Compiled by Beth Triplett,
University of Charleston (WV)
(Edited, UW-Stout 1997)
- Buy an Ad:
- Athletic Programs
- Bowling Score Sheets
- Class Schedule Books
- Desk Calendars and Blotters
- Grocery Bags, Bookstore Bags, etc.
- School Newspapers
- Laminated Memo Boards
- Student Directory
- Alumni Newsletter/Magazine
- Animals walking on campus with a sign
- Announcements:
- at Athletic Events
- read in class or made before other programs
- printed on Student Government or other meeting agendas
- Backdrop: (use at all events; put up on stage day of event)
- Banners:
- from an airplane
- across the main street in town
- along main stairwells
- in the dining Commons
- hanging from the Student Center
- along fences at athletic games
- have a contest between houses/floors to design the best
- oversize banners printed by computer
- Bike flags
- Bookmarks
- Display in kiosks at malls
- Distribute free popcorn & flyers or program of the event
- Door knob flyers (in residence halls, apartment complexes)
- Faculty/Staff newsletter (Community News)
- Fluorescent poster board signs
- Flyers to look like money (left laying on sidewalk, tables)
- Flyers:
- in orientation packets
- in weight room and on gym lockers
- in bookstore bags
- in fast food restaurant bags/ trays
- on pizza boxes
- in campus newspaper
- with 2 stapled together on opposite edges so they stick out from bulletin boards
- Food sculptures with signs
- Footprints leading to an event (use fluorescent paper)
- Fortune cookies (with message inside)
- Framed posters on the walls
- Free samples with promo ( i.e. suntan lotion for beach party)
- Free tickets
- to highest score in Rec. center
- stapled to popcorn, snack bags, etc.
- to free events!
- inside textbooks
- Friends! (word of mouth)
- Giant letters:
- one per window in residence hall rooms
- key rings ( “The key to involvement is…)
- matchbooks
- memo board with schedules on all residence hall rooms
- messages on suckers or candy
- mugs (with series or semester calendars of events)
- paper lunch bags (put film schedules on them & use for popcorn)
- painter’s hats
- pencils (give to other offices to distribute or give away at test time)
- pens
- pillowcases (with schedule of events for residence hall students)
- post-it pads
- shopping bags
- squeeze bottles (print schedules on them, bring to events for free pop)
- swizzle sticks (have local restaurants use them)
- Instant photos in front of a promotional backdrop
- Information corner on test or study sheets (if you find a cooperative professor!)
- In-store appearances by performer (record store, bookstore, etc.)
- Interview/talk show segment, local radio or T.V.
- Kiosk or large box outside (put posters on all sides)
- Kites with a message
- Letters through campus mail to faculty and staff
- Letters to student organizations
- List “Top 10 Reasons” why people should attend an event (do 1 per day)
- Mail (for season, series or special event)
- Mail unusual items: people always open a package
- Man-on-the-street type of radio or TV ad
- Mannequins wearing a sign
- Marquees of area businesses
- Posters on easels in student center hallways
- Poster painted (with bright tempera paint) on old newspapers
- Pre- or post- event reception (tie in with mailing list)
- Press releases (about several aspects of the event)
- Printed invitations
- Progressively-filled jigsaw puzzle ads
- Promo put into the snow banks
- Public Service Announcements/Calendar info. on radio or TV
- Radio interview
- Record/book autographing
- Residence halls/Greek newsletter
- Road signs: Posters shaped like traffic signs (stop for this event, yield to your urge to go)
- Roller skater wearing costume or signs
- Rubber stamp logo onto napkins
- Sandwich board outside buildings
- Schedules printed on stickers for people to put on their calendars
- Shredded currency in bag with message attached
- Skits
- Sky writing (at football game, over beach, etc.)
- Show of last year’s events (video/ interactive CD)
- Short video before feature film/event
- Socks: mail out messages inside socks for sock hop dance; hang from clothes line with messages
- Solicitation table:
- in residence halls
- outside cafeteria
- in student center hallway
- Something crazy on campus with a sign “This is a publicity stunt for…”
- Speak at campus meetings, hall meetings
- Spray paint snow
- Statues or stuffed animals around campus (i.e. vultures to promote scavenger hunt)
- Stickers
Promoting Your Event
Fliers--different colors, different shapes
Posters--banners, bright colors, poster maker
Mannequin--dressed for next big event
Displays--in display cases, theme displays on campus lawn, tables at events
Signs--different shapes (traffic signs, tombstones), put on campus with stakes
Chalk on Sidewalks--body outlines, footprints
Paint Windows--fun colors, big letters
Announcements--TV/VCR in lounge, cup in snack bar
| Shirts |
Buttons | Shower-totes | Bandana |
| Sunglasses |
Car Signs | Laundry Bags | Jackets |
| Boxer Shorts |
ID Holders | Mugs | Painter Caps |
| Sweats |
Frisbees | Photo Buttons | Posters |
| Key chains |
Eraser Boards | Watches | Door Hangers |
| Monthly Calendars |
Pom-Poms (school colors) | sending thank you notes | Colored paper |
| Going on local news |
Banners at athletic events | Sidewalk chalk | Neon Boards |
| Poster Maker |
Window Paint | Chalk boards | Fortune cookies |
| Poster paints |
Video/Tapes/CDs | Table tents | Displays |
| Clip art books/software |
Performer teaser | Plastic bags in shower | Candy with messages |
| Pizza Boxes |
Volunteer work in community as a group | Send letters to agents/performers on letterhead |