Course Description Listing


BUMKG- 149 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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BUMKG- 249 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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BUMKG- 299 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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BUMKG- 308 Marketing For Non-Profit Organizations (2.00 cr.)
Repeatable: No
Strategic marketing planning process, marketing audit, marketing strategy development, positioning concept, market research, marketing mix, communication strategies and ethical issues for non-profit organizations.

Must be Sophomore level or higher

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BUMKG- 330 Principles of Marketing (3.00 cr.)
Repeatable: No
Retail, wholesale, advertising, channels of distribution, cooperative marketing, pricing, marketing research and marketing legislation from consumer's, middleman's and manufacturer's standpoint.

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BUMKG- 334 Professional Selling And Market Development (3.00 cr.)
Repeatable: No
Overview of selling as a profession; building relationships; the selling process, including prospecting, preparing, presenting, handling objections, closing, and servicing accounts; develping markets; and territory management.

Prerequisites: take BUMKG-330

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BUMKG- 335 Sales Management (3.00 cr.)
Repeatable: No
Comprehensive survey of sales force management; organizing, staffing, and training a sales force; directing sales force operations; sales planning; and evaluating sales performance.

Prerequisite: take BUMKG-334

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BUMKG- 346 Seminar (1.00 - 3.00 cr.)
Repeatable: Yes
Current topics in business marketing. (Title will reflect specific content.)

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BUMKG- 349 Cooperative Education Experience (1.00 - 8.00 cr.)
Repeatable: Yes
Work and study in an approved position to gain business/industrial/other experience. Normally entails recurring, supervised work periods, each one building and expanding on the previous.
Department consent

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BUMKG- 350 E-Business Strategy And Practice (3.00 cr.)
Repeatable: No
Development and growth of Internet marketing. An examination of e-business basics, business models, current and future trends, major issues, evaluation of model design and Internet marketing plans.

Must be Sophomore level or higher

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BUMKG- 370 Principles Of Advertising (3.00 cr.)
Repeatable: No
Psychological, social and economic aspects of advertising in relationship to other aspects of distribution and its place in modern business.

Prerequisites: take BUMKG-330

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BUMKG- 385 Target Marketing (3.00 cr.)
Repeatable: No
The study and application of methods used to identify viable market segments; use of demographic, psychographic and cultural research findings to successfully market products and services to various market segments.

Prerequisites: take BUMKG-330

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BUMKG- 391 Principles of Social Media Marketing Management (3.00 cr.)
Repeatable: No
Review of social media marketing management and the impacts that social media has on marketing strategy, operational strategies, social technology business models,how the conversation economy impacts business, internal and external engagement practices, customer service and reputation management, along with privacy and legal considerations.

Prerequisites: take HT-344 or BUMKG-330

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BUMKG- 399 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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BUMKG- 436 Marketing Management (3.00 cr.)
Repeatable: No
Examination of the marketing place with emphasis on unique characteristics of the marketing environment. Special emphasis on case study analysis and discussion.

Prerequisites: take BUMKG-330 and BUACT-207

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BUMKG- 479 Marketing Research (3.00 cr.)
Repeatable: No
Experimental and survey techniques to secure information for successful marketing; primary and secondary sources; data collection, compilation and analysis methods; effective communication of conclusions and recommendations to management.

Prerequisites: take BUMKG-330 & either STAT-130, STAT-320, STAT-331 or ECON-325

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BUMKG- 499 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

Department consent

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BUMKG- 508 Marketing For Non-Profit Organizations (2.00 cr.)
Repeatable: No
Strategic marketing planning process, marketing audit, marketing strategy development, positioning concept, market research, marketing mix, communication strategies and ethical issues for non-profit organizations.

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BUMKG- 546 Seminar (1.00 - 3.00 cr.)
Repeatable: Yes
Current topics in business marketing. (Title will reflect specific content.)

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BUMKG- 550 E-Business Strategy And Practice (3.00 cr.)
Repeatable: No
Development and growth of Internet marketing. An examination of e-business basics, business models, current and future trends, major issues, evaluation of model design and Internet marketing plans.

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BUMKG- 585 Target Marketing (3.00 cr.)
Repeatable: No
The study and application of methods used to identify viable market segments; use of demographic, psychographic and cultural research findings to successfully market products and services to various market segments.

Prerequisites: take BUMKG-330

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BUMKG- 679 Marketing Research (3.00 cr.)
Repeatable: No
Experimental and survey techniques to secure information for successful marketing; primary and secondary sources; data collection, compilation and analysis methods; effective communication of conclusions and recommendations to management.

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BUMKG- 746 Strategic Marketing for Entrepreneurs (3.00 cr.)
Repeatable: No
Techniques used by entrepreneurial organizations to make strategic marketing decisions with emphasis on innovative approaches to marketing concepts using social media, the Internet, and quantitative and qualitative data analysis of consumer markets. Outcomes include a written economic analysis, business model and synthesized marketing plan for an existing or proposed organization.

Must be admitted to the graduate professional development certificate: Entrepreneurship and Innovation

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BUMKG- 799 Independent Study (1.00 - 3.00 cr.)
Repeatable: Yes

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