Alumnus’ book reveals all sides of Wisconsin’s official fruit
November 23, 2015
Wayne Martin has
lived in Minnesota most of his adult life, but the Wisconsin native hasn’t forgotten
his roots. They run deep and cranberry red.
Martin, a University
of Wisconsin-Stout alumnus who lives in Plymouth, Minn., recently published a
book about cranberries, an aspect of Wisconsin life that he says is as iconic
as cheese and the Green Bay Packers.
Revealed: From the Marsh to the Table” is a lavishly illustrated 84-page coffee
table book that captures the beauty of the bright, tart cranberry through
Martin’s vivid color photos.
The cranberry is Wisconsin’s
official state fruit. About 60 percent of the nation’s cranberries come from
Wisconsin, meaning there’s a good chance Badger red will show up on families’
and restaurants’ holiday tables.
Martin grew up in
cranberry country in central Wisconsin, in Wisconsin Rapids, and graduated from
UW-Stout in 1982 with a master’s degree in media technology. After 10 years of working
as an audiovisual producer and photographer for Prudential life insurance, he
has been a freelance commercial photographer for more than 20 years in the Twin
Revealed” is his first book. He plunged into the project with his boots on and
his cameras focused on all things cranberry. He captured bogs and workers from
the water, from land and from the air, the latter from an ultralight airplane.
He also captured the
cranberry whole, sliced open, frozen and cooked and ready to eat, such as stuffed
into a wrap with turkey. Award-winning cranberry recipes, including from the
Wisconsin State Cranberry Growers Association and the Warrens Cranfest, are
included in the book.
The book’s photos
mostly were taken in what Martin calls the “red triangle” of Wisconsin, between
Wisconsin Rapids, Tomah and Black River Falls, where state cranberry production
“You go by a cranberry marsh and a lot of people aren’t even aware it’s
there. And you don’t see the beautiful sea of red until the actual cranberry
harvest. It’s kind of a hidden crop until then and then all of a sudden this
beautiful splendor comes out,” he said in one of the many media interviews he
has done since the book came out earlier this year.
The response to the book has reaffirmed his
decision to publish it, he said. It is being sold at more than 60 retail
outlets in Wisconsin and Minnesota and already is in 50 libraries in Wisconsin.
Photography skills honed at
While working on his
media technology degree at UW-Stout, Martin said he learned the craft of studio
photography and how to use large-format cameras.
disciplines served me well as an in-house corporate photographer and even more
so when I started my own commercial photography business in 1994,” he said.
During the 18months
he was at UW-Stout working on his master’s, Martin was a graduate assistant in
Instructional Technology Services under campus photographer Marty Springer.
“My real-life work
experience with Marty was invaluable and gave me so many enriching, on-the-job
practical and professional experiences. With my photography skills honed at
UW-Stout, I was equipped to handle most any job in the commercial photography
world,” Martin said.
For more information
about the book, which also can be purchased online, go to www.cranberriesrevealed.com.
Top: Wayne Martin
Middle: “Cranberries Revealed,” by UW-Stout alumnus Wayne Martin is
an 84-page coffee table book.
Bottom: Martin’s book showcases the cranberry in photos, from the
marsh to the table.