Dr. Raghava R Gundala

Associate Professor of Marketing, University of Wisconsin-Stout
Visiting Faculty, Arthur Lok Jack Graduate School of Business
Business Department
College of Science, Technology, Engineering, Mathematics and Management

Office: 240 Jarvis Hall-Technology Wing
Phone: 715-232-1193
Email: gundalar@uwstout.edu

Brief Biography

Dr. Raghava R. Gundala is an Associate Professor of Marketing at the University of Wisconsin-Stout, USA. He designs and conducts workshops for professionals in Middle East, the Caribbean, Europe and India. His research interests are in teaching and learning in marketing with an emphasis on the use of student-centered teaching strategies. Besides, his research interests are also in the areas of International Marketing, Branding, Consumer Behavior, and New Product Development Marketing in the Developing Economies.

Teaching Interests: Principles of Marketing, International Marketing, Marketing Research, New Product Development, Marketing Strategy in Developing Ecoomies

Research Interests: Scholarship of Teaching and Learning, International Marketing, Consumers in Developing Economies


    • Ph D Business Administration
      Berhampur University
      , India, 2002
    • MBA Marketing
      Andhra University
      , India, 1993
    • Post-Graduate Diploma Marketing and Sales Management
      Bhavan’s Rajendra Prasad Institute of Communication & Management
      , India, 1988
    • BComm
      Andhra University
      , India, 1984

Licensures and Certifications

  • Certified Peer Reviewer: Quality Matters Program
  • International Faculty Development Program: IESE Business School, University of Navarra, Barcelona, Spain
  • Certified Management Lecturer: Andhra Pradesh College Service Commission, India

Work Experience

    Academic - Post-Secondary

      • University of Wisconsin-Stout, Department of Business, College of Management
        Associate Professor of Marketing
        September 01, 2014 -
      • Arthur Lok Jack Graduate School of Business
        Visiting Faculty
        July 2007 -
      • University of Wisconsin-Stout, Department of Business, College of Management
        Assistant Professor of Marketing
        September 26, 2009 - August 31, 2014
      • Lakeland College
        Adjunct Online Faculty
        January 2013 - June 2013
      • Middlesex University, Dubai Campus, Marketing
        Senior Lecturer
        September 2008 - August 2009
      • The University of the West Indies, Marketing
        September 2006 - September 2008
      • Roytec (UWI School of Business & Applied Studies Limited)
        Adjunct Faculty Member
        January 2008 - August 2008
      • Americanos College
        Associate Professor, Business Studies and Marketing
        September 2003 - June 2006
      • Indian Institute of Advanced Management
        Visiting Faculty Member
        January 1999 - August 2003
      • Indira Gandhi National Open University, Study Centre–0109
        Academic Counselor
        January 1997 - August 2003
      • Andhra University, Dr. L.B.P.G. College
        June 1993 - August 2003
      • Indian Institute of Banking
        Visiting Faculty
        January 2001 - May 2003
      • Andhra University, Dr. L.B.P.G. College
        Faculty Member
        June 1993 - December 1997


      • Karnataka Antibiotics & Pharmaceuticals Limited
        Professional Service Representative
        January 1988 - June 1991
      • Pfimex International Limited
        Professional Service Representative
        October 1984 - December 1987

Intellectual Contributions

    Journal Article

    • Gundala, R., Muhammad, N., Singh, M., & Harringer, S. (Published). Graduate Marketing Students’ Satisfaction in the Caribbean: A Longitudinal Case Study. Quality Approaches in Higher Education, 6(1), 17-25.
    • Gundala, R., Singh, M., & Baldwin, A. (2014). Student Perceptions on Live-Case Projects: Undergraduate Marketing Research. , 26(2).
    • Gundala, R., Singh, M., & Spiers, S. (2014). The Impact of Culture on Consumer Behavior - A Comparative Study of Trinidad and Tobago and Jamaica. , 6(4), 92-99.
    • Gundala, R., & Khawaja, H. (2013). Brand Management in Small and Medium Enterprise: Evidence from Dubai, UAE. , 8(1), 27-38.
    • Gundala, R., & et al. (2012). Do Loyalty Schemes Really Create Loyalty? Evidence from Trinidad’s Supermarket Retail Sector. , 5(2), 35-50.
    • Gundala, R. (2010). Retail Store Image: A Study of the Cyprus Clothing Industry. , 3(3), 67-81.
    • Satyapriya, P., Sanjay, K. G., & Gundala, R. (2010). Sunora: Fighting Competition – A Case Study on New product Strategy. International Journal of Management Rivulet, 1(1), 56-61.
    • Kaithapalli, M. L., & Gundala, R. (2009). Motivating Hospitality Industry Employees: A Study of Cyprus. International Journal of Excellence in Tourism, Hospitality and Catering, 2(2), 1–18.
    • Kaithapalli, M. L., & Gundala, R. (2005). Leadership Styles Across Hierarchical Levels – Study of Indian Managers. The Cyprus Journal of Science and Technology, 4(4), 62–70.
    • Gundala, R., & Chavali, K. (2005). Ethical Aspects in Advertising of Fairness Creams. The ICFAI Journal of Marketing Management, 4(4), 60–69.
    • Kaithapalli, M. L., & Gundala, R. (2003). Up Front Equity Vs. Parallel Drawing: A Case Study of Simhadri Thermal Power Project. Journal of Today, 2, 163–174.
    • Kaithapalli, M. L., & Gundala, R. (2003). Safety Scenario on National Highways: A Case Study of NH-5 Passing through Visakhapatnam Metropolitan Region. Indian Journal of Transport Management, 27(4), 481–495.


    • Gundala, R., Mekraz, A., & Singh, M. (Accepted). Marketing Principles: An Interactive Text. , California: National Social Science Press.


    Oral Presentation

    • Gundala, R., & Cochran, T. K. (June 12, 2014). Employer Evaluation of Career Skills and Employability: A Study of Retail merchandising and Management Program. 6th Polytechnic Summit, Boston, MA, United States.


    • Gundala, R., & Singh, M. (February, 2014). Consumer Beliefs About Socially Responsible Marketing: An Exploratory Study of Income, Race, and Gender Differences. American Society of Business and Behavioral Sciences 21st Annual Conference, Las Vegas, NV.
    • Gundala, R. (2012). Do Loyalty Schemes Really Create Loyalty? Evidence from Trinidad’s Supermarket Retail Sector. IABPAD Conference, Dallas, TX.
    • Gundala, R. (1997). Private Investment in Infrastructure: An Outlook and Prospects with reference to India. INFRAINDIA 97: An International Conference on Infrastructure Development for the Next Millennium—Progress, Problems and Prospects, New York, NY, United States.
    • Gundala, R. (1997). Road Accident Scenario in Andhra Pradesh State—A Focus on its National Highways. International Conference on Road Safety,
    • Gundala, R. (1996). Changing Role of Public Sector Banks: Issues and Strategies. Symposium of Colleges of Management Studies,


    • Gundala, R. (1997). Business Ethics—Cause for Concern. TJPS College, Guntur, Andhra Pradesh,

Applied Research


    • CollegePro Services (Eau Claire, WI)
      Measure of Consumer Preferences (January 2012 - May 2012)
    • Ford Lincoln Eau Claire (Eau Claire, WI)
      Customer Satisfaction Measurement (January 2012 - May 2012)
    • (Eau Claire, WI)
      Downtown Visiting Preferences for Sculpture Tour (January 2012 - May 2012)
    • Pour House (Elk Mound, WI)
      Market Analysis and Research (January 2012 - May 2012)
    • Vagabond Bakery (Menomonie, WI)
      Target Market Identification and Preferences (January 2012 - May 2012)
    • "UW-Stout" Program Development Unit for the development of a Master's Program in Hospitality and Tourism Management
      Market feasibility study (September 2011 - December 2011)
    • Diary State Bank (Rice Lake, WI )
      Gap Analysis to measure Customer Satisfaction of their banking services (September 2011 - December 2011)
    • Lincoln and Mercury of Eau Claire (Eau Claire, WI)
      Marketing strategy development to increase their communication effectiveness and market share in the Generation "Y" segment (September 2011 - December 2011)
    • WestCap a community development organisation to develop sustainability strategies for the success of "Farmers Market"
      Marketing Research (September 2011 - December 2011)
    • Wisconsin Indianhead Technical Colleges Book Stores
      Marketing Research to understand the student perceptions and purchase intentions on college bookstore (September 2011 - December 2011)
    • Big Donkey Pizza (Eau Claire, WI)
      A study of Customer Perceptions and purchase intentions of Frozen Pizzas in specific relation to Big Donkey Pizza (September 2010 - December 2010)
    • Dunn County Fishing and Gaming Club (Menomonie, WI)
      (September 2010 - December 2010)
    • Dunn County Transit Commission (Menomonie, WI)
      Branding and Logo Design (September 2010 - December 2010)
    • Dunn County Transit Commission (Menomonie, WI)
      Market Feasibility study (September 2010 - December 2010)
    • Menomonie Market Food Coop (Menomonie, WI)
      Developing Marketing Strategy (September 2010 - December 2010)
    • Aqua Care H2O (Superior, WI)
      Market Feasibility study (January 2010 - May 2010)
    • Baron Somali Community (Baron, WI)
      New Product Marketing Ideas and feasibility study (January 2010 - May 2010)
    • Chicago Diversified Projects (Chicago, IL)
      Market feasibility study (January 2010 - May 2010)
    • Fortified Fruit Juice to Latin America (Superior, WI)
      International Expansion and Market Feasibility study (January 2010 - May 2010)
    • Harmony Valley Farms (Viroqua, WI)
      New Product Ideas and market feasibility study (January 2010 - May 2010)
    • Harvest Moon Farms (Food Products) (Chicago, IL)
      New Product Ideas for their Salsa, Pesto Sauce and Market Feasibility study (September 2009 - December 2009)
    • Rolling Hills Welcome Home
      Feasibility Study (September 2009 - December 2009)

Grants, Contracts, and Sponsored Research

    Sponsored Research

    • Gundala, R., & Gardner, J. (2014) Opportunities and Challenges of Minority Entrepreneurs: A Case Study of North West Wisconsin. (Funded).
    • Gundala, R. Impact of simulations on student learning – A Business Department perspective. Sponsored by Dean’s Research Fund, $1895 (Funded).
    • Gundala, R. Market feasibility study. Sponsored by DesignWise Medical Inc. (In collaboration with Discovery Centre, UW-Stout), $3166 (Funded).
    • Gundala, R. Study on patient safety culture in regional health authorities of Trinidad and Tobago. Sponsored by Campus Research and Publication Fund, $40000 (Funded).

Reviewer / Editor

    Editorial Board Member

    • International Journal of Management Rivulet (July 2010 - Present)

    Reviewer, Ad Hoc Reviewer

    • Journal of Fashion Marketing and Management (March 2010 - Present)
    • Journal of Managerial Issues (November 2009 - Present)

    Reviewer, Journal

    • Journal of Financial Services Marketing (February 2004 - Present)
    • Cyprus of Journal of Sciences (December 2003 - Present)

Professional Memberships

  • American Management Association, USA
  • Chartered Institute of Marketing, UK
  • Marketing Management Association, USA



    • Committee Member, Research and Data Manager Search Committee (2014)
    • Committee Member, Marketing Faculty Selection Commission (2010 - 2011)


      UW Stout

      • Committee Member, Faculty Selection Committee (2014 - 2015)
      • Committee Member, Planning and Review Committee (September 01,2012 - May 31, 2015)
      • Committee Member, Strategic Planning Group (2012 - 2014)
      • Committee Member, Marketing and Business Education Advisory Board (2011 - 2014)
      • Committee Member, Graduate Education Committee (2011 - 2012)
      • Committee Member, Survey Clearing House (2010 - 2011)

      The University of the West Indies, St. Augustine Campus, Trinidad

      • External Adjudicator, PhD and MPhil (2013)

      Bharathiar University, India

      • External Adjudicator, PhD and MPhil (2011)

      Vinayaka Mission University, India

      • External Adjudicator, PhD and MPhil (2010)

      Mother Theresa Women's University, India

      • External Adjudicator, PhD and MPhil (2009)

      University of the West Indies

      • Plan A (Thesis) Chair, The Impact of Culture on Consumer Behavior across the Caribbean (2008)


    • Charter Student Adviser, Delta Mu Delta (2013 - Present)