Program Content

PROGRAM TOPICS

Getting Started with Social Analytics

Web, digital, social, mobile and customer intelligence data
New metrics paradigm - audience, channel & universal engagement

Social Measurement

Core metrics & open intelligence
Performance indicators & channel/network differentiation

Consumer-Intelligence Data

Available tools, applications and business implications
Digital marketing attribution, sentiment analysis & other new metrics

Data Driven Strategies

Hands-on, minds-on, technology-on case applications
Customer engagement, crowd-sourcing & community development

WHAT WILL I LEARN?

The morning will be spent exploring principles and business strategies. The afternoon will focus on interactive applications. Participants should plan to bring their laptops or tablets to take part in these hands-on activities.

 

Offered in collaboration with

Stout Online and Professional Education Programs and Services

Contact Information

Professional Education Programs and Services
221 10th Avenue E
Menomonie, WI 54751

Email: profed@uwstout.edu
Phone: 715.232.2793
Fax: 715.232.3385

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