Course Description Listing


CMG- 351 Cross-Media Personalization (3.00 cr.)
Repeatable: No
Software, systems and processes used to plan and produce personalized and integrated cross-media (Web, print, e-mail, mobile, digital media) marketing/promotion campaigns. Databases, layout issues, dynamic content (text,images, charts and graphs), scripting, automation, variable data digital printing and personalization, through design platforms and web storefront interaction.

Prerequisites: take CMG-251 and ICT-375

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CMG- 355 ePublishing (3.00 cr.)
Repeatable: No
Techniques and processes for creating published digital media. Design considerations, file formats, digital asset and rights management, digital publishing standards and issues specific to long documents. Portable Document Format files, eBook formats and other standards for digital documents. Extensible Markup Language (XML) in print and digital media workflows.

Prerequisite: take CMG-251

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CMG- 551 Cross-Media Personalization (3.00 cr.)
Repeatable: No
Software, systems and processes used to plan and produce personalized and integrated cross-media (Web, print, e-mail, mobile, digital media) marketing/promotion campaigns. Databases, layout issues, dynamic content (text,images, charts and graphs), scripting, automation, variable data digital printing and personalization, through design platforms and web storefront interaction.

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CMG- 555 ePublishing (3.00 cr.)
Repeatable: No
Techniques and processes for creating published digital media. Design considerations, file formats, digital asset and rights management, digital publishing standards and issues specific to long documents. Portable Document Format files, eBook formats and other standards for digital documents. Extensible Markup Language (XML) in print and digital media workflows.

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CMG- 695 Cross-Media Seminar (3.00 cr.)
Repeatable: Yes
Overview of the graphic communications industry; its size, market segments, profitability and organization. Research and analysis of company annual reports. Strategic planning, management and leadership, industry trends and forecasts, trade organizations, news and other information sources. Impact of technology, global issues, and competing information distribution channels.

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