Course Description Listing


BURTL- 105 Introduction To Retail Merchandising & Management (1.00 cr.)
Repeatable: No
Exploration of origin, structure and trends in retail business. Includes industry expectations, career opportunities, curriculum and other requirements, and industry periodicals.

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BURTL- 127 Basic Merchandising (3.00 cr.)
Repeatable: No
Analyzing the retailing process, the environment within which it operates, and the institutions and functions that are performed. A foundation for students who plan to work in retailing or related disciplines.

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BURTL- 149 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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BURTL- 212 Trend Tracking And Forecasting (3.00 cr.)
Repeatable: No
Tracking and forecasting of product and consumer trends based on product lifecycle trends, fashion theories, socioeconomic and cultural factors, lifestyles, psychographic and demographic trends in the marketplace.

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BURTL- 222 Computer Applications (2.00 cr.)
Repeatable: No
Microcomputer applications. Analysis of appropriate data bases. Evaluation of software. Hardware selection criteria appropriate to applications. Comparison of mainframe and microcomputer appropriate applications. Prediction of future applications. Repeatable for various subunits.

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BURTL- 229 Visual Merchandising (3.00 cr.)
Repeatable: No
Specialized study and application of merchandise/ product presentation techniques for individual displays and store designs. Interpreting basic design elements and principles for display; selecting and using of appropriate tools, fixtures, and materials; coordinating visual presentations and other promotional activities to achieve marketing objectives.

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BURTL- 249 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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BURTL- 299 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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BURTL- 319 International Economic Trends In Textiles And Clothing (3.00 cr.)
Global Perspective
Repeatable: No
Economic importance of the textile and apparel industries in the United States and the world.

Prerequisites: take APRL-140 and ECON-210

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BURTL- 327 Store Management (3.00 cr.)
Repeatable: No
Develop management skills for retail stores of varying size.

Prerequisites: take BURTL-390

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BURTL- 329 Retail Promotions (3.00 cr.)
Repeatable: No
Planning and execution of all the promotional messages used ot communicate with members of a target market.

Prerequisite: take BURTL-127

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BURTL- 335 Special Topics: Innovative European Retailing (1.00 cr.)
Repeatable: Yes
Explore retail businesses and fashion houses in the United Kingdom and Paris, identifying their strategies, history current influence on the fashion business.

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BURTL- 335 Special Topic: Business, Culture, & Retail in China (2.00 cr.)
Global Perspective
Repeatable: Yes
Exploring the business, culture and retail industry in China including the process of product conception to the manufacturing of the final product.
Department consent

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BURTL- 335 Special Topics In Retail Merchandising And Management (1.00 - 3.00 cr.)
Repeatable: Yes

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BURTL- 349 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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BURTL- 390 Merchandise Planning And Control (4.00 cr.)
Repeatable: No
Techniques for financial and unit planning, procurement and control of inventories for successful retail operations.

Prerequisites: Complete any GE Math course and BUACT-206

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BURTL- 395 Assortment Planning (3.00 cr.)
Repeatable: No
Methods of optimizing retail product assortments to gain a competitive advantage.

Prerequisites: take BURTL-390 and APRL-202

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BURTL- 398 Field Experience (1.00 - 2.00 cr.)
Repeatable: Yes
Off-campus work and study in approved position to better understand challenges and potentials of various careers in merchandising and clothing and textile industries.
Department consent

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BURTL- 399 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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BURTL- 417 Social/Psychological Aspects Of Clothing (3.00 cr.)
Global Perspective
Repeatable: No
Social and psychological influence of dress on individual and group behavior patterns.

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BURTL- 419 National Study Tour To Fashion Industry (1.00 cr.)
Repeatable: Yes
Five-day visit to New York or alternate city: study hours, discussions and lectures by leaders in American fashion market.
Department consent

Must be Junior level or higher

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BURTL- 425 Current Retail Strategies For A Differential Advantage (2.00 cr.)
Repeatable: No
Comparative analysis of specific retail corporations' strategies to gain a differential advantage with their merchandising and operational methodology.

Prerequisites: Must be Senior level and have taken BURTL-127

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BURTL- 426 Fashion Retailing Practicum (4.00 cr.)
Repeatable: No
Observation and structured experience in merchandising procedures dealing with complete operations and management of retail establishment.

Prerequisites: take BURTL-329 and BURTL-390

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BURTL- 449 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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BURTL- 449F Retail Co-Op Education/Internship (1.00 - 6.00 cr.)
Repeatable: No
Full-time work and training in an approved position at a pre-selected business related to the student's major. Selection by application and interview.
Department consent

Prerequisites: take BURTL-398, must be a Senior, and must have a 2.5 GPA in professional core courses.

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BURTL- 450 Retail Practicum I (2.00 cr.)
Repeatable: No
Strategic planning for merchandising and operating the student-operated laboratory store to include market analysis, assortment planning, product development, merchandise procurement, promotional planning, merchandise presentation and store layout.

Prerequisites: take BURTL-390

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BURTL- 451 Retail Practicum Ii (2.00 cr.)
Repeatable: No
Structured experience in executing the merchandising and operation plan developed in Retail Practicum I to include evaluation of retail performance and projections for continuing operation of the student-operated retail store.

Prerequisites: take BURTL-390 and BURTL-450

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BURTL- 477 Study Abroad - American Fashion College (16.00 cr.)
Repeatable: No
A program for selected students which offers an opportunity to study at the American Fashion College in London with the opportunity to travel in Europe.
Department consent

Must have 2.5 GPA in Professional core and must be Apparel/Design & Development or Retail Merchandise/Management major.

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BURTL- 490 Advanced Merchandise Planning Control (3.00 cr.)
Repeatable: No
Application of merchandise theory and techniques to budget, manage, and adjust actual purchases, inventory, and sales of an actual retail business.

Prerequisite: take BURTL-390 with a "B" (3.0) or better.

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BURTL- 498 Field Experience (1.00 - 2.00 cr.)
Repeatable: Yes
Off-campus work and study in approved position to better understand challenges and potentials of various careers in merchandising and clothing and textile industries.
Department consent

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BURTL- 499 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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BURTL- 519 International Economic Trends In Textiles And Clothing (3.00 cr.)
Repeatable: No
Economic importance of the textile and apparel industries in the United States and the world.

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BURTL- 522 Merchandising And Marketing An Apparel Line (2.00 cr.)
Repeatable: No
Merchandising and marketing of product lines from manufacturer to retailer to consumer.

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BURTL- 527 Store Management (3.00 cr.)
Repeatable: No
Develop management skills for retail stores of varying size.

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BURTL- 535 Retail Grocery (2.00 cr.)
Repeatable: No
Broad overview of the packaged goods industry from a retail grocery perspective.

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BURTL- 535 Special Topics In Retail Merchandising And Management (1.00 - 3.00 cr.)
Repeatable: Yes

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BURTL- 550 Marketing To Aging & Minority Consumers (2.00 cr.)
Repeatable: No
Identify product and service needs of Native, African, Asian and Hispanic Americans, and aging consumers. Interpret demographic, psychological and cultural data of these special populations and develop merchandising strategies.

Prerequisites: take BUMKG-330

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BURTL- 617 Social/Psychological Aspects Of Clothing (3.00 cr.)
Repeatable: No
Social and psychological influence of dress on individual and group behavior patterns.

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BURTL- 619 National Study Tour To Fashion Industry (1.00 cr.)
Repeatable: Yes
Five-day visit to New York or alternate city: study hours, discussions and lectures by leaders in American fashion market.
Department consent

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BURTL- 625 Current Retail Strategies For A Differential Advantage (2.00 cr.)
Repeatable: No
Comparative analysis of specific retail corporations' strategies to gain a differential advantage with their merchandising and operational methodology.

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BURTL- 626 Fashion Retailing Practicum (4.00 cr.)
Repeatable: No
Observation and structured experience in merchandising procedures dealing with complete operations and management of retail establishment.

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BURTL- 650 Retail Practicum I (2.00 cr.)
Repeatable: No
Strategic planning for merchandising and operating the student-operated laboratory store to include market analysis, assortment planning, product development, merchandise procurement, promotional planning, merchandise presentation and store layout.

Prerequisites: take BURTL-390

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BURTL- 651 Retail Practicum II (2.00 cr.)
Repeatable: No
Structured experience in executing the merchandising and operation plan developed in Retail Practicum I to include evaluation of retail performance and projections for continuing operation of the student-operated retail store.

Prerequisite: BURTL-650

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BURTL- 690 Advanced Merchandise Planning Control (3.00 cr.)
Repeatable: No
Application of merchandise theory and techniques to budget, manage, and adjust actual purchases, inventory, and sales of an actual retail business.

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BURTL- 790 Seminar In Textiles, Clothing And Retail Marketing (2.00 cr.)
Repeatable: No
Review, evaluation and interpretation of current research in textiles, clothing and retail marketing.
Department consent

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BURTL- 799 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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