Upon the completion of the program, the student will attain the following outcomes:

  1. Create original content for digital distribution in a manner that employs marketing research to achieve organizational goals.

  2. Develop web applications utilizing industry standard markup, protocols, and languages.

  3. Demonstrate and employ the use of data to support dynamic user interaction with digital content.

  4. Write, assemble and or develop scripting artifacts that affect the behavior level of digital content.

  5. Design and implement information and navigation plans using the principles of information architecture.

  6. Analyze, implement and evaluate outward facing communication systems and their usage.

  7. Employ and evaluate processes related to user analysis, design, development, and implementation.

  8. Select, examine, implement and evaluate the use of enterprise systems and how they function toward achieving enterprise objectives.

  9. Distinguish between the functions of various digital communication channels and select solutions appropriate to the needs of the organization and the end users.