GEM Golf Enterprise Management

GEM-101 Introduction to Golf Enterprise Management 1 cr.
Overview of the golf industry, national and international golf associations, careers in the golf industry, and the B.S. in Golf Enterprise Management.

GEM-201 Principles of Golf Enterprise Management 3 cr.
Comprehensive survey of golf facility operations and management from perspectives of resort, private, semi-private, and daily fee courses, to include principles of business and customer service, human resource management, course design and management, retail and back shop operations, food and beverage management, and event planning.

GEM-266 Golf Course Soils, Layout, and Designs 3 cr.
Fall and Spring
Golf course layout and design, soil characteristics that affect successful turf grass establishment and maintenance. Topics include soil components, soil physical and chemical properties, drainage, irrigation, golf course layout, design and construction, and risk assessment.
Prerequisites: GEM-101 and GEM-201

GEM-301 Customer Development, Retention and Marketing 3 cr.
Spring Semester
Trends and programs for golf course customer recruiting and retention, marketing strategies, conducting and applying market research including database and internet marketing for golf course customer development and retention in public fee, semi-private, private and resort facilities.

GEM-349 Cooperative Education/Internship 1-6 cr.
Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.

GEM-449 Cooperative Education/Internship 1-6 cr.

Work and study in an approved position to gain business/industry experience. Generally entails recurring, supervised work periods, each one building and expanding on the previous one.