Tena K Cochran

Department Chair,
Professor, University of Wisconsin-Stout
Full Professor
Business Department
College of Management

Office: 281C Jarvis Hall-Technology Wing
Phone: 715-232-1365
Email: cochrank@uwstout.edu

Research Interests: Business ethics, professionalism & leadership and strategic retail management for small business

Education

    • Ph D Clothing and Fashion Merchandising
    • Texas Woman's University
    • Denton, TX, 1991
    • M ED Education
    • University of Louisiana-Monroe (formerly Northeast Louisiana University)
    • Monroe, LA, 1979
    • BS Vocational Home Economics
    • University of Louisiana-Monroe (formerly Northeast Louisiana University)
    • Monroe, LA, 1977

Licensures and Certifications

  • Certified Secondary Teacher, State of Louisiana:

Courses Taught

  • BURTL-105 Intro To Retail Merch & Mgmt
  • BURTL-229 Visual Merchandising
  • BURTL-249 COOP Ed Exp
  • BURTL-299 Independent Study
  • BURTL-329 Retail Promotions
  • BURTL-349 COOP Ed Exp
  • BURTL-390 Merch Planning & Control
  • BURTL-417 Soc & Psyc Aspects of Clothing
  • BURTL-419 Natl Study Tour Fashion Ind
  • BURTL-425 Current Retail Strategies
  • BURTL-449 COOP Ed Exp
  • BURTL-499 Independent Study

Work Experience

Academic: Post-secondary

    • , Department of Business
    • Department Chair
    • August 2013 - Present
    • University of Wisconsin-Stout, Department of Business, College of Management
    • Professor
    • 2005 - Present
    • University of Wisconsin-Stout, B.S. in Retail Merchandising & Management
    • Program Director
    • August 1998 - August 2013
    • University of Wisconsin-Stout, Department of Business, College of Management
    • Associate Professor
    • 1997 - 2005
    • University of Wisconsin-Stout, Department of Business, College of Management
    • Assistant Professor
    • 1989 - 1997
    • University of Wisconsin-Stout, Department of Apparel, Textiles & Design, University of Wisconsin-Stout
    • Interim Chair
    • January 1996 - August 1996
    • Northwestern State University
    • Instructor
    • 1981 - 1989
    • Jonesboro-Hodge High School
    • Teacher
    • 1978 - 1981
    • St. Frederick's High School
    • Part-time Teacher
    • 1977 - 1978
    • University of Louisiana-Monroe
    • Graduate Teaching Assistant
    • 1977 - 1978

Industry

  • Famous Fabric Shop
    • 1976 - 1977
  • Shurtleff's Sewing Center
    • 1972 - 1976

Intellectual Contributions

    Journal Article

    • Belcher, N., Kolias, A., Walgren, J., Van Order, E., Beinhorn, R., Serpico, A., Meyer, E., & Cochran, K., (Published). In-store merchandising applications for licensed collegiate apparel retailer.

    Conference Proceeding

    • Cochran, K., & M., J., (). Pre-employment Integrity Testing by Selected Retailers as a Means of Controlling Employee Theft.
    • Cochran, K., & M., J., (). The Ethical Dilemma in Fashion Retailing.

Presentations

    Discussant

    • Drzakowski, M., Hopkins-Best, M., Cochran, K., Holsinger-fuchs, P., Schnur, K., & mans, J., (October 2, 2014). Validating Excellence in Education: Linking Practice and Research through the Baldrige Experience. Pre-Conference Living Case Research Event, Menomonie, WI, United States.

    Oral Presentation

    • Gundala, R., & Cochran, T. K., (June 12, 2014). Employer Evaluation of Career Skills and Employability: A Study of Retail merchandising and Management Program. 6th Polytechnic Summit, Boston, MA, United States.
    • Cochran, K., (2012). Silent selling: In-store visual presentation techniques. Eau Claire Area High Schools student group, Eau Claire, WI.
    • Cochran, K., (2011). Career opportunities in retail management for the college graduate: It’s more than you think!. Presentation to potential minority student group from Twin Cities high schools,
    • Cochran, K., (March, 1993). Visual merchandising: What messages are you sending your customers. , Chippewa Falls, WI.

    Workshop

    • Cochran, K., (2011). Professional polish: Business attire for the hospitality professional. Workshop presented to Introduction to Hospitality class,
    • Cochran, K., (October, 1990). Developing your career wardrobe. Workshop presentation for UW-Stout Women in Management, Menomonie, WI.
    • Cochran, K., (March, 1990). Accessorize your wardrobe. Workshop presentation for Extension Homemakers R.E.A.L. Saturday, Menomonie, WI.

    Paper

    • Cochran, K., (April, 2000). Career opportunities for college graduates in retail merchandising & management. Chippewa Falls Middle School Career Day, Chippewa Falls, WI.
    • Cochran, K., (February, 2000). Gender communications: Finding common ground. Alpha Tau Chapter of Delta Kappa Gamma, Menomonie, WI.
    • Cochran, K., (April, 1998). Professional image and career dress. Wisconsin Indianhead Technical College Career Day, New Richmond, WI.
    • P., B., & Cochran, K., (November, 1997). Tattoo Art-Inspired T-Shirt Designs for Young Male Career Professionals. Research Day, Menomonie, WI.
    • Cochran, K., (April, 1996). Fashion Career Options for College Graduates. Chippewa Falls Middle School Career Day, Chippewa Falls, WI.
    • Cochran, K., (September, 1994). Apparel retailing. What’s new in family and consumer education conference, Menomonie, WI.
    • Cochran, K., (July, 1994). Niche retailing in the 90’s. Reunion ‘94, Menomonie, WI.
    • Cochran, K., & Jernigan, M., (November, 1993). The Ethical Dilemma in Fashion Retailing. 1993 Annual Meeting of the International Textile & Apparel Association, Inc., White Sulphur Springs, WV.
    • Cochran, K., (April, 1993). The Job Interview: Questions and Process. , Menomonie, WI.
    • Cochran, K., & Jernigan, M., (October, 1992). Pre-employment Integrity Testing by Selected Retailers as a Means of Controlling Employee Theft. School of Home Economics-Excellence in Teaching Recognition Day, Menomonie, WI.
    • Cochran, K., & Jernigan, M., (June, 1992). Pre-employment Integrity Testing by Selected Retailers as a Means of Controlling Employee Theft. 83rd Annual Meeting of the American Home Economics Association, Denver, CO.
    • Cochran, K., & Jernigan, M., (April, 1992). Pre-employment Integrity Testing by Selected Retailers as a Means of Controlling Employee Theft. Spring Conference of the American Collegiate Retailing Association, Dallas, TX.
    • Cochran, K., Barnhart, C., Timmer, K., & Hanson, H., (April, 1991). Shining entrepreneurs of the past. Students in Free Enterprise Regional Conference, Chicago, IL.
    • Cochran, K., (October, 1990). Retailing career options for college graduates. District II Future Homemakers of America, Menomonie, WI.

    Guest Lecture

    • Cochran, K., (November, 1993). Private label product development. Fashion Retailing Practicum class, Menomonie, WI.
    • Cochran, K., (October, 1990). Ethics in retailing. Fashion Merchandising Practicum class, Menomonie, WI.

Applied Research

    Consulting

    • WITC Bookstores (New Richmond, Rice Lake, Ashland & Superior, WI).
      • (September 2010 - Present)
    • Small Business Development Center, University of Wisconsin-Eau Claire (Eau Claire, WI).
      • (2008)
    • Main Street, Inc. (Chippewa Falls, WI).
      • (1992)
    • Macmillan Publishing (New York, NY).
      • (1991)
    • Irwin Publishing (Homewood, IL).
      • (1989)

Grants, Contracts, and Sponsored Research

    Grants

    • Cochran, K., UW-Stout Promotions/Visual Merchandising Lab Modernization. $35338.50 (Funded).

Awards, Fellowships, Honors, and Scholarships

    Fellowship

    • Fellow, Students in Free Enterprise (1990)

Professional Memberships

  • American Collegiate Retail Association
  • Delta Kappa Gamma International
  • National Retail Federation

Service

College

  • Committee Member, College of Management Council (2009 - Present)
  • Committee Chair, Retail Merchandising & Management Advisory Board (1998 - Present)
  • Committee Member, College of Technology, Engineering, and Management Council (1998 - 2009)
  • Department of Business representative, College of Technology, Engineering, and Management Promotions Committee (2005 - 2006)
  • Faculty Advisor, Retail Directions (Student Organization) (1997 - 2004)
  • Representative, Personnel Committee, Department of Business (1999 - 2003)
  • Representative, Chancellor's Reception (March 2000)
  • Coordinator, Visions Conference, UW-Stout (1997 - 1999)
  • Committee Chair, Personnel Committee, Apparel, Textiles & Design Department (1997 - 1998)

University

    UW-Stout

  • Committee Member, College of Management Dean Search Committee (2011)
  • Representative, UW-Stout Alumni Luncheon, Target Corp. (2010)
  • All-University Promotions Committee (2009 - 2010)
  • Committee Member, "First Year Experience" Ad-Hoc Committee (2002 - 2005)
  • Faculty Advisor, Alpha Phi Sorority (1997 - 2000)