A giant assignment
Students make animated music video for Grammy-winning band
March 18, 2014
Going into their
animation class last fall, University of Wisconsin-Stout entertainment design
majors knew they would be assigned the obvious — an animation project or two.
That in itself was
exciting because they were getting into the heart of their undergraduate course
Then they learned
from Assistant Professor Ursula Murray Husted exactly what their main
assignment would be: In groups, they would be creating animated music videos
for a nationally recognized alternative band, They Might Be Giants.
The idea to use the class to collaborate
with a band came from Husted. "I'm always looking for ways to get my students
more involved in their projects and thought that making music videos for a real
band would be a fun challenge," she said.
contacted a couple of bands, and They Might Be Giants liked the idea.They Might Be Giants has won two Grammy
Awards and sold more than four million records since forming in 1982.
The band had a new
album, "Nanobots," and not only agreed to let UW-Stout students create a music
video but proposed a contest: The best animated video from four teams in the
class would be named the official music video for that song.
Each team was assigned
a different song from "Nanobots."
realized that their assignment had the potential to go far beyond the
classroom. "The band offering to make one of our music videos official
was really exciting, but it also left a lot of pressure for us to do a good
job," said student Samantha Belhumer, of Rochester, Minn.
The extra incentive was just what Husted had in mind. "It was really exciting to see how the
students threw themselves into the project," she said.
The five students on
the winning team worked on all aspects of the video, but they also had specific
duties: Belhumer led character design; Amanda Nordman, of Cottage Grove, Minn.,
was the director; Matt Patten, of West Bend, was lead animator; Ava Broscoff of
Howard Lake, Minn., was lead storyboard artist; and Taylor Hewitt, of Wisconsin
Rapids, was environment designer.
pushed themselves and produced more sophisticated and advanced animations. I'm
proud of them," Husted said of all her students.
In the winning video
for "Sometimes a Lonely Way," creatures resembling a fairy and an armadillo go
about their daily lives while trying to avoid being eaten by giant vampire
bats. True to the song's title and lyrics, the video conveys a sense that life
can be lonely, harsh and unforgiving despite its inherent beauty and promise.
The video can be
When the winning video
was picked by They Might Be Giants, it was promoted on the band's Facebook page, which has more than 300,000
followers, and Twitter account, which has 52,000 followers.
A Feb. 16 band
Facebook post called the UW-Stout students' work a "beautiful, original video"
and said "Well done, y'all!" In a Tweet the same day, the band said "Bravo! to
UW-Stout entertainment design folk who made this original and amazing video to
'Sometimes a Lonely Way."
Daniel Kraft, of Chippewa Falls, left a comment on the band's Facebook page:
"Apparently, I go to school with people that are awesome!"
Team members were energized by the opportunity to work on a
real-world project for a well-known band. They Might Be Giants won the first of
its Grammys in 2002 for "Boss of Me," which became the theme song for the popular
TV show "Malcolm in the Middle."
"Studying animation at UW-Stout is possibly one of the most
life-changing experiences I've had," Belhumer said.
Patten and Broscoff found the creative process challenging
"It wasn't until I saw the fruit of our labor in its final
stage that I learned to appreciate what animation really is," Patten said.
"We saw these aliens go from quick drawings in a sketchbook to living and
breathing things, with real emotion and real problems."
"As head storyboarder, much of my
job was to find places for these ideas and make sure the story could play out
during the song," Broscoff said. "It was interesting how learning happened
gradually, and by the end of the class I was much more comfortable and
confident and could even apply the same skills to my other classes."
For more information on UW-Stout's
entertainment design program go to the website. To learn about other School of Art and Design programs, click here.