based Apperception Models. Midwest Business Association International annual conference, Chicago, IL.
    • McDonald, K. (2010). A Case Study in Using an Internet Based Field Experience Model. UW System President’s Summit on Excellence in Teaching and Learning, Madison, WI.
    • McDonald, K. (2009). Integrated Marketing. College of Management Brown-bag luncheon for faculty,
    • McDonald, K. (2009). Field Experience Modeling. Marketing Management Association annual conference, St. Louis, MO.
    • McDonald, K. (2008). Marketing. Honors Students,
    • McDonald, K. (2002). Weekend start-up event. Dunwoody Students,
    • McDonald, K. (2001). Marketing CTEM Programs. CTEM Program Directors Meeting,
    • McDonald, K. (2001). The Importance of Integrating Big Picture Concepts Using Internet Technologies. Faculty Seminar, Menomonie, WI.
    • McDonald, K. (2000). Employee Productivity. International Swedish Students,
    • McDonald, K. (1999). How to Deliver an Effective Lecture. College Teaching Seminars,

Applied Research

    Uncategorized

    • Sun Control (Minneapolis, MN)
      (On-going)
    • Ecommerce business (Minneapolis, Minnesota)
      (2010 - Present)
    • Exogal
      (2013)
    • Finger-Guide
      (2012 - 2013)
    • Entertainment Plus (Minneapolis, MN)
      Forged a brand identity program (September 2010 - December 2010)
    • American Society for Laser Medicine & Surgery, Inc.
      (2010)
    • Superior Service Center (Minneapolis, MN)
      Forged a brand identity program (September 2009 - December 2009)
    • Coyote's Motorcycle Den
      Forged a brand identity program (January 2008 - May 2008)
    • Legacy Chocolate (Menomonie, WI)
      Development of a strategic marketing plan (January 2008 - May 2008)
    • Legacy Chocolate
      (September 2006 - May 2007)
    • Dunn County Human Services
      (2003 - 2004)
    • Santi Corporation
      (January 2004 - August 2004)
    • Stout Solutions
      (January 2003 - May 2003)
    • Dunn County Human Services
      (January 2002 - December 2002)
    • Industrial Management Program (UW-Stout)
      (2002)
    • CTEM program directors
      (2001 - 2002)
    • Management Technology Graduate Program
      (2000 - 2002)
    • Management Technology Graduate Program (UW-Stout)
      (January 2000 - December 2002)
    • Dunn County Human Services
      (September 2001 - May 2002)
    • CTEM program directors (UW-Stout)
      (January 2001 - May 2002)
    • Northwest Manufacturing Outreach Center (Wisconsin)
      (September 2001 - December 2001)
    • CTEM’s Strategic Planning Process
      (2001)
    • Northwest Manufacturing Outreach Center (Neilsville, Wisconsin)
      (January 2001 - May 2001)
    • Cedar Corporation Engineers
      (September 2000 - December 2000)
    • Northwest Manufacturing Outreach Center (Eau Claire, Wisconsin)
      (September 2000 - December 2000)
    • United States Justice Department Research Project
      (January 1999 - December 2000)

Grants, Contracts, and Sponsored Research

    Grant

    • McDonald, K. (2008) UW-System Course Development. $4500 (Funded).
    • McDonald, K. Faculty Research Initiative Program Grant. $5922 (Funded).
    • McDonald, K. Fundamentals of Business. $2500 (Funded).

Media Contributions

    Newsletter

    • The Morsel newsletter (July 2009)

      Cited by a local food cooperative for my sustainability efforts both in the classroom and in my home-life.

    Interview

    • Chippewa Valley Business Report editor (April 2009)

      Interviewed about the Cabot Executive Innovation topic.

Reviewer / Editor

    Reviewer, Online Program

    • McGraw-Hill's "Connect Marketing"

      Selected to review McGraw-Hill’s “Connect Marketing” comprehensive online program that engages students in an experiential learning environment. (2009)

Awards, Fellowships, Honors, and Scholarships

    Award

    • Sabbatical, UW-Stout (2011)
    • Outstanding Instructor, Honors Program "Bestow the Stole" Ceremony (May 2011)
    • Outstanding Instructor Award, ASPIRE Organization (May 2010)
    • Top 15% of Outstanding CTEM Teachers, UW-Stout (2006)
    • Outstanding Professor Award, UW-Stout Greek Organizations (2005)
    • Teaching Scholar , UW-System Wisconsin (September 2005)
    • Top 15% of outstanding CTEM teachers, UW-Stout (2004)
    • Outstanding Teacher Award, UW-Stout (2001)
    • Most Influencial Educator, UW-Stout (1997)
    • Successful Classroom and Industry Projects, UW-Stout (1997)
    • Best Professor, Stoutonia (1996)
    • Outstanding Teacher of the Year, UW-Stout (1996)
    • Best Professor, Stoutonia (1995)
    • Outstanding Teaching Ability, UW-Stout (1995)
    • Successful Classroom and Industry Projects, UW-Stout (1995)

    Honor

    • Kellogg Executive Scholar, Kellogg School of Management (2008)

Professional Memberships

  • American Marketing Association

Service

    Department / School

    • Host, Cabot Executive (2010)
    • Developer, Masters in Management Degree (September 2007 - May 2008)
    • Developer, Development of Marketing & Sales Certificate (September 2002 - May 2003)
    • Developer, New Course Proposal (2001)
    • Developer, Understanding Business On-line Devlopment (2001)
    • Developer, Understanding Business Course Revision (2000)

    College

    • Committee Member, BS in Special Education Advisory Committee (2008 - Present)
    • Committee Chair, Executive Education Committee (2008 - Present)
    • Committee Member, BS in Industrial Education Advisory COmmittee (2006 - Present)
    • Committee Chair, College Strategic Planning (2013)
    • Attendee, Meeting, All College Promotion Committee (2012)
    • Committee Member, BS in Service Management Advisory Committee (2008 - 2011)
    • Committee Member, BS in Marketing Education Advisory Committee (2005 - 2009)
    • Developer, Executive Education Program (January 2008 - May 2009)
    • Committee Member, Grievance Committee (2001 - 2007)
    • Representative, Faculty Senate (September 2004 - May 2007)
    • Developer, Industrial Management Program (June 2006 - December 2006)
    • Committee Member, MS in Management of Technology (2004 - 2006)
    • Panel member, College Teaching Seminar Panel (2004)
    • Committee Member, Applied Arts classroom renovation committee (2000 - 2004)
    • Committee Member, PI-34 Business Department Implementation Team (September 2003 - May 2004)
    • Developer, Stout Solutions (2001 - 2003)
    • Presenter, CTEM’s program directors meeting (2001)
    • Developer, H & T Program (2001)
    • Committee Member, CTEM Visioning Task Force Committee (1999 - 2000)
    • Committee Member, Development Committee for the Applied Liberal Arts program (June 1999 - December 1999)
    • Committee Member, Pouring Rights Evaluation Committee (1999)

    University

      UW Stout

      • Plan A (Thesis) Chair, Marketing Research for an Athletic Performance Tester (May 2003 - Present)
      • Member, Graduate Faculty (September 1999 - Present)
      • University Senate Service, Faculty Senate (2013)
      • Plan A (Thesis) Chair, Social Media in B2B Marketing (April 2013)
      • Independent Study Advisor, Social Media Marketing and Management (April 2013)
      • Honors Contract Advisor, Increasing the Average Purchase Price in a Pizza Parlor (October 2012)
      • Plan A (Thesis) Chair, Social Networking and Health Institution Public Relations (October 2012)
      • Plan A (Thesis) Chair, Training and development technology use and application for business and industry (April 2012)
      • Committee Member, Termination Committee (2010 - 2011)
      • Committee Member, All University Full Professor Promotion Committee (2010)
      • Undergraduate Honors Thesis Advisor, Social Media Strategies of American Companies (2010)
      • Developer, New Course Proposal (2009)
      • Plan A (Thesis) Chair, The issues of maintaining consistent quality in resort condominiums in Colorado (May 2009)
      • University Senate Service, Faculty Senate (September 2008 - December 2008)
      • Undergraduate Honors Thesis Advisor, Branding in the Real-estate Industry (January 2008 - December 2008)
      • Plan A (Thesis) Chair, Advanced Marketing Education Curriculum in Secondary Schools in Wisconsin (May 2008)
      • Cabot Executive in Residence (2007)
      • Committee Member, Personnel Policies Committee (PPC) (2004 - 2007)
      • Committee Chair, Sabbatical Committee (2004 - 2007)
      • Plan A (Thesis) Chair, Internal and external brand alignment (May 2007)
      • Committee Member, Chancellor’s Ball Committee (2003 - 2004)
      • Committee Member, United Way Committee (September 2002 - May 2003)
      • Plan A (Thesis) Chair, The Development of Situational Simulation Game Programming (September 2000 - December 2001)
      • Committee Member, Baldrige Award on-site interview committee (2000 - 2001)
      • Plan A (Thesis) Chair, Factors that contribute to Job Tenure of Upper Management in the Private Clubs of Illinois, Minnesota, and Wisconsin (September 1999 - May 2000)

    Professional

    • Co-Advisor, American Marketing Association (2010)

    Community

    • Religious Education Teacher, (1999 - 2003)