- Secure private gifts distinct and separate from the state and the institution's resources.
- Establish priorities for the annual fund, major gifts, gift planning, corporate and foundation relations.
- Engage donors, prospects and alumni in the institution's vision and steward their investments of time and money.
- Strengthen the Foundation and UW-Stout's public image and create an environment conducive to interest, to engage and to involve alumni and friends in philanthropic support.
- Design an office infrastructure to support ongoing fund raising activities.
- Ensure that information systems are in place to improve the quality of data and meet the increasing demand for information by alumni and fund raising staff.
- Maintain a leadership style which empowers staff through active communication and delegation, and ensures staff accountability for excellence through clearly defined and measurable goals.