University Marketing

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University Marketing works cooperatively with University Communications and other departments on campus to build a strong, effective and cohesive marketing and communications strategy for UW-Stout. This occurs through:

  • Marketing and branding programs

  • Publications development

  • Website planning, design and content development

  • Graphic design and photography in support of marketing strategies

A Team Approach

UW-Stout's integrated marketing strategy brings together a number of staff from across the campus who are involved in UW-Stout's marketing and communications efforts.

Members of the Marketing Leadership Team

  • Mark Parsons, Vice Chancellor for Advancement and Marketing
  • Amy Luethmers, Director of University Marketing
  • Doug Mell, Director of University Communications
  • Doug Stevens, Director of UW-Stout Online
  • Scott Griesbach, Executive Director of Student Life Services
  • Don Steffen, University Editor, University Communications
  • Jerry Poling, Assistant Director, University Communications
  • Barbara Button, Web Coordinator, University Marketing
  • Kate Parent, Business Manager, University Marketing
  • Pam Holsinger-Fuchs, Director of Enrollment Services
  • Joan Ebnet, Marketing Coordinator, Admissions
  • Layne Pitt, Sports Information Director
  • Brett Schreiner, External Relations and Promotions Coordinator, Athletics
  • Maria Alm, Interim Director of International Education
  • Amy Gillett, Interim Director of the Graduate School
  • Randy Hulke, Director of the Discovery Center
  • Bryan Barts, Career Services


New Consortiums

The consortiums' mission is to bring together students and professionals across campus knowledgeable about and/or charged with various marketing and communications functions and activities in an effort to better collaborate on ideas, expertise, budgets, and messaging. We currently have three consortiums: design, marketing, and social media. Please check out our blog for the latest news and meeting information.

UW-Stout Consortium Blog