University of Wisconsin Stout | Wisconsin's Polytechnic University

Introduction

The identity standards for UW-Stout provide specifications for all official UW-Stout promotional materials. The purpose of these standards is to ensure that the "look" of all communications promoting UW-Stout in print, electronic or broadcast media is consistent and recognizable.

University of Wisconsin-Stout identity standards include this website, for easy access to the standards and templates, and other resources. 

• A printable, illustrated document: Identity Standards [PDF]
• Templates for publications that incorporate the primary identifier and official colors and fonts 
• A standardized color palette and official fonts
  
• The university logo and service marks
  
• A secondary wordmark
  

Application of the identity standards

• If designers do not find a certain usage described, that means it is not acceptable.
  
• These standards apply to all university-funded publications, websites, apparel and other merchandise bearing the university name, logos and marks. University publications include fliers, brochures, posters and other marketing materials produced within or on behalf of the university.
  
• Consultants and private entities must follow these standards when they produce work for the university.