BUMKG Business Marketing




BUMKG-308 Marketing for Non-Profit Organizations  2 cr.
WinTerM
Strategic marketing planning process, marketing audit, marketing strategy development, positioning concept, market research, marketing mix, communication strategies and ethical issues for non-profit organizations. Sophomore level or higher. Equivalent to BUMKG-346.

BUMKG-330 Principles of Marketing  3 cr.
Fall, Spring and Summer
Retail, wholesale, advertising, channels of distribution, cooperative marketing, pricing, marketing research and marketing legislation from consumer's, middleman's and manufacturer's standpoint.

BUMKG-334 Professional Selling and Market Development   3 cr.
Fall, Spring and Summer
Overview of selling as a profession; building relationships; the selling process, including prospecting, preparing, presenting, handling objections, closing and servicing accounts,; developing markets; and territory management. 

Prerequisites: take BUMKG-330.

BUMKG-335 Sales Management   3 cr.

Fall and Spring

Comprehensive survey of sales force management; organizing, staffing, and training a sales force; directing sales force operations; sales planning; and evaluating sales performance.

BUMKG-337 Purchasing and Supply Chain Management  3 cr.
Fall and Spring
Process used in purchasing goods and services; procurement process; management of supplier relationships; roles of quality, economics, and legal aspects of purchasing.

Prerequisites: take BUMKG-330.

BUMKG-346 Seminar   1-3 cr.
Current topics in business marketing. (Title will reflect specific content.) R

BUMKG-350 E-Business Strategy and Practice  3 cr.
Fall and Spring
Development and growth of Internet marketing. An examination of e-business basics, business models, current and future trends, major issues, evaluation of model design and Internet marketing plans. Sophomore level or higher.

BUMKG-370 Principles of Advertising  3 cr.
Fall and Spring
Psychological, social and economic aspects of advertising in relationship to other aspects of distribution and its place in modern business.

Prerequisites: take BUMKG-330.

BUMKG-385 Target Marketing  3 cr.

The study and application of methods used to identify viable market segments; use of demographic, psychographic and cultural research findings to successfully market products and services to various market segments.

Prerequisites: take BUMKG-330.

BUMKG-436 Marketing Management  3 cr.
Fall and Spring
Examination of the marketing place with emphasis on unique characteristics of the marketing environment. Special emphasis on case study analysis and discussion. Advanced marketing course required.

Prerequisites: take BUMKG-330 and BUACT-207.

BUMKG-438 Principles of Logistics  3 cr.
Fall and Spring
Applies systems approach to plan movement and storage of raw materials, components and finished goods from point of origin to point of consumption. Focuses on transportation and warehousing decisions, channel structures, physical distribution, materials management, and supply chain concepts.

Prerequisites: take BUMKG-330.

BUMKG-439 Seminar: Logistics Systems Design   2 cr.
Spring
Synthesizing experience in logistics. Cases, problems and individual research focus on analyzing and designing cost-effective logistics systems that utilize innovative technology and business practices for storing and moving goods into and out of a manufacturing, retail or service organization.

Prerequisites: take BUMK-438.

BUMKG-479 Marketing Research  3 cr.
Fall and Spring
Experimental and survey techniques to secure information for successful marketing; primary and secondary sources; data collection, compilation and analysis methods; effective communication of conclusions and recommendations to management.
Prerequisites: Take BUMKG-330; and take STAT-130, STAT-320, STAT-331, or ECON-325.