A key aspect for entrepreneurs is to recognize a business development opportunity. This proposed four course graduate certificate program is designed to facilitate current and prospective entrepreneurs and those currently employed in organizations to develop their entrepreneurial cadre through traditional and innovative approaches to entrepreneurship and developing innovative business models. In this respect, intended outcomes are for students to gain expertise in industry analysis, competitive analysis, market analysis, financial analysis and to develop an innovative approach to entrepreneurship. Each course is three (3) credits for a total of 12 credits to earn the certificate.

Course topics include entrepreneurial leadership, identifying entrepreneurial opportunities, in keeping with the mission of UW-Stout considering entrepreneurship from a technological viewpoint, unique marketing strategies, and financing. Specific learning activities include the development of a business opportunity, understanding the impact of leadership in the entrepreneurial process, completing an industry and competitive analysis, completing an in depth market analysis, identifying traditional and unique financing alternatives, financial risk analysis, development of a business model, writing a full or operational business plan, and identify growth opportunities.

Instructional delivery will be online by content expert faculty from UW-Stout.

Certificate Requirements

This course set leads to a certificate only. If you’re interested in applying these credits toward a UW-Stout degree, please visit the degree programs website.


For more information, contact:

    Kelly Schultz, Certificate Adviser
    261 Jarvis Hall, Technology Wing
    University of Wisconsin-Stout
    Menomonie, WI  54751

    Phone: 715-232-5260
    E-mail: schultzke@uwstout.edu

USDLA Certification

USDLA-Quality Standards logo

UW-Stout is proud to be the first university in Wisconsin to be certified for excellence in distance education practices.