University of Wisconsin Stout | Wisconsin's Polytechnic University

Limitations

On the primary identifier, the shield may be: 

• PMS 280
• White
• 50% Black
• Black

For each shield color, a complementary selection of colors is available for the rectangle. As a result, units are able to create a consistent look for themselves within the standard look for the university, if they so desire.

Using Official Colors

A primary identifier has been created to serve as a unifying visual device to tie all UW-Stout print communications together. This identifier consists of the following elements:

• A one-color logo presented in a shield
• An adjacent rectangle positioned to the right of or below the shield
• Unit or department information

Official Secondary Colors - PMS

(See hexadecimal equivalents)

Official Primary Colors - PMS

(See hexadecimal equivalents)

The university typefaces may be purchased for PC or Macintosh computers from Adobe. To purchase Weiss, click here. For Franklin Gothic, click here.

Substitute Typefaces

Designers who do not have access to the identity fonts may substitute Times or New Times Roman in place of Weiss, and Arial or Helvetica in place of Franklin Gothic.

Use of Other Typefaces

Other typefaces may be used in service marks (select service marks tab) for limited use, but not as part of regular typography of a publication.