UW-Stout contracts with Learfield Licensing Partners. to operate a licensing program regulating the use of its registered marks on commercially marketed garments and imprinted products. In addition to preventing illegal or inappropriate use of the marks, the licensing program generates funds for scholarships. Use of the marks on commercially produced items must be approved before manufacture. When making purchases through an unlicensed vendor, submit designs for approval to Printing Services via mail, fax or as an attachment in an e-mail.

Vendors producing for resale any product that displays a university mark must enter into a formal licensing agreement with Learfield.  A list of licensed manufacturers list can be accessed through Learfield’s website. For navigation assistance contact Kallee Martins, kmartins@learfieldlicensing.com, 319-400-3111. Manufacturers that are not licensed and are using the marks may be subject to fines if that product is identified in periodic audits of imprinted products. For information on becoming a licensee,contact Printing Services or visit: www.learfieldlicensing.com/licensing.

Waiver of Licensing Fees

Certain university-related organizations and classes may use the registered marks and names without paying the licensing royalty fee.

  1. Recognized student organizations, as defined by the university, may use the registered marks and names of the university. Products that bear the marks or names of the university, which are for the sole benefit of that student organization and are sold or given away, are exempt from the royalty fee charged to commercial ventures, but should be manufactured by and purchased from licensed vendors whenever possible. If products are being resold, a royalty fee is required.  
  2. Classes that manufacture products as a course requirement may use the registered marks and names on their products without paying the licensing royalty fee. The use of the mark or name must conform to the UW-Stout Identity Standard.
  3. Classes resell products, as a course requirement, which are manufactured by commercial companies may use the registered marks and names on their products, but must purchase those products from licensed manufacturers, and the products are subject to the licensing royalty fee.
These groups are required to obtain approval and a written waiver from the university’s licensing administrator prior to using the marks. Contact Printing Services or University Marketing to submit a design proposal.

Contact Information

University Marketing
15 Administration Building
Menomonie, Wisconsin 54751

Printing Services
140 University Services Building
Menomonie, Wisconsin 54751
Printing:  715-232-5257
Licensed merchandise: 715-232-2466