Empty Bowls event gets boost from cross-media graphics students
March 20, 2017
Stepping Stones of Dunn County has teamed with cross-media graphics
management students at UW-Stout to develop and produce a branded media campaign
utilizing print, web and interactive media for the annual Menomonie-area Empty
Bowls charity event.
Empty Bowls benefits Stepping Stones Food Pantry and the
Shelters and Community Connection programs in supporting low-income residents
of Dunn County. Area schools and artisans, including UW-Stout students, produce
ceramic and wood bowls that are purchased at the event. Soup, bread, desserts
and beverages are provided by more than a dozen local restaurants.
The annual event will be held from 11 a.m. to 2 p.m.
Saturday, March 25, at the Menomonie High School Community Room.
The UW-Stout project was coordinated by instructors Keif Oss
and Cynthia Greening as part of two cross-media graphics classes, Graphics
Software Tools and Post-Press Operations, to provide students with practical
experience in designing and producing a variety of materials.
The event materials that students produced include tickets,
save-the-date cards, thank you cards, table tents, a direct mail card, interactive
webpage and social media video segments.
“The project was Keif’s idea,” Greening said. “He wanted the
post-press operations students to have bindery projects that would really be
used. He mentioned his idea, and I jumped at the chance to have my students
design elements for a broad, branded campaign that had to pass through the
rigorous print production process.”
In addition to teaching cross-media graphics at UW-Stout,
Greening is a development and communications specialist for Stepping Stones.
“I’m so glad that Keif had this idea. It’s really making a
difference in the students’ engagement and learning. In addition to the
print work, four of the students are also doing video editing of Empty Bowls
stories for social media, web pages and e-blasts,” Greening said.
Many of the students plan to attend the Empty Bowls event
March 25 to “see their work in action,” Greening said.
Nearly 50 students have worked on the various aspects of the
“This project is so exciting,” said cross-media graphics management
student Jessica Kastello, of Muskego. “I always do my best work in class, but
now I know something I make will make a difference.
“Last fall I assisted at a Stepping Stones event, and I
really feel good about working on projects for them. It’s a win-win for
everyone,” Kastello added.
graphics management students Cassandra Boulanger, left, and Paaj Naag Lee, check
over tickets printed at UW-Stout for the Empty Bowls event.
Empty Bowls poster for this year’s event was created and printed by UW-Stout