Cuttting edge technology learn valuable skills for an emerging field  Hands on experience in a dynamic and growing profession

Our Program

The future of digital marketing is rapidly changing and it has led to the creation of a new type of professional who understands marketing and the technology that drives a businesses marketing efforts. These professionals are sometimes called Marketing Technologists, but there are a number of other titles for people with these skills.

Marketing Technologists must be well versed in areas such as HTML5 / CSS3, web development, server applications, scripting, responsive design, usability, SEO, XML, analytics, social media, animation and multimedia. UW-Stout's Bachelors of Science degree in Digital Marketing Technology is designed to provide you with the skills and expertise necessary to thrive in the ever-changing digital world.

Whether you are a recent high school graduate, two-year transfer student or looking to change careers, our highly flexible program will prepare you for a career as a marketing communications specialist, media planner, market research analyst, social media specialist, web developer, webmaster, multimedia developer, marketing strategist, SEO diagnostics consultant, e-commerce manager, creative developer or web traffic analyst.

The program's multi-disciplinary approach combines applied theory and hands-on learning to explain digital marketing strategies, tactics and tools, including the:

  • Creation of original content that employs marketing research to achieve organizational goals for digital distribution.
  • Development of web applications utilizing industry standard markup, protocols and languages.
  • Evaluation of processes related to user analysis, design, development, and implementation.
  • Use of data to support dynamic user interaction with digital content.
  • Design and implementation of information and navigation plans using the principles of information architecture.

Our nationally recognized industry partners provide guest instructors who specialize in emerging digital technologies and the evolving dynamics of digital marketing.

Related Majors

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  Kevin Tharp
  Program Director

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