Spectrum Industries realized their product development process had become stagnant and was not producing as many innovative products as needed to grow their business. The company consulted with University of Wisconsin-Stout Manufacturing Outreach Center (MOC) to identify options to improve product development.
UW-Stout MOC introduced Spectrum to Innovation Management System, a scientific process to innovate new products, markets, business models and services.
MOC's Innovation Management System enabled Spectrum to change their perspective through "lateral thinking" and defined a formal process for the company to continually generate new ideas that are unique, meaningful, and consequently, successful. Innovation Management System also provided Spectrum with a step-by-step method to vet these ideas and assess risks based on research.
Spectrum initiated a Product Life Cycle Management Team to consistently apply the strategy, welcome input from all departments, then review and rank proposed products to move the best ideas forward.