BUMKG Business Marketing


BUMKG-508 Marketing for Non-Profit Organizations (2 cr.)
WinTerM
Strategic marketing planning process, marketing audit, marketing strategy development, positioning concept, market research, marketing mix, communication strategies and ethical issues for non-profit organizations. Sophomore level or higher.

BUMKG-537 Procurement, Sourcing and Supply Chain Management (3 cr.)
Fall and Spring
Processes used in procuring goods and services; analyzing and selecting global sources of supply; economics of total cost of ownership; importance of quality, delivery, ethics, and legal aspects of supplier management; negotiation principles. Recommended: proficiency with spreadsheet software.

BUMKG-546 Seminar (1-3 cr.)
Current topics in business marketing. (Title will reflect specific content.) R

BUMKG-550 E-Business Strategy and Practice (3 cr.)
Fall and Spring
Development and growth of Internet marketing. An examination of e-business basics, business models, current and future trends, major issues, evaluation of model design and Internet marketing plans.

BUMKG-585 Target Marketing  3 cr.

The study and application of methods used to identify viable market segments; use of demographic, psychographic and cultural research findings to successfully market products and services to various market segments.

BUMKG-638 Principles of Logistics (3 cr.)
Fall and Spring
Applies systems approach to plan movement and storage of raw materials, components and finished goods from point of origin to point of consumption. Focuses on transportation and warehousng decisions, channel structures, physical distribution, materials management, and supply chain concepts.

BUMKG-639 Seminar: Supply Chain Systems Design (3 cr.)
Spring
Synthesizing experience in supply chain, cases, problems and team/individual research will focus on analyzing, designing and modeling cost effective supply chain systems that utilize innovative technology and business practices for procuring, manufacturing, storing, and moving goodss from suppliers, manufacturers, distributors, retailers and end customer.

BUMKG-679 Marketing Research (3 cr.)
Fall and Spring
Experimental and survey techniques to secure information for successful marketing; primary and secondary sources; data collection, compilation and analysis methods; effective communication of conclusions and recommendations to management. First-level statistics required.