In 2013, $21.53 billion was spent on video games, hardware, and accessories. Game software and content accounted for approximately $15.4 billion of that total. Computer and video game companies directly and indirectly employ more than 120,000 people in 34 states. The average salary for direct employees is $90,000.

The game entertainment industry is the typical choice for careers, but game development skills are also used for serious purposes, such as military training, education, personal medical assistance and business simulations.

Artists create two- and three-dimensional models, animation and visual effects for video games, television, movies, and other media. Employment of multimedia artists and animators is expected to grow by 6 percent through 2022. The Wisconsin Department of Workforce Development predicts an 11.1 percent increase in the number of multimedia artists and animators from 2010-2020.

The video game industry is an emerging industry in Wisconsin. Raven Software, of Middleton, is largest and most established (1990). Other Wisconsin companies include Human Head Studios (Madison), Guild Software (Milwaukee), Filament Games (Madison),  Learning Games Network (Madison),  PerBlue (Madison),  ZyMo Entertainment (Green Bay), and Digital Iris (Milwaukee). 

Emma Hextall, Modeling Flash Frozen Game Group Project, Eau Claire Flood Animation Laura Davis, Character Sam Herder, Modeling

Job Titles

  • 3D Artist
  • 3D Building and Environment Modeler
  • Interface Designer
  • 3D Artist and Animator
  • Graphic Designer
  • Product Photographer
  • Developer
  • Freelance


  • Big John Games
  • Finn Daniels Architects
  • Design Ready Controls
  • Wink Frozen Desserts
  • Find-It-Faster Online
  • Len Busch Roses
  • Pixel Spill Games

Employment Information

Recent employment rates and salary information for graduates and current students participating in the co-op program.