GEM Golf Enterprise Management

GEM-101 Introduction to Golf Enterprise Management 1 cr.
Overview of the golf industry, national and international golf associations, careers in the golf industry, and the B.S. in Golf Enterprise Management.

GEM-149 Cooperative Education/Internship 1-6 cr.
Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.

GEM-201 Principles of Golf Enterprise Management 3 cr.
Comprehensive survey of golf facility operations and management from perspectives of resort, private, semi-private, and daily fee courses, to include principles of business and customer service, human resource management, course design and management, retail and back shop operations, food and beverage management, and event planning.

GEM-249 Cooperative Education/Internship 1-6 cr.
Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.

GEM-250 Turfgrass Management for Golf Courses 3 cr.

Investigates the broad subject of turfgrass management. Emphasis is placed on the application of basic turfgrass principles to golf course turfgrass culture.

Prerequisite: take GEM-101.

GEM-277 Software and Technology 3 cr.

Investigates the use of software and technology in the golf industry. Marketing, revenue planning,tee time management, point of sale, guest and staff scheduling and performance evaluation will be analyzed using proprietary industry software.

Prerequisites: take GEM-101.

GEM-301 Customer Development, Retention and Marketing 3 cr.
Current trends and programs for golf course customer recruiting and retention, marketing strategies, conducting and applying market research including database and internet marketing for golf course customer development and retention in public fee, semi-private, private and resort facilities.
Prerequisites: take GEM-101 and GEM-201, and take BUMKG-330 or HT-251

GEM-349 Cooperative Education/Internship 1-6 cr.
Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.

GEM-350 Golf Course Soils, Layout, and Designs 3 cr.
Golf course layout and design, soil characteristics that affect successful turf grass establishment and maintenance. Topics include soil components, soil physical and chemical properties, drainage, irrigation, golf course layout, design and construction, and risk assessment.
Prerequisites: take GEM-101 and GEM-201

GEM-445 Event Management 3 cr.

Planning, organizing and the management of events will be investigated for the hospitality, tourism and golf industries. Emphasis is placed on the design, internal management systems and post event evaluation.

GEM-450 Environmental Golf Course Management 3 cr.

Emphasizes the applied knowledge realted to golf course operations and environmental perspective towards effective management.

Prerequisites: take GEM-250.

GEM-449 Cooperative Education/Internship 1-6 cr.
Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.