Samantha Peterson

Samantha Peterson

Digital Marketing & Research Manager

Phone 715-232-2639
Office 15 Administration

Responsible for the coordination, planning, execution, and assessment of all digital media campaigns and assets. Conceptualize, produce, edit and proofread content for those campaigns. Manage email communication flows and marketing automation through Pardot/Salesforce. Lead marketing research efforts to assist in data-based decision-making. Serve as Data Lead for the UM department. Work with many departments and teammates across campus to successfully find students who are a great fit at UW-Stout.