GCM Graphic Communications Management



GCM-500 Workshop (1-3 cr.)
Fall, Spring and Summer
Special topics in graphic communications, providing hands on or experiential learning activities. Specific content and title to reflect the topic of the workshop. R

GCM-551 Cross-Media Marketing Systems (3 cr.)
Fall and Spring
Software and systems used to plan and produce personalized and integrated cross-media (Web, print, PDF, e-mail) marketing/promotion cmomunication. PDF editing and repurposing, digital asset management, databased, layout issues, dynamic content, scripting, automation, variable data digital printing and personalization, digital distribution alternatives, and web storefronts.

GCM-562 Screen and Speciality Print Manufacturing (3 cr.)
Fall and Summer
Applications and techniques for screen and specialty printing on a variety of substrates. Issues and process-control concerns related to these image transfer methods. $

GCM-563 Package Printing (3 cr.)
Fall and Spring
Production of graphics on labels, cartons, and flexible packages with an emphasis on flexography and rotogravure. Present and future technology trends in package printing. $

GCM-580 Graphic Communicaitons Estimating and Scheduling (3 cr.)
Fall and Spring
Graphic communications workflow management issues including cost of production or services, estimating practices, production scheduling and coordination of both print and non-print graphic communications projects.

GCM-643 Graphic Communications Practicum (3 cr.)
Fall, Spring and Summer
Integration of all graphic communications manufacturing processes in the design and production of print and non-print graphic products and services for clients in the university community.  Special emphasis on the process and workflow management roles of estimating, customer service, scheduling, planning, production supervision and quality control. R

GCM-643 Graphic Communications Practicum (3 cr.)
Fall, Spring and Summer
Integration of all graphic communications manufacturing processes in the design and manufacture of printed products. Special emphasis on the process and workflow management roles of estimating, customer service, scheduling, planning, production supervision and quality control. Instructor's consent required. R

GCM-645 Publication Production (3 cr.)
Fall, Spring and Summer
Cross-discipline work teams experience integration of skills developed in English, speech, art, graphic communications, industrial management and business courses to design, plan, schedule, produce and distribute print and digital versions of a magazine/newsletter.

GCM-646 Digital Imaging (3 cr.)
Fall and Spring
Preparation, capture and manipulation of digital information for current and emerging digital distribution technologies. Repurposing of print media files for alternative distribution systems.

GCM-680 Graphic Communications Customer Service And Administration (3 cr.)
Fall and Spring
Administrative, management and leadership roles in directing functional areas of of graphic communications companies including sales, customer service, management, human resources, and training. Senior level or higher.

GCM-695 Graphic Communications Management Seminar (3 cr.)
Fall, Spring and Summer
Overview of the graphic communications industry; its size, market segments, profitability and organization. Research and analysis of company annual reports. Strategic planning, management and leadership, industry trends and forecasts, trade organizations, news and other information sources. Impact of technology, global issues, and competing information distribution channels. R

GCM-792 Special Issues in Graphic/ Telecommunications (2-6 cr.)
Fall, Spring and Summer
Substantive study and activity for specialists in the graphic/telecommunications fields to include library work, field observation, laboratory work planned by the student and approved and supervised by a faculty consultant in graphic/telecommunications. Preparation of a technical report. May be repeated for a maximum of six semester credits.
Prerequisites: take TECED-739. R

GCM-797 Field Experience (1 cr.) R