Kevin P McDonald

Owner, Internet based company
Instructor, University of Wisconsin-Stout
Full Professor
Business Department
College of Management

Office: 266 Jarvis Hall-Technology Wing
Phone: 715-232-1152
Email: mcdonaldk@uwstout.edu

Brief Biography

For the past 24 years I have been a dedicated and contributing member of the Business Department, the College of Management, and the University Community. My dedication and contributions were attested to when I was granted tenure in 1998, and was promoted to full professor in 2005.

Teaching Interests: My major focus at UW-Stout has been to develop and deliver marketing curriculum in a manner that engages the students in a learning experience that makes a positive difference in their personal and professional lives; my teaching awards and recognition's are testimonials to the success that I have achieved. Additionally, I have consistently attained student evaluation grades that are among the highest in the Business department. My most recent teaching objective revolves around integrating laptop technology into my classroom environment.

Education

    • BS Hospitality & Tourism
    • University of Wisconsin-Stout
    • Menomonie, WI,
    • MS Vocational Education
    • University of Wisconsin-Stout
    • Menomonie, WI,
    • Ed D Vocational Education
    • University of Minnesota
    • Minneapolis, MN, 2003

Licensures and Certifications

  • Kellogg Executive Scholar: Kellogg School of Management, Northwestern University

Courses Taught

  • BUMKG-330 Principles of Marketing
  • BUMKG-350 E-Business Strategy & Practice
  • BUMKG-391 Social Media Marketing Mgmt
  • BUMKG-436 Marketing Management
  • BUMKG-799 Independent Study
  • CTE-735 Prblms in Career/Technical Ed
  • SMGT-330 Mktg for a Sustainable World
  • TRHRD-735 Field Problem in Training

Work Experience

Academic: Post-secondary

    • University of Wisconsin-Stout, Department of Business, College of Management
    • Instructor
    • 1989 - Present
    • University of Minnesota
    • Visiting Professor
    • June 2009 - August 2009
    • University of Minnesota
    • Visiting Professor
    • June 2007 - August 2007
    • University of Minnesota
    • Visiting Professor
    • June 2006 - August 2006
    • University of Minnesota
    • Visiting Professor
    • June 2005 - August 2005
    • University of Minnesota
    • Visiting Professor
    • June 2004 - August 2004

Industry

  • Internet based company
    • Owner
    • 1998 - Present
  • National Marketing & Sales Company
    • Owner
    • 1985 - 1992

Intellectual Contributions

    Video, Audio and Page Book

    • McDonald, K., (). Art of Increasing the Average Purchase in the Hospitality Industry (Video, Audio and Page Book).

    Journal Article

    • McDonald, K., (2010). Is it time to Fire your unprofitable customers. Chippewa Valley Business Report
    • McDonald, K., (2010). Caution: Social Media can be dangerous to your brand’s health. Chippewa Valley Business Report
    • McDonald, K., (2009). Inspiring Innovation begins with Consumer Insights. Chippewa Valley Business Report

    Software

    • McDonald, K., (1996). Current Awareness Technologies (CAT) system.

Presentations

    Workshop

    • McDonald, K., (September, 2013). Marketing in an age of digital and social media. Manufacturing Advantage,

    Paper

    • McDonald, K., (September, 2012). A comparative study of U.S. and Chinese marketing communication models as they relate to the social media. All University Sabbatical Results Presentation,
    • McDonald, K., (July, 2012). Sabbatical research. Polytechnic Summit Presentation, Marietta, GA.
    • McDonald, K., (2010). A Case Study in Using Whole-to-Part Internet Based Apperception Models. Midwest Business Association International annual conference, Chicago, IL.
    • McDonald, K., (2009). Field Experience Modeling. Marketing Management Association annual conference, St. Louis, MO.

    Oral Presentation

    • McDonald, K., (2009). Integrated Marketing. College of Management Brown-bag luncheon for faculty,
    • McDonald, K., (2002). Weekend start-up event. Dunwoody Students,
    • McDonald, K., (2001). Marketing CTEM Programs. CTEM Program Directors Meeting,
    • McDonald, K., (2001). The Importance of Integrating Big Picture Concepts Using Internet Technologies. Faculty Seminar, Menomonie, WI.
    • McDonald, K., (2000). Employee Productivity. International Swedish Students,
    • McDonald, K., (1999). How to Deliver an Effective Lecture. College Teaching Seminars,

    Guest Lecture

    • McDonald, K., (2008). Marketing. Honors Students,

Applied Research

    Consulting

    • Sun Control (Minneapolis, MN).
      • (On-going)
    • Ecommerce business (Minneapolis, Minnesota).
      • (2010 - Present)
    • Exogal
      • (2013)
    • Finger-Guide
      • (2012 - 2013)
    • American Society for Laser Medicine & Surgery, Inc.
      • (2010)
    • Legacy Chocolate
      • (September 2006 - May 2007)
    • Dunn County Human Services
      • (2003 - 2004)
    • Santi Corporation
      • (January 2004 - August 2004)
    • Stout Solutions
      • (January 2003 - May 2003)
    • Dunn County Human Services
      • (January 2002 - December 2002)
    • Industrial Management Program (UW-Stout).
      • (2002)
    • CTEM program directors
      • (2001 - 2002)
    • Management Technology Graduate Program
      • (2000 - 2002)
    • Management Technology Graduate Program (UW-Stout).
      • (January 2000 - December 2002)
    • Dunn County Human Services
      • (September 2001 - May 2002)
    • CTEM program directors (UW-Stout).
      • (January 2001 - May 2002)
    • Northwest Manufacturing Outreach Center (Wisconsin).
      • (September 2001 - December 2001)
    • CTEM’s Strategic Planning Process
      • (2001)
    • Northwest Manufacturing Outreach Center (Neilsville, Wisconsin).
      • (January 2001 - May 2001)
    • Cedar Corporation Engineers
      • (September 2000 - December 2000)
    • Northwest Manufacturing Outreach Center (Eau Claire, Wisconsin).
      • (September 2000 - December 2000)
    • United States Justice Department Research Project
      • (January 1999 - December 2000)

    Directed Student Industry Project

    • Entertainment Plus (Minneapolis, MN).
      • Forged a brand identity program (September 2010 - December 2010)
    • Superior Service Center (Minneapolis, MN).
      • Forged a brand identity program (September 2009 - December 2009)
    • Coyote's Motorcycle Den
      • Forged a brand identity program (January 2008 - May 2008)
    • Legacy Chocolate (Menomonie, WI).
      • Development of a strategic marketing plan (January 2008 - May 2008)

Grants, Contracts, and Sponsored Research

    Grants

    • McDonald, K., UW-System Course Development. $4500 (Funded).
    • McDonald, K., Faculty Research Initiative Program Grant. $5922 (Funded).
    • McDonald, K., Fundamentals of Business. $2500 (Funded).

  • Isthmus Communications (2009)

    Interviewed about the green movement and how the university system is positioning itself as a leader in sustainable initiatives.

  • The Morsel newsletter (July 2009)

    Cited by a local food cooperative for my sustainability efforts both in the classroom and in my home-life.

  • Chippewa Valley Business Report editor (April 2009)

    Interviewed about the Cabot Executive Innovation topic.

Reviewer/Editor

  • Reviewer, Online Program: McGraw-Hill's "Connect Marketing" (2009)

Awards, Fellowships, Honors, and Scholarships

    Award

    • Sabbatical, UW-Stout (2011)
    • Outstanding Instructor, Honors Program "Bestow the Stole" Ceremony (May 2011)
    • Outstanding Instructor Award, ASPIRE Organization (May 2010)
    • Top 15% of Outstanding CTEM Teachers, UW-Stout (2006)
    • Outstanding Professor Award, UW-Stout Greek Organizations (2005)
    • Teaching Scholar , UW-System Wisconsin (September 2005)
    • Top 15% of outstanding CTEM teachers, UW-Stout (2004)
    • Outstanding Teacher Award, UW-Stout (2001)
    • Most Influencial Educator, UW-Stout (1997)
    • Successful Classroom and Industry Projects, UW-Stout (1997)
    • Best Professor, Stoutonia (1996)
    • Outstanding Teacher of the Year, UW-Stout (1996)
    • Best Professor, Stoutonia (1995)
    • Outstanding Teaching Ability, UW-Stout (1995)
    • Successful Classroom and Industry Projects, UW-Stout (1995)

    Honor

    • Kellogg Executive Scholar, Kellogg School of Management (2008)

Professional Memberships

  • American Marketing Association

Service

Department/School

  • Host, Cabot Executive (2010)
  • Developer, Masters in Management Degree (September 2007 - May 2008)
  • Developer, Development of Marketing & Sales Certificate (September 2002 - May 2003)
  • Developer, New Course Proposal (2001)
  • Developer, Understanding Business On-line Devlopment (2001)
  • Developer, Understanding Business Course Revision (2000)

College

  • Committee Member, BS in Special Education Advisory Committee (2008 - Present)
  • Committee Chair, Executive Education Committee (2008 - Present)
  • Committee Member, BS in Industrial Education Advisory COmmittee (2006 - Present)
  • Committee Chair, College Strategic Planning (2013)
  • Attendee, Meeting, All College Promotion Committee (2012)
  • Committee Member, BS in Service Management Advisory Committee (2008 - 2011)
  • Committee Member, BS in Marketing Education Advisory Committee (2005 - 2009)
  • Developer, Executive Education Program (January 2008 - May 2009)
  • Committee Member, Grievance Committee (2001 - 2007)
  • Representative, Faculty Senate (September 2004 - May 2007)
  • Developer, Industrial Management Program (June 2006 - December 2006)
  • Committee Member, MS in Management of Technology (2004 - 2006)
  • Panel member, College Teaching Seminar Panel (2004)
  • Committee Member, Applied Arts classroom renovation committee (2000 - 2004)
  • Committee Member, PI-34 Business Department Implementation Team (September 2003 - May 2004)
  • Developer, Stout Solutions (2001 - 2003)
  • Presenter, CTEM’s program directors meeting (2001)
  • Developer, H & T Program (2001)
  • Committee Member, CTEM Visioning Task Force Committee (1999 - 2000)
  • Committee Member, Development Committee for the Applied Liberal Arts program (June 1999 - December 1999)
  • Committee Member, Pouring Rights Evaluation Committee (1999)

University

    UW-Stout

  • Plan A (Thesis) Chair, Marketing Research for an Athletic Performance Tester (May 2003 - Present)
  • Member, Graduate Faculty (September 1999 - Present)
  • University Senate Service, Faculty Senate (2013)
  • Plan A (Thesis) Chair, Social Media in B2B Marketing (April 2013)
  • Independent Study Advisor, Social Media Marketing and Management (April 2013)
  • Honors Contract Advisor, Increasing the Average Purchase Price in a Pizza Parlor (October 2012)
  • Plan A (Thesis) Chair, Social Networking and Health Institution Public Relations (October 2012)
  • Plan A (Thesis) Chair, Training and development technology use and application for business and industry (April 2012)
  • Committee Member, Termination Committee (2010 - 2011)
  • Committee Member, All University Full Professor Promotion Committee (2010)
  • Undergraduate Honors Thesis Advisor, Social Media Strategies of American Companies (2010)
  • Developer, New Course Proposal (2009)
  • Plan A (Thesis) Chair, The issues of maintaining consistent quality in resort condominiums in Colorado (May 2009)
  • University Senate Service, Faculty Senate (September 2008 - December 2008)
  • Undergraduate Honors Thesis Advisor, Branding in the Real-estate Industry (January 2008 - December 2008)
  • Plan A (Thesis) Chair, Advanced Marketing Education Curriculum in Secondary Schools in Wisconsin (May 2008)
  • Cabot Executive in Residence (2007)
  • Committee Member, Personnel Policies Committee (PPC) (2004 - 2007)
  • Committee Chair, Sabbatical Committee (2004 - 2007)
  • Plan A (Thesis) Chair, Internal and external brand alignment (May 2007)
  • Committee Member, Chancellor’s Ball Committee (2003 - 2004)
  • Committee Member, United Way Committee (September 2002 - May 2003)
  • Plan A (Thesis) Chair, The Development of Situational Simulation Game Programming (September 2000 - December 2001)
  • Committee Member, Baldrige Award on-site interview committee (2000 - 2001)
  • Plan A (Thesis) Chair, Factors that contribute to Job Tenure of Upper Management in the Private Clubs of Illinois, Minnesota, and Wisconsin (September 1999 - May 2000)

Professional

  • Co-Advisor, American Marketing Association (2010)

Community

  • Religious Education Teacher, (1999 - 2003)