BUMKG Business Marketing


BUMKG-508 Marketing for Non-Profit Organizations (2 cr.)
WinTerM
Strategic marketing planning process, marketing audit, marketing strategy development, positioning concept, market research, marketing mix, communication strategies and ethical issues for non-profit organizations. Sophomore level or higher.

BUMKG-537 Purchasing and Supply Chain Management (3 cr.)
Fall and Spring
Process used in purchasing goods and services; procurement process; management of supplier relationships; roles of quality, economics, and legal aspects of purchasing.

BUMKG-546 Seminar (1-3 cr.)
Current topics in business marketing. (Title will reflect specific content.) R

BUMKG-550 E-Business Strategy and Practice (3 cr.)
Fall and Spring
Development and growth of Internet marketing. An examination of e-business basics, business models, current and future trends, major issues, evaluation of model design and Internet marketing plans.

BUMKG-585 Target Marketing  3 cr.

The study and application of methods used to identify viable market segments; use of demographic, psychographic and cultural research findings to successfully market products and services to various market segments.

BUMKG-638 Principles of Logistics (3 cr.)
Fall and Spring
Applies systems approach to plan movement and storage of raw materials, components and finished goods from point of origin to point of consumption. Focuses on transportation and warehousng decisions, channel structures, physical distribution, materials management, and supply chain concepts.

BUMKG-639 Seminar: Logistics Systems Design (2 cr.)
Spring
Synthesizing experience in logistics. Cases, problems, and individual research focus on analyzing and designing cost-effective logistics systems that utilize innovative technology and business practices for storing and moving goods into and out of a manufacturing, retail, or service organization.  Prerequisites:  take BUMKG-438.

BUMKG-679 Marketing Research (3 cr.)
Fall and Spring
Experimental and survey techniques to secure information for successful marketing; primary and secondary sources; data collection, compilation and analysis methods; effective communication of conclusions and recommendations to management. First-level statistics required.