BURTL Business Retail


BURTL-105 Introduction to Retail Merchandising and Management (1 cr.)
Fall
Exploration of origin, structure and trends in retail business. Includes industry expectations, career opportunities, curriculum and other requirements, and industry periodicals.

BURTL-109 Introduction to Interior Decorating (3 cr.)
Fall
Identification and application of design elements and principles as they relate to interior decorating. Identification of the professional role of the interior decorator.

BURTL-127 Basic Merchandising (3 cr.)
Fall and Spring
Analyzing the retailing process, the environment within which it operates, and the institutions and functions that are performed. A foundation for students who plan to work in retailing or related disciplines.

BURTL-212 Trend Tracking and Forecasting (3 cr.)
Fall
Tracking and forecasting of product and consumer trends based on product lifecycle trends, fashion theories, socioeconomic and cultural factors, lifestyles, psychographic and demographic
trends in the marketplace.

BURTL-222 Computer Applications (2 cr.)
Microcomputer applications. Analysis of appropriate data bases. Evaluation of software. Hardware selection criteria appropriate to applications. Comparison of mainframe and microcomputer appropriate applications. Prediction of future applications. Repeatable for various subunits.

BURTL-229 Visual Merchandising (3 cr.)
Spring
Specialized study and application of merchandise/ product presentation techniques for individual displays and store designs. Interpreting basic design elements and principles for display; selecting and using of appropriate tools, fixtures, and materials; coordinating visual presentations and other promotional activities to achieve marketing objectives.

BURTL-319 International Economic Trends in Textiles and Clothing (3 cr.)
GLP Fall and Spring
Economic importance of the textile and apparel industries in the United States and the world.
Prerequisites: take APRL-140 and ECON-210.

BURTL-322 Merchandising and Marketing an Apparel Line (2 cr.)
Spring
Merchandising and marketing of product lines from manufacturer to retailer to consumer. Prerequisites: take BURTL-227.

BURTL-327 Store Management (3 cr.)
Fall and Spring
Develop management skills for retail stores of varying size. Senior level or higher.

Prerequisites: take BURTL-430.

BURTL-329 Retail Promotions (3 cr.)
Fall
Planning and execution of all the promotional messages used to communicate with members of a target market.

Prerequisites: take BURTL-127.

BURTL-330 Home Furnishings Merchandising (2 cr.)
Spring
Home furnishings merchandised by primary types of retail outlets.

Prerequisites: take BURTL-227.

BURTL-335 Special Topics in Retail Merchandising and Management (1-3 cr.)
Fall, Spring and Summer R

BURTL-350 Marketing to Aging and Minority Consumers (2 cr.)
Fall
Identify product and service needs of Native, African, Asian and Hispanic Americans, and aging consumers. Interpret demographic, psychological and cultural data of these special populations and develop merchandising strategies.

Prerequisites: take BUMKG-330.

BURTL-390 Merchandise Planning and Control (4 cr.)
Fall and Spring
Techniques for financial and unit planning, procurement and control of inventories for successful retail operations.

Prerequisites: take BUACT-206.

BURTL-395 Assortment Planning (3 cr.)

Fall and Spring

Methods of optimizing retail product assortments to gain a competitive advantage.

Prerequisites: BURTL-390 and APRL-202.

BURTL-398 Field Experience (1-2 cr.)
Off-campus work and study in approved position to better understand challenges and potentials of various careers in merchandising and clothing and textile industries.   R.

BURTL-409 Interior Decorating Studio (3 cr.)
Spring
Analysis and application of decorating trends. Development of resource file of interior decorating trends and application of interior decorating concepts to specific client needs. Senior level or higher.

Prerequisites: take DES-304.

BURTL-417 Social/Psychological Aspects of Clothing (3 cr.)
GLP Fall and Spring
Social and psychological influence of dress on individual and group behavior patterns.

BURTL-419 National Study Tour to Fashion Industry (1 cr.)
Fall and Spring
Five-day visit to New York or alternate city: study hours, discussions and lectures by leaders in American fashion market. Junior Level or Higher.   R

BURTL-425 Current Retail Strategies for a Differential Advantage (2 cr.)
Fall and Spring
Comparative analysis of specific retail corporations' strategies to gain a differential advantage with their merchandising and operational methodology. Senior level or higher.

Prerequisites: take BURTL-127

BURTL-426 Fashion Retailing Practicum (4 cr.)
Fall, Spring and Summer
Observation and structured experience in merchandising procedures dealing with complete operations and management of retail establishment.

Prerequisites: take BURTL-329 and BURTL-430.

BURTL-431 Service Management Strategies (3 cr.)
Fall and Spring
Analysis of modes of service. Planning strategies leading to quality implementation, utilizing extensive case studies.

BURTL-450 Retail Practicum I (2 cr.)
Fall, Spring and Summer
Strategic planning for merchandising and operating the student-operated laboratory store to include market analysis, assortment planning, product development, merchandise procurement, promotional planning, merchandise planning, merchandise presentation and store layout.

Prerequisites: take BURTL-390.

BURTL-451 Retail Practicum II (2 cr.)
Fall, Spring and Summer
Structured experience in executing the merchandising and operation plan developed in Retail Practicum I to include evaluation of retail performance and projections for continuing operation of the student-operated retail store.

Prerequisites: take BURTL-390 and BURTL-450.

BURTL-477 Study Abroad - American Fashion College (16 cr.)
Fall
A program for selected students which offers an opportunity to study at the American Fashion College in London with the opportunity to travel in Europe. 2.5 GPA in Professional Core. Apparel Design and Development or Retail Merchandising and Management majors only.

BURTL-490 Advanced Merchandise Planning Control (3 cr.)
Fall and Spring
Application of merchandise theory and techniques to budget, manage, and adjust actual purchases, inventory, and sales of an actual retail business.

Prerequisites: take BURTL-430.

BURTL-498 Field Experience (1-2 cr.)
Off-campus work and study in approved position to better understand challenges and potentials of various careers in merchandising and clothing and textile industries. R